{"id":28234,"date":"2024-08-02T15:44:40","date_gmt":"2024-08-02T18:44:40","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?p=28234"},"modified":"2024-08-02T15:49:21","modified_gmt":"2024-08-02T18:49:21","slug":"mcdonalds-festejo-junto-a-la-seleccion-argentina","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/mcdonalds-festejo-junto-a-la-seleccion-argentina\/","title":{"rendered":"McDonald\u2019s festej\u00f3 junto a la Selecci\u00f3n Argentina"},"content":{"rendered":"<style>.elementor-28234 .elementor-element.elementor-element-1afe710a{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-28234 .elementor-element.elementor-element-1afe710a:not(.elementor-motion-effects-element-type-background), .elementor-28234 .elementor-element.elementor-element-1afe710a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-28234 .elementor-element.elementor-element-295226fb{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-28234 .elementor-element.elementor-element-295226fb.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-widget-button .elementor-button{font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-28234 .elementor-element.elementor-element-4929c405 .elementor-button{background-color:#E06330;border-style:solid;border-width:1px 1px 1px 1px;border-color:#FFFFFF;border-radius:50px 50px 50px 50px;}.elementor-28234 .elementor-element.elementor-element-4929c405 .elementor-button:hover, .elementor-28234 .elementor-element.elementor-element-4929c405 .elementor-button:focus{color:#E06330;background-color:#FFFFFF;}.elementor-28234 .elementor-element.elementor-element-4929c405 .elementor-button:hover svg, .elementor-28234 .elementor-element.elementor-element-4929c405 .elementor-button:focus svg{fill:#E06330;}.elementor-28234 .elementor-element.elementor-element-4929c405.elementor-element{--align-self:center;}.elementor-28234 .elementor-element.elementor-element-66eb9a08{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-28234 .elementor-element.elementor-element-66eb9a08.e-con{--align-self:center;}.elementor-28234 .elementor-element.elementor-element-502b0dcc .jeg-elementor-kit.jkit-post-title{text-align:center;}.elementor-28234 .elementor-element.elementor-element-502b0dcc .jeg-elementor-kit.jkit-post-title .post-title, .elementor-28234 .elementor-element.elementor-element-502b0dcc .jeg-elementor-kit.jkit-post-title .post-title a{font-family:\"Sofia Pro\", Sans-serif;}.elementor-28234 .elementor-element.elementor-element-502b0dcc .jeg-elementor-kit.jkit-post-title .post-title.style-color, .elementor-28234 .elementor-element.elementor-element-502b0dcc .jeg-elementor-kit.jkit-post-title .post-title.style-color a{color:#FFFFFF;}.elementor-28234 .elementor-element.elementor-element-502b0dcc > .elementor-widget-container{margin:0px 0px 0px 0px;padding:5px 0px 0px 0px;}.elementor-28234 .elementor-element.elementor-element-3823d4eb{--display:flex;--justify-content:center;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-28234 .elementor-element.elementor-element-3823d4eb.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-28234 .elementor-element.elementor-element-33fe40e6{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-weight:var( --e-global-typography-text-font-weight );}.elementor-28234 .elementor-element.elementor-element-5c08a515{text-align:start;}.elementor-widget-text-editor{font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-28234 .elementor-element.elementor-element-a533d35{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}@media(min-width:768px){.elementor-28234 .elementor-element.elementor-element-295226fb{--width:15%;}.elementor-28234 .elementor-element.elementor-element-3823d4eb{--width:15%;}}@media(max-width:767px){.elementor-28234 .elementor-element.elementor-element-1afe710a{--padding-top:10px;--padding-bottom:10px;--padding-left:0px;--padding-right:0px;}.elementor-28234 .elementor-element.elementor-element-295226fb{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-28234 .elementor-element.elementor-element-4929c405.elementor-element{--align-self:center;}.elementor-28234 .elementor-element.elementor-element-66eb9a08{--width:100%;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );}.elementor-28234 .elementor-element.elementor-element-3823d4eb{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28234\" class=\"elementor elementor-28234\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1afe710a e-con-full e-flex e-con e-parent\" data-id=\"1afe710a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-295226fb e-con-full e-flex e-con e-child\" data-id=\"295226fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4929c405 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"4929c405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb9a08 e-con-full e-flex e-con e-child\" data-id=\"66eb9a08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-502b0dcc elementor-widget elementor-widget-jkit_post_title\" data-id=\"502b0dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d01f7e8644d\" ><h2 class=\"post-title style-color \">McDonald\u2019s festej\u00f3 junto a la Selecci\u00f3n Argentina<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3823d4eb e-con-full e-flex e-con e-child\" data-id=\"3823d4eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33fe40e6 e-flex e-con-boxed e-con e-parent\" data-id=\"33fe40e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c08a515 elementor-widget elementor-widget-image\" data-id=\"5c08a515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/08\/mcdonalds-festejo-junto-a-la-seleccion-argentina.jpg\" class=\"attachment-full size-full wp-image-28240\" alt=\"McDonald\u2019s festej\u00f3 junto a la Selecci\u00f3n Argentina\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/08\/mcdonalds-festejo-junto-a-la-seleccion-argentina.