{"id":32314,"date":"2025-06-05T15:22:03","date_gmt":"2025-06-05T18:22:03","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?p=32314"},"modified":"2025-06-05T15:46:12","modified_gmt":"2025-06-05T18:46:12","slug":"latcom-presenta-taste-the-paradise-una-impactante-campana-de-ooh-en-eeuu-y-canada-para-promocionar-el-turismo-en-republica-dominicana","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/latcom-presenta-taste-the-paradise-una-impactante-campana-de-ooh-en-eeuu-y-canada-para-promocionar-el-turismo-en-republica-dominicana\/","title":{"rendered":"LATCOM presenta \u00abTaste The Paradise\u00bb: una impactante campa\u00f1a de OOH en EEUU y Canad\u00e1 para promocionar el turismo en Rep\u00fablica Dominicana"},"content":{"rendered":"<style>.elementor-32314 .elementor-element.elementor-element-616c473{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% 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data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-926a6a3 e-con-full e-flex e-con e-child\" data-id=\"926a6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7eae46 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"c7eae46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32df38c e-con-full e-flex e-con e-child\" data-id=\"32df38c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-175361c elementor-widget elementor-widget-jkit_post_title\" data-id=\"175361c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e9d893c23c2\" ><h2 class=\"post-title style-color \">LATCOM presenta \u00abTaste The Paradise\u00bb: una impactante campa\u00f1a de OOH en EEUU y Canad\u00e1 para promocionar el turismo en Rep\u00fablica Dominicana<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26f2ce0 e-con-full e-flex e-con e-child\" data-id=\"26f2ce0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1963562 e-flex e-con-boxed e-con e-parent\" data-id=\"1963562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ec358 elementor-widget elementor-widget-image\" data-id=\"f7ec358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-presenta-tastet-the-paradise-00.jpg\" class=\"attachment-full size-full wp-image-32318\" alt=\"LATCOM presenta \u00abTaste The Paradise\u00bb: una impactante campa\u00f1a de OOH en EEUU y Canad\u00e1 para promocionar el turismo en Rep\u00fablica Dominicana\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-presenta-tastet-the-paradise-00.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-presenta-tastet-the-paradise-00-300x150.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-presenta-tastet-the-paradise-00-1024x512.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-presenta-tastet-the-paradise-00-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">La campa\u00f1a tambi\u00e9n incluy\u00f3 dos vallas m\u00f3viles LED que recorrieron los alrededores, replicando los mensajes de festejo<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79bc03 elementor-widget elementor-widget-text-editor\" data-id=\"f79bc03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Con presencia en Times Square NY, Downtown Miami y Dundas Square Toronto, su objetivo es dar a conocer su oferta tur\u00edstica y fortalecer la marca pa\u00eds a nivel internacional<br \/><\/strong><\/p><p><strong><em>Latam, Agosto de 2024<\/em>.-<\/strong>\u00a0El Ministerio de Turismo de Rep\u00fablica Dominicana, entidad clave en la promoci\u00f3n del sector tur\u00edstico del pa\u00eds, ha confiado nuevamente a Latcom, experta en trading de medios a nivel global, el desarrollo de una potente campa\u00f1a de publicidad exterior (OOH) en lugares ic\u00f3nicos de alta visibilidad y tr\u00e1nsito en Nueva York, Miami y Toronto. La estrategia de Latcom se enfoc\u00f3 en asegurar una alta exposici\u00f3n en puntos neur\u00e1lgicos de cada ciudad, maximizando el impacto visual y asegurando una amplia cobertura entre residentes y turistas.<\/p><p>Taste the Paradise -Saborea el Para\u00edso- est\u00e1 actualmente activa y tendr\u00e1 una duraci\u00f3n de 4 semanas consecutivas comenzando el 6 de agosto y finalizando el 7\u00a0de septiembre. En Nueva York se sit\u00faa en 1540 Broadway en pleno Times Square, en este ic\u00f3nico emplazamiento se estima que se alcanzar\u00e1n m\u00e1s de 44 millones de OTS -opportunity to see- en el periodo de 28 d\u00edas. En Miami, la activaci\u00f3n se desarrolla en la zona de Downtown Miami\/Brickell, espec\u00edficamente en la intersecci\u00f3n de SW 8th St y 2nd Ave, y se estima que alcanzar\u00e1 m\u00e1s de 1.1 millones de OTS; mientras tanto, en Dundas Square, una zona emblem\u00e1tica de Toronto comparable a Times Square, la campa\u00f1a alcanzar\u00e1 unas casi 3 millones de OTS en el mismo per\u00edodo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b1ecfb e-flex e-con-boxed e-con e-parent\" data-id=\"5b1ecfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a1d7a2 elementor-widget elementor-widget-image\" data-id=\"3a1d7a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-presenta-tastet-the-paradise-01.jpg\" class=\"attachment-full size-full wp-image-32319\" alt=\"LATCOM presenta \u00abTaste The Paradise\u00bb: una impactante campa\u00f1a de OOH en EEUU y Canad\u00e1 para promocionar el turismo en Rep\u00fablica Dominicana\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-presenta-tastet-the-paradise-01.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-presenta-tastet-the-paradise-01-300x150.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-presenta-tastet-the-paradise-01-1024x512.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-presenta-tastet-the-paradise-01-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-872721e e-flex e-con-boxed e-con e-parent\" data-id=\"872721e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf03ac elementor-widget elementor-widget-text-editor\" data-id=\"1cf03ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u201cPara Latcom ha sido un verdadero privilegio desarrollar esta campa\u00f1a de OOH de alto impacto para un cliente que busca destacar la incomparable belleza natural de Rep\u00fablica Dominicana.\u00a0<\/em>T<em>rabajamos una propuesta de impacto en zonas de alta concentraci\u00f3n en Nueva York, Miami y Toronto con gran flujo vehicular y peatonal\u201d<\/em>, comenta Karina V\u00e1zquez, Directora Comercial\u00a0de Latcom para Latam y USA Latam<\/p><p><em>\u201cEn Times Square hicimos un roadblock, es decir, una toma exclusiva de 10 minutos el 7 de agosto por la noche, adue\u00f1\u00e1ndonos de la gigantesca esquina digital. Adem\u00e1s, la campa\u00f1a se mantendr\u00e1 activa por casi un mes en cada\u00a0locaci\u00f3n apuntando a lograr cifras estimadas de OTS realmente impactantes superando los 40 millones solamente con el emplazamiento de la esquina de New York\u201d<\/em>, concluye\u00a0Victoria Muscatello, Gerente Global de Operaciones de Latcom.<\/p><p><b>Fuente: <a href=\"https:\/\/roastbrief.com.mx\/2024\/08\/latcom-presenta-taste-the-paradise-una-impactante-campana-de-ooh-en-eeuu-y-canada-para-promocionar-el-turismo-en-republica-dominicana\/\" rel=\"nofollow noopener\" target=\"_blank\">roastbrief<\/a><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-32314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":32314},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/32314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=32314"}],"version-history":[{"count":6,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/32314\/revisions"}],"predecessor-version":[{"id":32323,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/32314\/revisions\/32323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/32316"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=32314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=32314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=32314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}