Specials
WOW Concept
Launch
Objetives:
- Communicate the opening of a new concept for a Phygital space.
- Incent the visits to the store with the download of a QR/WEBSITE.
- Special actions in key areas to generate impact and brand awareness.
Markets: Spain – Madrid.
Special assets: Special actions on bus shelters and vinyling of the lobby in the Gran Vía subway stations.
![WOW Concept 9 esp-wow-concept-11](https://latcom.com/latcom/wp-content/uploads/2023/09/esp-wow-concept-11.jpg)
![WOW Concept 10 esp-wow-concept-8](https://latcom.com/latcom/wp-content/uploads/2023/09/esp-wow-concept-8.jpg)
![WOW Concept 11 esp-wow-concept-9](https://latcom.com/latcom/wp-content/uploads/2023/09/esp-wow-concept-9.jpg)
![WOW Concept 12 esp-wow-concept-10](https://latcom.com/latcom/wp-content/uploads/2023/09/esp-wow-concept-10.jpg)