Latcom

"Everything we do
on one platform"

A technological Management tool
that cross-connects the 4 phases of the campaign.

Watch video
Latcom

Planning

Execution

Control

Report
Latcom
Planning
  • Request for proposal
  • Approval/Rejection
  • Request changes
  • Proposal Tracking
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Execution
  • Assets receptions
  • Adaptation arts
  • Installation
  • Printing and distribution
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Control
  • Photos and Videos
  • Lists
  • Maps
  • Campaign report
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Report
  • Investment
  • Scope
  • Received bonuses
  • Test results
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Strategic definition of how, where and on which assets to communicate.

Brief

Research

Competition Analysis

Special Proposals

Airport planning

Optimizer

Selection of the best media mix according to budget and objectives. SOOHO.

Commercial Proposal

Geographic selection of the best performing assets and media sheet.

Exclusive teams for each campaign. Global coordination and local execution.

CPI VISUAL - Monitoring and control platform.

Arts Management

Recommendations

Adaptations

Production

Selection of printers, color proofs and print tracking.

Logistics and distribution

Coordination and regional shipping of the material.

Exhibition

Tracking and control of a correct execution.

Monitoring and supervising of the correct execution of each campaign.

Campaign Control

Route planning and real-time tracking.

Checking Online

Exclusive certification tools.

Post Campaign:

Video with campaign summary.

Historical with final reports of the executed campaigns.

Total investment made.

Valuation of bonuses received.

Scope

Total reach generated from executed campaigns.

Results

Mobile: Results in real time.

Research: Online surveys pre and post campaign.