Fashion
WOW CONCEPT
Out Of Home Campaign
Goals: Communicate the opening of a new concept for a Phygital space, incent the visits to the store with the download of a QR/WEBSITE and special actions in key areas to generate impact and brand awareness.
Launch: 2022
Market: Spain.
Category: Indoor, outdoor and transit.
![WOW concept – Out Of Home Campaign 15 Bus Stop](https://latcom.com/latcom/wp-content/uploads/2023/04/wow-7.jpg)
![WOW concept – Out Of Home Campaign 16 Bus Plotting](https://latcom.com/latcom/wp-content/uploads/2023/04/wow-6.jpg)
![WOW concept – Out Of Home Campaign 17 Bus Stop](https://latcom.com/latcom/wp-content/uploads/2023/04/wow-5.jpg)
![WOW concept – Out Of Home Campaign 18 Bus Stop](https://latcom.com/latcom/wp-content/uploads/2023/04/wow-4.jpg)
![WOW concept – Out Of Home Campaign 19 Bus Plotting](https://latcom.com/latcom/wp-content/uploads/2023/04/wow-3.jpg)
![WOW concept – Out Of Home Campaign 20 Subway Platform](https://latcom.com/latcom/wp-content/uploads/2023/04/wow-2.jpg)
![WOW concept – Out Of Home Campaign 21 Bus Plotting](https://latcom.com/latcom/wp-content/uploads/2023/04/wow-1.jpg)