{"id":32269,"date":"2025-06-05T12:04:25","date_gmt":"2025-06-05T15:04:25","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?p=32269"},"modified":"2025-06-05T12:10:26","modified_gmt":"2025-06-05T15:10:26","slug":"latcom-media-services-la-herramienta-que-transforma-datos-en-impacto","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/latcom-media-services-la-herramienta-que-transforma-datos-en-impacto\/","title":{"rendered":"Latcom Media Services, la herramienta que transforma datos en impacto"},"content":{"rendered":"<style>.elementor-32269 .elementor-element.elementor-element-d085aeb{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15953f6 e-con-full e-flex e-con e-child\" data-id=\"15953f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f53d64 elementor-widget elementor-widget-jkit_post_title\" data-id=\"4f53d64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69ea46032c06e\" ><h2 class=\"post-title style-color \">Latcom Media Services, la herramienta que transforma datos en impacto<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fb5944 e-con-full e-flex e-con e-child\" data-id=\"7fb5944\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55d95f8 e-flex e-con-boxed e-con e-parent\" data-id=\"55d95f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10a3eb9 elementor-widget elementor-widget-image\" data-id=\"10a3eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-media-services-la-herramienta-que-transforma-datos-en-impacto-00.jpg\" class=\"attachment-full size-full wp-image-32275\" alt=\"Latcom Media Services, la herramienta que transforma datos en impacto\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-media-services-la-herramienta-que-transforma-datos-en-impacto-00.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-media-services-la-herramienta-que-transforma-datos-en-impacto-00-300x150.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-media-services-la-herramienta-que-transforma-datos-en-impacto-00-1024x512.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2025\/06\/latcom-media-services-la-herramienta-que-transforma-datos-en-impacto-00-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Latcom Media Services, la herramienta que transforma datos en impacto<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8751d3 elementor-widget elementor-widget-text-editor\" data-id=\"d8751d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Latcom, empresa especializada en OOH a nivel global, que sigue sumando habilidades a su potente plataforma LATMS -Latcom Media Services- para llegar a las audiencias adecuadas, siendo hoy una de las \u00fanicas empresas especializadas en Out Of Home capaz de generar propuestas basadas en datos de audiencia y su movilidad, al mismo nivel que lo hace digital.<\/strong><\/p><p>En un mundo donde la publicidad se encuentra en una encrucijada entre la saturaci\u00f3n de mensajes y la necesidad de impacto, la efectividad y la eficiencia se vuelven esenciales para destacarse y llegar al p\u00fablico adecuado. En este contexto, Latcom, empresa especializada en OOH a nivel global, sigue sumando habilidades a su potente plataforma LATMS -Latcom Media Services- para llegar a las audiencias adecuadas.<\/p><p>LATMS aborda este desaf\u00edo utilizando datos pr\u00e1cticos para segmentar audiencias de manera efectiva. Con nueve billones de datos a disposici\u00f3n, se afinan las estrategias, considerando factores clave como g\u00e9nero, edad, dispositivos utilizados, marcas consumidas y lugares visitados. Y en estos \u00faltimos meses ha sumado los \u201cmapas de calor\u201d. La herramienta va m\u00e1s all\u00e1 de la simple segmentaci\u00f3n, construyendo verdaderos Customer Journeys. Analiza los recorridos reales de la audiencia, mapeando m\u00e1s de 100 millones de puntos de inter\u00e9s categorizados por afinidad en todo el mundo. Esta informaci\u00f3n proporciona una visi\u00f3n detallada del comportamiento del consumidor, permitiendo ajustar la estrategia de las marcas en consecuencia con esta data.<\/p><p>\u201cDe esta forma, la plataforma desaf\u00eda las convenciones publicitarias con la capacidad de transformar datos en estrategias, permitiendo generar propuestas basadas en datos de audiencia y su movilidad, al mismo nivel que lo hace digital\u201d, comenta Evangelina Sobrino, Gerente de Operaciones de Latcom.<\/p><p>Y agrega: \u201cEn Latcom creemos que la clave es simplificar y darle a la efectividad la importancia que se merece. As\u00ed fue como hace ya m\u00e1s de dos a\u00f1os, con un enfoque cien por ciento innovador, y con la mejor tecnolog\u00eda, comenzamos a revolucionar la efectividad de las campa\u00f1as publicitarias de OOH y DOOH. Y seguiremos recorriendo este camino, cada vez con m\u00e1s eficiencia\u201d.<\/p><p>Cifras que Respaldan la efectividad de LATMS:<\/p><p>&#8211; Nueve billones de datos para segmentar audiencias de manera precisa.<\/p><p>&#8211; Rastreo de m\u00e1s de 100 millones de puntos de inter\u00e9s en todo el mundo.<\/p><p>&#8211; Cobertura en m\u00e1s de 150 pa\u00edses y 2.500 ciudades.<\/p><p>&#8211; Un parque de 515.000 soportes OOH y DOOH a nivel global.<\/p><p>&#8211; 29.467.121.399 datos de consumo digital.<\/p><p>Fuente: <a href=\"https:\/\/www.latinspots.com\/noticia\/latcom-media-services-la-herramienta-que-transforma-datos-en-impacto\/69295\" rel=\"nofollow noopener\" target=\"_blank\">Latin Spots<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-32269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":32269},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/32269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=32269"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/32269\/revisions"}],"predecessor-version":[{"id":32280,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/32269\/revisions\/32280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/32279"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=32269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=32269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=32269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}