Out Of Home is all advertising that can be found "outside of the home"
It allows great diversity of
combinations, reach, frequency, segmentation, impact, and interaction with other
media.
We offer our customers the best assets and locations in 6
categories:
Outdoor
The category includes all advertising media located on avenues, roads, and main streets of a city.
Attributes: impact, coverage y frequency.
Formats:
Large Formats, Medium Formats,
Street Furniture, Tactical Assets
Indoor
Formats located in shopping centers, airports, points of sale, metro terminals, trains, buses, and cruise ships, among others.
Attributes: quality of contact and segmentation.
Formats:
Banners, Stairs, Elevators,
Displays, BTL
Digital | DOOH
DOOH integrates computer technology and audience data with digitized OOH displays to enhance brand communication by using dynamic content to reach consumers with real time messaging on visually impactful, vibrant LED displays.
Its characteristics include dynamic content on multi-display networks, visual impactful messaging, and real-time customizable market coverage delivered on LED displays in a slide show fashion in time slots rotating every 6-8 seconds.
See more ...Offcanvas
Formats:
Large digital format, Digital medium format,
Mupi Digital, Digital Mobile Elements
Dynamic advertising allows you to change the content in real time, adapting creatives to specific variables (weather, time, traffic, pollution levels and interactions on social networks)
WATCH THE VIDEOA preselected group of digital OOH displays aligned to promote the same messaging at the same time or at predetermined intervals.
WATCH THE VIDEOAutomated Digital Out Of Home acquisition process that, using algorithms and technology, efficiently selects the most suitable advertising spaces for each audience based on real-time data and analysis.
Transit
Assets located within and on means of transportation such as buses, subways, taxis, and trains.
Attributes: reach and frequency.
Formats:
Metro, Buses, Trains,
Taxis, Mobile Fence, Segway
Mobile OOH
The MOOH is the category that allows us to segment a geographical area (OOH support or point of interest) and a specific audience. Through geolocation and dynamic content, it manages to interact with the target audience by responding to their behavior and interests, generating engagement and interaction.
Attributes: segmentation + call to action.
Offcanvas
Channels:
Programmatic Social Media Search Display Retargeting Video
Advantages:
Audience segmentation Measurement and optimization in real time OOH synergy
Cinema
Advertising shown in cinemas that reaches a receptive, committed, and captive audience effectively.
Attributes: quality of contact and advertainment.
Formats:
On screen: Spots. On site: BTL actions in common areas of the theaters.