Simplicity
Communication must always be creative; avoiding the saturation of information.
The message should be synthetic: LESS IS MORE.
Impact and speed
The message must achieve a reaction on the receiver.
Communications must tell stories quickly with short messages.
Layout
All elements must be sorted, working together for a single identity.
Legible typography
The person should be able to read the message remotely when passing by car or on foot.
Images
Images should be clear, visible and direct communication elements, making it easier to understand the message.
Backgrounds must be alive
