Dolce & Gabbana, Latcom, and Diffupar Peru awarded at the Full Visibility awards
Recognized by Alac OOH Peru for the 3D campaign promoting the launch of Q&K perfumes.
LatAm, August 17, 2023 – Diffupar, the representative of Dolce & Gabbana in Peru, in collaboration with Latcom, a global media strategy, planning, and trading company specialized in Out-of-Home (OOH) advertising, has been honored with the Full Visibility Award presented by Alac OOH, ranking as the number one in Outdoor Advertising. The recognition was bestowed for the campaign carried out by Latcom for Dolce & Gabbana, in collaboration with their client Diffupar Peru, for the launch of the Q fragrance in Lima.
In this third edition of the Full Visibility Awards, Diffupar, D&G, and Latcom were distinguished for their OOH campaign, whose creativity, specifically tailored for 3D screens, has achieved a spectacular three-dimensional effect. By adding a new visual dimension, the campaign managed to capture the viewer’s attention, creating an immersive and memorable experience.
“We celebrate this award alongside Diffupar Peru and Dolce & Gabbana, and we are pleased that creativity in OOH advertising is being recognized. We’ve come a long way with our client to generate the impact the brand was seeking, and we are thrilled to be acknowledged for this campaign that has brought us so much satisfaction,” comments Karina Vázquez, Commercial Director of LatAm and USA LatAm at Latcom.
“It’s a real achievement when you work towards ensuring high impact and frequency, as we did together with Latcom for the launch of the new Q fragrance. This fragrance complements the masculine version, D&G K, and besides achieving excellent results, we receive recognition from our peers through an award like Full Visibility, presented by Alac OOH,” says Jessyca Guerrero, Commercial and Marketing Director of Dolce & Gabbana.
Latcom is a specialized OOH media company created to meet the demand for out-of-home advertising across outdoor, indoor, digital, transportation, mobile, and cinema platforms. They provide local and regional services for Latin America in all three phases of the business: planning, implementation, and control. Employing over 200 people directly, Latcom boasts an extensive network of strategic partners for commercial and operational management across more than 18 countries in North America and Europe, with expanding reach into the Asian market.
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