{"id":33213,"date":"2025-10-27T14:17:33","date_gmt":"2025-10-27T17:17:33","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?p=33213"},"modified":"2025-10-27T14:39:22","modified_gmt":"2025-10-27T17:39:22","slug":"latcom-llevo-a-las-marcas-en-el-verno-a-los-destinos-turisticos-mas-destacados-de-argentina-y-uruguay","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/latcom-llevo-a-las-marcas-en-el-verno-a-los-destinos-turisticos-mas-destacados-de-argentina-y-uruguay\/","title":{"rendered":"Latcom llev\u00f3 a las marcas en el verno a los destinos tur\u00edsticos m\u00e1s destacados de Argentina y Uruguay"},"content":{"rendered":"<style>.elementor-33213 .elementor-element.elementor-element-56534dc{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-33213 .elementor-element.elementor-element-56534dc:not(.elementor-motion-effects-element-type-background), .elementor-33213 .elementor-element.elementor-element-56534dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-33213 .elementor-element.elementor-element-5f90d0c{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-33213 .elementor-element.elementor-element-299c342{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33213\" class=\"elementor elementor-33213\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56534dc e-con-full e-flex e-con e-parent\" data-id=\"56534dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5f90d0c e-con-full e-flex e-con e-child\" data-id=\"5f90d0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94ad331 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"94ad331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-070caba e-con-full e-flex e-con e-child\" data-id=\"070caba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0d735 elementor-widget elementor-widget-jkit_post_title\" data-id=\"3a0d735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d71c276c57b\" ><h2 class=\"post-title style-color \">Latcom llev\u00f3 a las marcas en el verno a los destinos tur\u00edsticos m\u00e1s destacados de Argentina y Uruguay<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-299c342 e-con-full e-flex e-con e-child\" data-id=\"299c342\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b46729 e-flex e-con-boxed e-con e-parent\" data-id=\"0b46729\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97d4d9d elementor-widget elementor-widget-image\" data-id=\"97d4d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/lc-llevo-a-las-marcas-en-el-verano-1.jpg\" class=\"attachment-full size-full wp-image-33219\" alt=\"Latcom llev\u00f3 a las marcas en el verano a los destinos tur\u00edsticos m\u00e1s destacados de Argentina y Uruguay\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/lc-llevo-a-las-marcas-en-el-verano-1.jpg 1280w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/lc-llevo-a-las-marcas-en-el-verano-1-300x169.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/lc-llevo-a-las-marcas-en-el-verano-1-1024x576.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/10\/lc-llevo-a-las-marcas-en-el-verano-1-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-056e8f3 elementor-widget elementor-widget-text-editor\" data-id=\"056e8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>All\u00ed logr\u00f3 conectar con audiencias clave asegurando visibilidad y engagement para las marcas.<\/strong><\/p><p>Latcom desarroll\u00f3 una estrategia con un mix de medios que incluy\u00f3 soportes de impacto en rutas, vallas m\u00f3viles, banners, pantallas digitales y especiales LED, entre otros. Adem\u00e1s, en colaboraci\u00f3n con CAS -agencia especialista en experiencias de marca- sumaron incre\u00edbles activaciones como el Mc Karaoke que invit\u00f3 a grandes y chicos a disfrutar de la m\u00fasica y subirse al escenario para ser las estrellas del show y tambi\u00e9n juegos l\u00e1ser que combinaron tecnolog\u00eda y diversi\u00f3n, fortaleciendo el v\u00ednculo de la marca con sus consumidores.<\/p><p>Con el desaf\u00edo de generar una estrategia integral que logre engagement y memorabilidad abarcando diferentes marcas del portfolio Unilever, Latcom llev\u00f3 a cabo tres campa\u00f1as con un importante mix de medios. Por un lado, en Mar del Plata, Pinamar, Caril\u00f3 y Villa Gesell, se transformaron los principales paradores con el branding de la marca, llevando a la audiencia un mensaje &#8220;body positive&#8221;. Por otro lado, en Playa Varese, el p\u00fablico fue testigo de la intervenci\u00f3n de un bastidor con el arte de Hellmann&#8217;s y particip\u00f3 de diferentes actividades propuestas por la marca. Adem\u00e1s, el mix de medios cont\u00f3 con vallas m\u00f3viles y refugios especiales. Por \u00faltimo, en Mar del Plata, Pinamar y Villa Carlos Paz, se implement\u00f3 una campa\u00f1a para CIF Bio Active con vallas m\u00f3viles, pantallas digitales y avionetas.<\/p><p>Latcom junto a CAS crearon una experiencia de marca que incluy\u00f3 espacios de recreaci\u00f3n, juegos para ni\u00f1os, camastros, livings, reposeras gigantes, tablas de stand up, hamacas y otros elementos exclusivos que reforzaron la identidad de la marca, creando un ambiente distendido, funcional y atractivo para la familia y el p\u00fablico en general. Con esta acci\u00f3n, llevada a cabo en paradores de Mar del Plata, Pinamar, Caril\u00f3, Costa Esmeralda, Villa Carlos Paz y Bariloche, no solo se logr\u00f3 una amplia visibilidad en destinos clave sino que tambi\u00e9n se gener\u00f3 un v\u00ednculo directo con la audiencia.<\/p><p>Con el objetivo de comunicar los beneficios exclusivos de Mastercard y acercarlos a los usuarios que se encontraban vacacionando en Pinamar y Punta del Este, se despleg\u00f3 un mix de medios con vallas m\u00f3viles, soportes de impacto en rutas y PPLs que aseguraron el impacto y cobertura necesaria, colaborando con los objetivos transaccionales de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f93b3e6 e-flex e-con-boxed e-con e-parent\" data-id=\"f93b3e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0882b elementor-widget elementor-widget-text-editor\" data-id=\"ed0882b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Fuente: <a href=\"https:\/\/dossiernet.com\/articulo\/latcom-redefine-la-publicidad-exterior-en-sus-campanas-de-verano\/36390\" rel=\"nofollow noopener\" target=\"_blank\">Dossier<\/a><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&lt;&lt; Volver Latcom llev\u00f3 a las marcas en el verno a los destinos tur\u00edsticos m\u00e1s destacados de Argentina y Uruguay All\u00ed logr\u00f3 conectar con audiencias clave asegurando visibilidad y engagement para las marcas. Latcom desarroll\u00f3 una estrategia con un mix de medios que incluy\u00f3 soportes de impacto en rutas, vallas m\u00f3viles, banners, pantallas digitales y &#8230; <a title=\"Latcom llev\u00f3 a las marcas en el verno a los destinos tur\u00edsticos m\u00e1s destacados de Argentina y Uruguay\" class=\"read-more\" href=\"https:\/\/latcom.com\/latcom\/latcom-llevo-a-las-marcas-en-el-verno-a-los-destinos-turisticos-mas-destacados-de-argentina-y-uruguay\/\" aria-label=\"Leer m\u00e1s sobre Latcom llev\u00f3 a las marcas en el verno a los destinos tur\u00edsticos m\u00e1s destacados de Argentina y Uruguay\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":33225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-33213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":33213},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/33213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=33213"}],"version-history":[{"count":7,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/33213\/revisions"}],"predecessor-version":[{"id":33222,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/33213\/revisions\/33222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/33225"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=33213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=33213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=33213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}