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/08\/mcdonalds-festejo-junto-a-la-seleccion-argentina-300x150.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/08\/mcdonalds-festejo-junto-a-la-seleccion-argentina-1024x512.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/08\/mcdonalds-festejo-junto-a-la-seleccion-argentina-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">La campa\u00f1a tambi\u00e9n incluy\u00f3 dos vallas m\u00f3viles LED que recorrieron los alrededores, replicando los mensajes de festejo<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6f7d6 elementor-widget elementor-widget-text-editor\" data-id=\"7b6f7d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>McDonald\u2019s festej\u00f3 junto a la elecci\u00f3n Argentina en el Obelisco con una acci\u00f3n desarrollada por Latcom<\/strong><\/p><p>Latcom, empresa especializada en publicidad\u00a0<em>out of home<\/em>\u00a0(OOH) a nivel global, acompa\u00f1\u00f3 a McDonald\u2019s en los festejos de la Copa Am\u00e9rica en el Obelisco, el ic\u00f3nico punto de celebraci\u00f3n en Buenos Aires.<\/p><p>En tiempo r\u00e9cord, Latcom desarroll\u00f3 una impactante proyecci\u00f3n en el edificio sobre el local de McDonald\u2019s ubicado en la esquina de Corrientes y 9 de Julio. Durante m\u00e1s de tres horas, se sucedieron mensajes de festejo, un homenaje a Di Mar\u00eda y videos de la AFA con res\u00famenes de los partidos. Esta acci\u00f3n hist\u00f3rica gener\u00f3 un impacto visual significativo, captado por las c\u00e1maras de todos los medios presentes, en medio de un clima de euforia y celebraci\u00f3n.<\/p><p>La campa\u00f1a tambi\u00e9n incluy\u00f3 dos vallas m\u00f3viles LED que recorrieron los alrededores, replicando los mensajes de festejo. Ignacio V\u00e1zquez, director general de Cuentas LatAm de Latcom, coment\u00f3: \u201cHonrados de poder trabajar para una marca como McDonald\u2019s y cumplir con el objetivo propuesto con una m\u00ednima anticipaci\u00f3n, para acompa\u00f1ar al p\u00fablico presente en el lugar, celebrando el \u00e9xito de la Selecci\u00f3n y la alegr\u00eda de todos los argentinos a trav\u00e9s de este medio de comunicaci\u00f3n masivo y altamente visible. Esta acci\u00f3n demuestra c\u00f3mo el OOH puede ser utilizado de manera creativa y estrat\u00e9gica para difundir informaci\u00f3n actualizada de manera impactante en espacios p\u00fablicos clave como el Obelisco de Buenos Aires\u201d.<\/p><p>Victoria Fern\u00e1ndez Acu\u00f1a,\u00a0<em>Sr Marketing Manager<\/em>\u00a0de Arcos Dorados, expres\u00f3: \u201cEsta acci\u00f3n realizada junto a Latcom nos volvi\u00f3 a unir para seguir alentando a la Selecci\u00f3n de la mano de McDonald\u2019s. Volvimos a apostar al emblem\u00e1tico local del Obelisco, que representa el lugar donde siempre nos reunimos con alegr\u00eda y emoci\u00f3n y donde pasan cosas lindas. Elegimos ese ic\u00f3nico lugar para honrar a Di Mar\u00eda, quien este a\u00f1o se convirti\u00f3 en la cara de nuestro combo Grand Leyenda por todo lo que representa para los argentinos. En esta despedida quer\u00edamos estar con \u00e9l y que la gente, desde su lugar, lo acompa\u00f1e y despida. Estamos muy orgullosos de que nos represente y de estar con \u00e9l en este momento tan emotivo de su carrera. Desde 2020, que nos convertimos en\u00a0<em>sponsor<\/em>\u00a0digital de la AFA, trabajamos para acompa\u00f1ar a la Selecci\u00f3n en cada desaf\u00edo y lo seguiremos haciendo\u201d.<\/p><p>Latcom reafirma su compromiso con la innovaci\u00f3n y la excelencia en el \u00e1mbito del OOH, ofreciendo soluciones creativas y efectivas para sus clientes en todo el mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a533d35 e-flex e-con-boxed e-con e-parent\" data-id=\"a533d35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e20e1 elementor-widget elementor-widget-text-editor\" data-id=\"b1e20e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fuente: <a href=\"https:\/\/www.produ.com\/mercadeo\/noticias\/mcdonalds-festejo-junto-a-la-seleccion-argentina-en-el-obelisco-con-una-accion-desarrollada-por-latcom\/\" target=\"_blank\" rel=\"nofollow noopener\">Produ 35<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":28247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-28234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":28234},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/28234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=28234"}],"version-history":[{"count":11,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/28234\/revisions"}],"predecessor-version":[{"id":32270,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/28234\/revisions\/32270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/28247"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=28234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=28234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=28234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}