{"id":33226,"date":"2025-10-27T14:49:11","date_gmt":"2025-10-27T17:49:11","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?p=33226"},"modified":"2025-10-27T14:51:06","modified_gmt":"2025-10-27T17:51:06","slug":"latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva\/","title":{"rendered":"Latcom llev\u00f3 su expertise al congreso de la WOO con una campa\u00f1a propia y efectiva"},"content":{"rendered":"<style>.elementor-33226 .elementor-element.elementor-element-f72a91b{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-33226 .elementor-element.elementor-element-f72a91b:not(.elementor-motion-effects-element-type-background), .elementor-33226 .elementor-element.elementor-element-f72a91b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-33226 .elementor-element.elementor-element-ac3b2df{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-33226 .elementor-element.elementor-element-421252d{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33226\" class=\"elementor elementor-33226\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f72a91b e-con-full e-flex e-con e-parent\" data-id=\"f72a91b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ac3b2df e-con-full e-flex e-con e-child\" data-id=\"ac3b2df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29baa4e elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"29baa4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23bd9d4 e-con-full e-flex e-con e-child\" data-id=\"23bd9d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fad040 elementor-widget elementor-widget-jkit_post_title\" data-id=\"0fad040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d6cd3599114\" ><h2 class=\"post-title style-color \">Latcom llev\u00f3 su expertise al congreso de la WOO con una campa\u00f1a propia y efectiva<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-421252d e-con-full e-flex e-con e-child\" data-id=\"421252d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-617c079 e-flex e-con-boxed e-con e-parent\" data-id=\"617c079\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4259e8 elementor-widget elementor-widget-image\" data-id=\"b4259e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva-1.jpg\" class=\"attachment-full size-full wp-image-33229\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva-1.jpg 1280w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva-1-300x169.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva-1-1024x576.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva-1-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3cc56e elementor-widget elementor-widget-text-editor\" data-id=\"a3cc56e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Como especialistas en medios OOH, la compa\u00f1\u00eda desarroll\u00f3 una acci\u00f3n pensada para maximizar visibilidad e impacto durante el evento, en los que se reunieron los principales referentes y operadores del sector. La campa\u00f1a incluy\u00f3 un mix de soportes.<\/strong><\/p><p>En el marco del Congreso Mundial de la World Out of Home Organization (WOO), realizado en Ciudad de M\u00e9xico, Latcom activ\u00f3 una campa\u00f1a dise\u00f1ada espec\u00edficamente para acompa\u00f1ar uno de los eventos m\u00e1s importantes de la industria Out of Home a nivel global.<\/p><p>Como especialistas en medios OOH, la compa\u00f1\u00eda desarroll\u00f3 una acci\u00f3n pensada para maximizar visibilidad e impacto durante los tres d\u00edas del evento, en los que se reunieron los principales referentes y operadores del sector. La campa\u00f1a incluy\u00f3 un mix de soportes estrat\u00e9gicamente ubicados alrededor del venue del Congreso: vallas digitales, kioscos, paradas de taxi brandeadas y geofencing digital, una combinaci\u00f3n de formatos offline y online pensada para alcanzar audiencias clave en el momento y lugar indicados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3990dce e-flex e-con-boxed e-con e-parent\" data-id=\"3990dce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed4847 elementor-widget elementor-widget-image\" data-id=\"6ed4847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva-2-1024x576.jpg\" class=\"attachment-large size-large wp-image-33230\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva-2-1024x576.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva-2-300x169.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva-2-768x432.jpg 768w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva-2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf23416 e-flex e-con-boxed e-con e-parent\" data-id=\"bf23416\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8dd3d6 elementor-widget elementor-widget-text-editor\" data-id=\"d8dd3d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cDise\u00f1amos esta activaci\u00f3n con la misma l\u00f3gica que aplicamos en nuestras campa\u00f1as para marcas l\u00edderes: entendimiento del contexto, movilidad de audiencias, selecci\u00f3n de medios precisa y foco en resultados. En esta oportunidad, lo hicimos con nuestra propia marca\u201d, se\u00f1al\u00f3 Victoria Muscatello, Gerente de Mercados.<\/p><p>\u201cNuestra experiencia est\u00e1 en entender a fondo el comportamiento de las audiencias: c\u00f3mo se mueven, qu\u00e9 consumen y en qu\u00e9 contextos est\u00e1n m\u00e1s receptivas. Esa comprensi\u00f3n es lo que nos permite dise\u00f1ar estrategias de alto impacto, que conectan marcas con consumidores en el momento y lugar precisos\u201d, agreg\u00f3 Evangelina Sobrino, Gerente de Operaciones.<\/p><p>Adem\u00e1s de la campa\u00f1a, la empresa tuvo una participaci\u00f3n institucional destacada como sponsor del evento, fortaleciendo su posicionamiento como actor clave en la conversaci\u00f3n global sobre el presente y futuro del Out of Home.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f134b04 e-flex e-con-boxed e-con e-parent\" data-id=\"f134b04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a581352 elementor-widget elementor-widget-text-editor\" data-id=\"a581352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fuente: <a href=\"https:\/\/www.totalmedios.com\/nota\/60594\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva\" rel=\"nofollow noopener\" target=\"_blank\">TotalMedios<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&lt;&lt; Volver Latcom llev\u00f3 su expertise al congreso de la WOO con una campa\u00f1a propia y efectiva Como especialistas en medios OOH, la compa\u00f1\u00eda desarroll\u00f3 una acci\u00f3n pensada para maximizar visibilidad e impacto durante el evento, en los que se reunieron los principales referentes y operadores del sector. La campa\u00f1a incluy\u00f3 un mix de soportes. &#8230; <a title=\"Latcom llev\u00f3 su expertise al congreso de la WOO con una campa\u00f1a propia y efectiva\" class=\"read-more\" href=\"https:\/\/latcom.com\/latcom\/latcom-llevo-su-expertise-al-congreso-de-la-woo-con-una-campana-propia-y-efectiva\/\" aria-label=\"Leer m\u00e1s sobre Latcom llev\u00f3 su expertise al congreso de la WOO con una campa\u00f1a propia y efectiva\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":33228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-33226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":33226},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/33226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=33226"}],"version-history":[{"count":4,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/33226\/revisions"}],"predecessor-version":[{"id":33233,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/33226\/revisions\/33233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/33228"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=33226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=33226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=33226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}