{"id":32324,"date":"2025-06-05T15:51:09","date_gmt":"2025-06-05T18:51:09","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?p=32324"},"modified":"2025-06-05T15:51:12","modified_gmt":"2025-06-05T18:51:12","slug":"axe-y-latcom-lanzan-una-campana-ooh-protagonizada-por-bizarrap","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/axe-y-latcom-lanzan-una-campana-ooh-protagonizada-por-bizarrap\/","title":{"rendered":"AXE y Latcom lanzan una campa\u00f1a OOH protagonizada por Bizarrap"},"content":{"rendered":"<style>.elementor-32324 .elementor-element.elementor-element-f673626{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c7344ac e-con-full e-flex e-con e-child\" data-id=\"c7344ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1df398 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"f1df398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e558dba e-con-full e-flex e-con e-child\" data-id=\"e558dba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1778de0 elementor-widget elementor-widget-jkit_post_title\" data-id=\"1778de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d6cd0b90f9a\" ><h2 class=\"post-title style-color \">AXE y Latcom lanzan una campa\u00f1a OOH protagonizada por Bizarrap<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18518fd e-con-full e-flex e-con e-child\" data-id=\"18518fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3ca534 e-flex e-con-boxed e-con e-parent\" data-id=\"c3ca534\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e83272 elementor-widget elementor-widget-image\" data-id=\"2e83272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/axe-y-latcom-lanzan-una-campana-ooh-protagonizada-por-bizarrap-00.jpg\" class=\"attachment-full size-full wp-image-32327\" alt=\"AXE y Latcom lanzan una campa\u00f1a OOH protagonizada por Bizarrap\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/axe-y-latcom-lanzan-una-campana-ooh-protagonizada-por-bizarrap-00.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/axe-y-latcom-lanzan-una-campana-ooh-protagonizada-por-bizarrap-00-300x150.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/axe-y-latcom-lanzan-una-campana-ooh-protagonizada-por-bizarrap-00-1024x512.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/axe-y-latcom-lanzan-una-campana-ooh-protagonizada-por-bizarrap-00-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Argentina: AXE y Latcom lanzan una campa\u00f1a OOH protagonizada por Bizarrap<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232c539 elementor-widget elementor-widget-text-editor\" data-id=\"232c539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La campa\u00f1a, que busca promocionar la colecci\u00f3n de fragancias finas de AXE, se despleg\u00f3 en cinco ciudades clave de Argentina, mostrando la colecci\u00f3n a trav\u00e9s de m\u00e1s de 60 soportes publicitarios ubicados estrat\u00e9gicamente.<\/strong><\/p><div>Latcom, empresa especializada en soluciones de publicidad Out of Home a nivel global, ha implementado una campa\u00f1a de gran alcance para AXE, marca del portfolio de Unilever, que vuelve a estar protagonizada por el reconocido productor musical Bizarrap. Esta acci\u00f3n tuvo como objetivo promocionar la colecci\u00f3n de Fragancias Finas de AXE, una l\u00ednea de productos que combina la elegancia de un perfume con la protecci\u00f3n de un desodorante.<\/div><div>La campa\u00f1a fue desarrollada en las principales ciudades de Argentina, incluyendo CABA, GBA Norte, Rosario, C\u00f3rdoba y Mendoza. En total, se utilizaron m\u00e1s de 60 soportes publicitarios estrat\u00e9gicos, asegurando una amplia cobertura en puntos de gran visibilidad. Los formatos abarcaron desde medianeras y PPL est\u00e1ndar hasta soportes especiales, ploteo de buses, columnas, murales, pantallas digitales y m\u00e1s. Esta diversidad de medios permiti\u00f3 combinar el impacto visual tradicional con tecnolog\u00eda digital de vanguardia, maximizando el alcance de la campa\u00f1a y conectando con el p\u00fablico objetivo.<\/div><div>Mariela Althabe, Directora Regional de Cuentas de Latcom, sostuvo: \u201cDesde Latcom estamos comprometidos en ofrecer soluciones creativas y efectivas a nuestros clientes a trav\u00e9s de estrategias de OOH que conectan con el p\u00fablico objetivo en los momentos m\u00e1s relevantes de su d\u00eda. Esta campa\u00f1a para AXE es un claro ejemplo de c\u00f3mo el uso inteligente de los soportes puede aumentar la visibilidad y generar un impacto significativo, especialmente al asociar la marca con figuras de gran relevancia como Bizarrap\u201d.<\/div><div>La colecci\u00f3n de Fragancias Finas de AXE ha sido dise\u00f1ada con la colaboraci\u00f3n de perfumistas especializados y est\u00e1 disponible en tres variedades: Blue Lavender, Green Geranium y Aqua Citrus. Este lanzamiento responde a un estudio que indica que el 74% de los j\u00f3venes de la Generaci\u00f3n Z cree que no hay una fragancia fina que puedan pagar. AXE, con esta nueva colecci\u00f3n, ofrece una fragancia premium accesible para todos, que adem\u00e1s neutraliza el mal olor corporal, ofreciendo frescura y protecci\u00f3n durante todo el d\u00eda.<\/div><div>\u201cEste es un paso m\u00e1s en el camino de Axe de conquistar a los j\u00f3venes con fragancias de mucha calidad, sin pagar de m\u00e1s\u201d, expresa Veronica Moreira, Sr Manager Axe &amp; Lux de Unilever.<\/div><div>Latcom, con su enfoque en la innovaci\u00f3n y la creatividad, contin\u00faa liderando en la creaci\u00f3n de campa\u00f1as de alto impacto a nivel global, ayudando a las marcas a conectarse con sus audiencias de manera efectiva y estrat\u00e9gica.<\/div><div>\u00a0<\/div><div><strong>Fuente: <a href=\"https:\/\/insiderlatam.com\/axe-y-latcom-lanzan-una-campana-ooh-protagonizada-por-bizarrap\/\" rel=\"nofollow noopener\" target=\"_blank\">Insider<\/a><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-32324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":32324},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/32324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=32324"}],"version-history":[{"count":5,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/32324\/revisions"}],"predecessor-version":[{"id":32331,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/32324\/revisions\/32331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/32326"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=32324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=32324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=32324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}