Eric Marotel, new Latcom | Worldcom OOH Europe Managing Director
The world’s leading company in global media strategy, planning, and trading, specializing in OOH, DOOH, and Programmatic, strengthens its presence in the European market
Europe, September 11, 2023 – In light of the ongoing growth of operations in the European market, Worldcom OOH, a specialist company in OOH, DOOH, and Programmatic, announces the addition of Eric Marotel to its global team.
Eric will assume the leadership and management of European operations for the development of the group’s companies: Worldcom OOH, CAS, TDT, as well as the Gestionar Esperanzas Foundation. And will be responsible for the leadership and management of European operations, driving the progress of our companies, the development of regional clients in Europe and globally, and overseeing all teams within the territory. He will also ensure the fulfillment of all budgets and financial results for European operations.
“As everyone knows, our operations in Europe are an absolute priority in the development and expansion plan of our companies. In recent months, we have opened business centers in different countries and have brought on board commercial development executives covering various hubs. Today, we have a presence in Spain, the UK, and Germany, and we continue to aim for further expansion in European territory in the short term,” states Fernando Vizcaíno, Global General Manager of Worldcom OOH. He adds: “We are confident that Eric possesses all the qualities and skills needed to lead the development of all our plans, always with the goal of solidifying our expansion, offering our clients campaigns with global reach and local implementation, and an unwavering commitment to social and environmental responsibility.”
Eric Marotel, Managing Director of Worldcom OOH Europe, comments, “The company’s purpose is powerful enough to contribute successfully to the transformation of the OOH industry, providing a global, top-tier commercial approach to our clients and partners. I am truly excited to work with the corporate and European teams to drive Worldcom’s presence in Europe.”
Eric has built his career in various companies within the advertising and OOH sectors, holding significant sales and management positions in renowned companies such as Havas, Prisa, 24/7 Media Inc (where he served as Country Manager Spain), Cemusa FCC (where he was responsible for all international business within the group), Forbes (where he held the position of Executive Director), and he has also led various significant consulting projects.
About Worldcom OOH
Worldcom OOH is a company specialized in OOH media, created to meet the demand for out-of-home advertising in outdoor, indoor, digital, transportation, mobile and cinema media. It provides local and regional services for Latin America, in the three phases of the business: planning, implementation and control. It directly employs more than 200 people and has a wide network of strategic partners for commercial and operational management in more than 18 countries in North America and Europe, with a current projection to the Asian market.
Mastercard, McDonald’s, Santander, Remax, Unilever, Paramount+, Disney, Puig, Chanel, Coty Prestige Travel Retail, Tommy Hilfiger Watches, Hugo Boss Watches, Pull & Bear, Chopard, Euroitalia, SWISS, Turismo Islas Canarias, Madeira, Tourism Board, Gobierno de la Ciudad de Buenos Aires.