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Latcom joins the United Nations global compact network

LATCOM se incorporó a la red de Pacto Global de NACIONES UNIDAS

The Global Compact is the largest corporate sustainability initiative in the world, supported by the United Nations, that starts with aligning company values and a principle based approach to doing business.

LatAm, February 22, 2023.- Latcom, a leading global media trading company specializing in OOH, DOOH and Programmatic, celebrated the company’s acceptance into the United Nations Global Compact Network at an even to held at their corporate headquarters in Buenos Aires, Argentina.

The objective of the UN Global Compact is to mobilize the business sector to commit to the 10 principles of the compact relating to human rights, the environment and labor standards, in addition to helping companies align their business objectives with the Sustainable Development Goals (SDG) approved at the General Assembly in September 2015. It is a set of global objectives to eradicate poverty, protect the planet and ensure prosperity as part of a new agenda towards 2030.

“It is always a joy when an organization decides to join the UN Global Compact network, because in addition to expanding its horizons by engaging with the largest sustainability network in the world, it also affirms its commitment to the Sustainable Development Goals and responsible practice of their business. In the specific case of Latcom, we are gratified that it is an advertising company specializing in media that reaches audiences outside their home, as we are convinced that they will be able to amplify this message, it is only by working together, companies, governments and the United Nations that we can build the world we want”, says Flavio Fuertes, Executive Director of the Global Compact Argentina.

The meeting was attended by Flavio Fuertes, Executive Director and Marcelo López, Head of Contributions and Training Programs of the Argentine Network of the Global Compact, as well as the directors of Latcom Fernando Vizcaíno, General Manager, Karina Vázquez, Commercial Director LATAM and LATAM USA, Martín Sauco, Financial Director, Gustavo Calderale, Director of Operations, Evangelina Sobrino, Operations Manager, Wendy Méndez Casariego, Marketing Manager and Sol Fenoglio HRBP Manager of Latcom. In addition, Milagros Hidalgo, Coordinator of the Fundación Gestionar Esperanzas, was present.

“It gives me great pride to have joined the Argentine Chapter of the United Nations Global Compact because LATCOM, as a company, believes in and actively works towards these Principles every day through ‘Una Vuelta +’ and ‘One Hour to Save the World’, two of our initiatives under FGE -Fundación Gestionar Esperanzas-. We’ve been passionately working on these initiatives in Argentina, Latin America and several other countries around the globe because we deeply share the values ​​to which the network aims. We believe it is crucial to continually generate awareness of the relevance of these principles in each and every one of us and together, carry it forward to the rest of the world”, says Valentín Bueno, CEO of Latcom.

For his part, Fernando Vizcaíno, General Manager of Latcom remarked that “it was a pleasure to host Flavio and Marcelo, with whom we had a very productive meeting that generated great enthusiasm for Latcom’s commitment to these 10 principles and the United Nations Global Compact”.

In this context, Latcom continues to increase its circular economy program “Una vuelta +” which, through the recycling of material from OOH advertising campaigns, has generated job opportunities in vulnerable communities in Latin America since 2020 and in addition, reduces environmental impact. This initiative was born in 2012 with a focus on recycling banner material from advertising campaigns that were then distributed in community kitchens, since the project has evolved to become a tool for economic growth, social inclusion and care for the environment.

The UN Global Compact is supported by the United Nations and includes the principles and values ​​of the Organization. As a result, it is uniquely positioned to foster this collaboration with the aim of achieving and increasing solutions that address global challenges. The Compact is based on the vision of former United Nations Secretary-General Kofi Annan, who, at the 1999 World Economic Forum, called on business leaders to partner with the Organization to create “global impact” in a matter of shared values ​​and principles to contribute a human facet to the global market. Today, the Global Compact plays a crucial role in strengthening business collaboration with the United Nations.

The 10 principles of the UN Global Compact, derived from United Nations conventions and declarations, are recognized and endorsed by numerous intergovernmental outcome documents and resolutions, including General Assembly resolutions. To join the UN Global Compact, the senior executive makes a public commitment to the Secretary General that the company will take a responsible, principled and integrated approach to the United Nations development goals in accordance with the Principles, while noting the potential of the company to become a strong and long-term partner of the Organization. The 10 principles of the UN Global Compact are the following:

Human rights
Principle 1:
Businesses should support and respect the protection of internationally declared human rights.
Principle 2: companies should ensure that they are not participants in human rights violations.

Principle 3: Companies should uphold freedom of association and the effective recognition of the right to collective bargaining.
Principle 4: Businesses should advocate for the elimination of all forms of forced or compulsory labor.
Principle 5: Businesses should advocate for the effective abolition of child labor.
Principle 6: Businesses should advocate for the elimination of discrimination with respect to employment and occupation.

Principle 7: Businesses should support a precautionary approach to environmental challenges.
Principle 8: Companies should carry out initiatives to encourage greater environmental responsibility.
Principle 9: Companies should promote the development and diffusion of environmentally friendly technologies.

Against corruption
Principle 10: Businesses should work against corruption in all its forms, such as extortion and bribery.