{"id":28256,"date":"2024-08-02T16:24:20","date_gmt":"2024-08-02T19:24:20","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?p=28256"},"modified":"2024-08-02T16:27:08","modified_gmt":"2024-08-02T19:27:08","slug":"mcdonalds-celebrou-com-a-selecao-argentina","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/mcdonalds-celebrou-com-a-selecao-argentina\/","title":{"rendered":"McDonald&#8217;s celebrou com a Sele\u00e7\u00e3o Argentina"},"content":{"rendered":"<style>.elementor-28256 .elementor-element.elementor-element-1afe710a{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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.elementor-element.elementor-element-1afe710a{--padding-top:10px;--padding-bottom:10px;--padding-left:0px;--padding-right:0px;}.elementor-28256 .elementor-element.elementor-element-295226fb{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-28256 .elementor-element.elementor-element-4929c405.elementor-element{--align-self:center;}.elementor-28256 .elementor-element.elementor-element-66eb9a08{--width:100%;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );}.elementor-28256 .elementor-element.elementor-element-3823d4eb{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28256\" class=\"elementor elementor-28256\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1afe710a e-con-full e-flex e-con e-parent\" data-id=\"1afe710a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-295226fb e-con-full e-flex e-con e-child\" data-id=\"295226fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4929c405 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"4929c405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Retornar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb9a08 e-con-full e-flex e-con e-child\" data-id=\"66eb9a08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-502b0dcc elementor-widget elementor-widget-jkit_post_title\" data-id=\"502b0dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69ef0f298aa8a\" ><h2 class=\"post-title style-color \">McDonald&#8217;s celebrou com a Sele\u00e7\u00e3o Argentina<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3823d4eb e-con-full e-flex e-con e-child\" data-id=\"3823d4eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33fe40e6 e-flex e-con-boxed e-con e-parent\" data-id=\"33fe40e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c08a515 elementor-widget elementor-widget-image\" data-id=\"5c08a515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/08\/mcdonalds-festejo-junto-a-la-seleccion-argentina.jpg\" class=\"attachment-full size-full wp-image-28240\" alt=\"McDonald\u2019s festej\u00f3 junto a la Selecci\u00f3n Argentina\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/08\/mcdonalds-festejo-junto-a-la-seleccion-argentina.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/08\/mcdonalds-festejo-junto-a-la-seleccion-argentina-300x150.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/08\/mcdonalds-festejo-junto-a-la-seleccion-argentina-1024x512.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/08\/mcdonalds-festejo-junto-a-la-seleccion-argentina-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A campanha tamb\u00e9m incluiu dois pain\u00e9is LED m\u00f3veis que percorreram a \u00e1rea circundante, reproduzindo as mensagens de celebra\u00e7\u00e3o.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6f7d6 elementor-widget elementor-widget-text-editor\" data-id=\"7b6f7d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>O McDonald&#8217;s comemorou com a elei\u00e7\u00e3o argentina no Obelisco com uma a\u00e7\u00e3o desenvolvida pela Latcom.<\/strong><\/p><p>A Latcom, especialista global em publicidade out-of-home (OOH), juntou-se \u00e0 McDonald&#8217;s nas celebra\u00e7\u00f5es da America&#8217;s Cup no Obelisco, o ic\u00f3nico ponto de celebra\u00e7\u00e3o em Buenos Aires.<\/p><p>Em tempo recorde, a Latcom desenvolveu uma impressionante proje\u00e7\u00e3o no edif\u00edcio por cima da loja McDonald&#8217;s situada na esquina da Corrientes com a 9 de Julio. Durante mais de tr\u00eas horas, foram exibidas mensagens de celebra\u00e7\u00e3o, uma homenagem a Di Mar\u00eda e v\u00eddeos da AFA com resumos dos jogos. Esta a\u00e7\u00e3o hist\u00f3rica gerou um grande impacto visual, captado pelas c\u00e2maras de todos os meios de comunica\u00e7\u00e3o social presentes, num ambiente de euforia e celebra\u00e7\u00e3o.<\/p><p>A campanha tamb\u00e9m incluiu dois pain\u00e9is de LED m\u00f3veis que percorreram a \u00e1rea circundante, replicando as mensagens de celebra\u00e7\u00e3o. Ignacio V\u00e1zquez, Diretor Geral de Contas LatAm da Latcom, comentou: &#8220;Estamos honrados por poder trabalhar para uma marca como a McDonald&#8217;s e cumprir o objetivo proposto com o m\u00ednimo de antecipa\u00e7\u00e3o, acompanhar o p\u00fablico presente no local, celebrando o sucesso da Sele\u00e7\u00e3o Nacional e a alegria de todos os argentinos atrav\u00e9s deste meio de comunica\u00e7\u00e3o massivo e de grande visibilidade. Esta a\u00e7\u00e3o demonstra como o OOH pode ser utilizado de forma criativa e estrat\u00e9gica para difundir informa\u00e7\u00e3o actualizada de forma impactante em espa\u00e7os p\u00fablicos chave como o Obelisco de Buenos Aires&#8221;.<\/p><p>Victoria Fern\u00e1ndez Acu\u00f1a, Directora de Marketing da Arcos Dorados, afirmou: &#8220;Esta a\u00e7\u00e3o realizada em conjunto com a Latcom juntou-nos novamente para continuar a torcer pela sele\u00e7\u00e3o nacional com a McDonald&#8217;s. Apost\u00e1mos novamente no emblem\u00e1tico local do Obelisco, que representa o lugar onde nos reunimos sempre com alegria e emo\u00e7\u00e3o e onde acontecem coisas bonitas. Escolhemos este lugar emblem\u00e1tico para homenagear Di Mar\u00eda, que este ano se tornou o rosto da nossa Grand Leyenda combo por tudo o que ele representa para os argentinos. Nesta despedida, quisemos estar com ele e que as pessoas, a partir do seu lugar, o acompanhassem e se despedissem. Estamos muito orgulhosos de que ele nos represente e de estar com ele neste momento emocional de sua carreira. Desde 2020, quando nos torn\u00e1mos um patrocinador digital da AFA, temos trabalhado para apoiar a equipa nacional em todos os desafios e continuaremos a faz\u00ea-lo&#8221;.<\/p><p>A Latcom reafirma o seu compromisso com a inova\u00e7\u00e3o e a excel\u00eancia no dom\u00ednio do OOH, oferecendo solu\u00e7\u00f5es criativas e eficazes aos seus clientes em todo o mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a533d35 e-flex e-con-boxed e-con e-parent\" data-id=\"a533d35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e20e1 elementor-widget elementor-widget-text-editor\" data-id=\"b1e20e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fonte: <a href=\"https:\/\/www.produ.com\/mercadeo\/noticias\/mcdonalds-festejo-junto-a-la-seleccion-argentina-en-el-obelisco-con-una-accion-desarrollada-por-latcom\/\" target=\"_blank\" rel=\"nofollow noopener\">Produ 35<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":28247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-28256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt"],"acf":[],"lang":"pt","translations":{"pt":28256},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/28256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=28256"}],"version-history":[{"count":4,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/28256\/revisions"}],"predecessor-version":[{"id":28260,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/28256\/revisions\/28260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/28247"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=28256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=28256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=28256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}