{"id":33234,"date":"2025-10-27T14:59:31","date_gmt":"2025-10-27T17:59:31","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?p=33234"},"modified":"2025-10-27T15:08:18","modified_gmt":"2025-10-27T18:08:18","slug":"wk-latcom-y-nike-transformaron-la-media-maraton-de-buenos-aires","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/wk-latcom-y-nike-transformaron-la-media-maraton-de-buenos-aires\/","title":{"rendered":"W+K, Latcom y Nike transformaron la Media Marat\u00f3n de Buenos Aires"},"content":{"rendered":"<style>.elementor-33234 .elementor-element.elementor-element-fbf5102{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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.elementor-element.elementor-element-fbf5102{--padding-top:10px;--padding-bottom:10px;--padding-left:0px;--padding-right:0px;}.elementor-33234 .elementor-element.elementor-element-c6c946d{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-33234 .elementor-element.elementor-element-0871566.elementor-element{--align-self:center;}.elementor-33234 .elementor-element.elementor-element-6bc1154{--width:100%;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );}.elementor-33234 .elementor-element.elementor-element-77d1368{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33234\" class=\"elementor elementor-33234\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf5102 e-con-full e-flex e-con e-parent\" data-id=\"fbf5102\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c6c946d e-con-full e-flex e-con e-child\" data-id=\"c6c946d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0871566 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"0871566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bc1154 e-con-full e-flex e-con e-child\" data-id=\"6bc1154\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a50947 elementor-widget elementor-widget-jkit_post_title\" data-id=\"5a50947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d6cd6f8fec2\" ><h2 class=\"post-title style-color \">W+K, Latcom y Nike transformaron la Media Marat\u00f3n de Buenos Aires<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77d1368 e-con-full e-flex e-con e-child\" data-id=\"77d1368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cfc68d e-flex e-con-boxed e-con e-parent\" data-id=\"4cfc68d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31e74e8 elementor-widget elementor-widget-image\" data-id=\"31e74e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/wk-latcom-y-nike-transformaron-la-media-maratn-de-buenos-aires-1.jpg\" class=\"attachment-full size-full wp-image-33242\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/wk-latcom-y-nike-transformaron-la-media-maratn-de-buenos-aires-1.jpg 1280w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/wk-latcom-y-nike-transformaron-la-media-maratn-de-buenos-aires-1-300x169.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/wk-latcom-y-nike-transformaron-la-media-maratn-de-buenos-aires-1-1024x576.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/wk-latcom-y-nike-transformaron-la-media-maratn-de-buenos-aires-1-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">La campa\u00f1a incluy\u00f3 m\u00e1s de ochenta soportes y activaciones estrat\u00e9gicas en todo el recorrido.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92a372 elementor-widget elementor-widget-text-editor\" data-id=\"e92a372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Con m\u00e1s de ochenta soportes y activaciones a lo largo de los 21 kil\u00f3metros, la marca logr\u00f3 acompa\u00f1ar a m\u00e1s de 27mil corredores, generar miles de menciones en redes sociales y posicionarse como protagonista de uno de los eventos deportivos m\u00e1s convocantes de la regi\u00f3n.<\/strong><\/p><p>Southbay, distribuidor oficial de Nike en Argentina y Uruguay, confi\u00f3 en Wieden + Kennedy y Latcom para transformar la Media Marat\u00f3n de Buenos Aires en un circuito lleno de motivaci\u00f3n y energ\u00eda. Con m\u00e1s de 27 mil participantes, la ciudad se convirti\u00f3 en el escenario de una de las acciones de Out of Home m\u00e1s potentes de la marca en el pa\u00eds.<\/p><p>La campa\u00f1a incluy\u00f3 m\u00e1s de ochenta soportes y activaciones estrat\u00e9gicas en todo el recorrido: desde mensajes motivacionales en puntos clave ideados por la agencia, hasta la toma exclusiva de los soportes digitales del Obelisco, la iluminaci\u00f3n de la Facultad de Derecho con una frase ic\u00f3nica en su frente y grupos de hinchas con carteles y banderas que reforzaron el esp\u00edritu de la carrera.<\/p><p>En t\u00e9rminos de alcance, la activaci\u00f3n logr\u00f3 una cobertura estimada de m\u00e1s de 38 millones de OTS (Opportunity To See), que consolida a Nike como la marca con m\u00e1s awareness del evento.<\/p><p>Ignacio V\u00e1zquez, director general de Cuentas de Latcom, sostuvo: \u201cEste caso es un ejemplo de c\u00f3mo, a trav\u00e9s de una estrategia integral de Out of Home, se puede acompa\u00f1ar al consumidor en un momento clave, conectar con sus emociones y amplificar el impacto de la marca mucho m\u00e1s all\u00e1 del evento en s\u00ed\u201d.<\/p><p>Con esta acci\u00f3n, Latcom refuerza su posici\u00f3n como referente en estrategias de Out Of Home innovadoras, combinando escala, creatividad y conexi\u00f3n emocional para marcas globales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a92b05f e-flex e-con-boxed e-con e-parent\" data-id=\"a92b05f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f80560 elementor-widget elementor-widget-text-editor\" data-id=\"7f80560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Fuente: <a href=\"https:\/\/www.adlatina.com\/nuevas-cuentas\/wk-latcom-y-nike-transformaron-la-media-maratn-de-buenos-aires\" rel=\"nofollow noopener\" target=\"_blank\">Adlatina<\/a><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&lt;&lt; Volver W+K, Latcom y Nike transformaron la Media Marat\u00f3n de Buenos Aires La campa\u00f1a incluy\u00f3 m\u00e1s de ochenta soportes y activaciones estrat\u00e9gicas en todo el recorrido. Con m\u00e1s de ochenta soportes y activaciones a lo largo de los 21 kil\u00f3metros, la marca logr\u00f3 acompa\u00f1ar a m\u00e1s de 27mil corredores, generar miles de menciones en &#8230; <a title=\"W+K, Latcom y Nike transformaron la Media Marat\u00f3n de Buenos Aires\" class=\"read-more\" href=\"https:\/\/latcom.com\/latcom\/wk-latcom-y-nike-transformaron-la-media-maraton-de-buenos-aires\/\" aria-label=\"Leer m\u00e1s sobre W+K, Latcom y Nike transformaron la Media Marat\u00f3n de Buenos Aires\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":33235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-33234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":33234},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/33234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=33234"}],"version-history":[{"count":7,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/33234\/revisions"}],"predecessor-version":[{"id":33245,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/33234\/revisions\/33245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/33235"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=33234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=33234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=33234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}