{"id":24523,"date":"2024-02-06T11:16:15","date_gmt":"2024-02-06T14:16:15","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?p=24523"},"modified":"2024-02-06T11:21:11","modified_gmt":"2024-02-06T14:21:11","slug":"mcdonalds-apresenta-sua-campanha-de-verao-junto-com-a-latcom-nas-principais-cidades-de-veraneio-da-argentina","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/mcdonalds-apresenta-sua-campanha-de-verao-junto-com-a-latcom-nas-principais-cidades-de-veraneio-da-argentina\/","title":{"rendered":"MCdonald&#8217;s apresenta sua campanha de ver\u00e3o junto com a Latcom nas principais cidades de veraneio da Argentina"},"content":{"rendered":"<style>.elementor-24523 .elementor-element.elementor-element-544ded58{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-24523 .elementor-element.elementor-element-544ded58:not(.elementor-motion-effects-element-type-background), .elementor-24523 .elementor-element.elementor-element-544ded58 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-24523 .elementor-element.elementor-element-5afbbe67{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-24523 .elementor-element.elementor-element-34bf0147{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24523\" class=\"elementor elementor-24523\">\n\t\t\t\t<div class=\"elementor-element elementor-element-544ded58 e-con-full e-flex e-con e-parent\" data-id=\"544ded58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5afbbe67 e-con-full e-flex e-con e-child\" data-id=\"5afbbe67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-340bd3f7 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"340bd3f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Retornar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4551de97 e-con-full e-flex e-con e-child\" data-id=\"4551de97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10acd9c4 elementor-widget elementor-widget-jkit_post_title\" data-id=\"10acd9c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e1e44351904\" ><h2 class=\"post-title style-color \">MCdonald&#8217;s apresenta sua campanha de ver\u00e3o junto com a Latcom nas principais cidades de veraneio da Argentina<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34bf0147 e-con-full e-flex e-con e-child\" data-id=\"34bf0147\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14d11c33 e-flex e-con-boxed e-con e-parent\" data-id=\"14d11c33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75bfb9f5 elementor-widget elementor-widget-image\" data-id=\"75bfb9f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-lanza-campania-verano.jpg\" class=\"attachment-full size-full wp-image-24479\" alt=\"McDonald&#039;s lanza en Argentina su campa\u00f1a de verano desarrollada por Latcom\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-lanza-campania-verano.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-lanza-campania-verano-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-lanza-campania-verano-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-lanza-campania-verano-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2f4109 elementor-widget elementor-widget-text-editor\" data-id=\"1e2f4109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Gerando presen\u00e7a de marca por meio da comunica\u00e7\u00e3o do lan\u00e7amento do novo Grand Tasty Spicy <\/strong><\/li>\n<p><strong>&nbsp;<\/strong><\/p>\n<li><strong>E com dois murais atrativos em Mar del Plata comunicando o McFlurry Chocotorta <\/strong><\/li>\n<\/ul>\n<p><em>Argentina, <\/em><em>31 de janeiro de 2024<\/em>.- McDonald&#8217;s, a maior rede de restaurantes de servi\u00e7o r\u00e1pido da Am\u00e9rica Latina, iniciou 2024 implementando uma importante campanha de OOH nos principais centros tur\u00edsticos do pa\u00eds. A Latcom, empresa especializada em Out Of Home em n\u00edvel global, foi a encarregada de desenvolver e executar essa campanha de ver\u00e3o em Mar del Plata, que fez eixo de comunica\u00e7\u00e3o do lan\u00e7amento do novo Grand Tasty Spicy Triple<\/p>\n<p>Ao sabor \u00fanico do cl\u00e1ssico hamb\u00farguer Tasty foi adicionado o exclusivo molho picante. Neste contexto, a comunica\u00e7\u00e3o se concentrou neste ponto anunciando que agora \u201cO Tasty foi picado!\u201d. A nova campanha Tasty Spicy foi desenvolvida em duas etapas. Nas duas primeiras semanas de dezembro, a imagem do produto foi comunicada com uma campanha teaser que consistia em n\u00e3o revelar seu nome, por meio de uma faixa f\u00edsica que cobria o nome do sandu\u00edche. E uma segunda etapa em que todas as faixas foram desinstaladas, revelando assim o nome do produto: \u201cSpicy\u201d.<\/p>\n<p>Karina V\u00e1zquez, Diretora Comercial LATAM e EUA da Latcom, comenta: &#8220;<em>O recurso que utilizamos nessa etapa de brincar com o slogan &#8216;se picou&#8217; nos permitiu criar mensagens ad hoc de acordo com a localiza\u00e7\u00e3o de cada m\u00eddia, como por exemplo &#8216;se picou em Chascom\u00fas&#8217;. A estrat\u00e9gia de m\u00eddia da campanha visava gerar impacto utilizando colunas, roteiros, formatos m\u00e9dios e telas, e conseguir cobertura e frequ\u00eancia atrav\u00e9s da utiliza\u00e7\u00e3o de mobili\u00e1rio urbano, outdoor m\u00f3veis e vidro traseiro de \u00f4nibus, al\u00e9m de tendas na praia Varese e La Perla, e o Shopping Paseo Aldrey. Al\u00e9m disso, em formato n\u00e3o tradicional, realizamos dois atraentes murais de McFlurry Chocotorta em Mar del Plata&#8221;.<\/em><\/p>\n<p>\u201c <em>Para a marca, a campanha de ver\u00e3o \u00e9 um dos marcos mais importantes do ano. Por isso, demos um grande desdobramento a essa campanha no in\u00edcio de 2024 na Costa Atl\u00e2ntica. Tamb\u00e9m estamos presentes nas principais filiais do litoral com a\u00e7\u00f5es e atividades de entretenimento, gastronomia e sustentabilidade abertas ao p\u00fablico<\/em>&#8220;, diz Noelia Junco, Consultora de Marketing do McDonald&#8217;s.<\/p>\n<p>A <strong>Latcom <\/strong>\u00e9 uma empresa especializada em m\u00eddia OOH, criada para atender \u00e0 demanda de publicidade out-of-home em outdoor, indoor, digital, transporte, mobile e cinema. Fornece servi\u00e7os locais e regionais para a Am\u00e9rica Latina, nas tr\u00eas fases do neg\u00f3cio: planejamento, implementa\u00e7\u00e3o e controle. Emprega mais de 200 pessoas diretamente e conta com uma ampla rede de parceiros estrat\u00e9gicos para a gest\u00e3o comercial e operacional em mais de 18 pa\u00edses da Am\u00e9rica do Norte e Europa, com proje\u00e7\u00e3o atual para o mercado asi\u00e1tico.&nbsp;<\/p>\n<p><strong>McDonald\u2019s <\/strong>\u00e9 a maior cadeia de restaurantes de servi\u00e7o r\u00e1pido da Am\u00e9rica Latina e do Caribe. Arcos Dorados tem o direito exclusivo de possuir, operar e outorgar franquias de locais McDonald\u2019s em 20 pa\u00edses e territ\u00f3rios dessas regi\u00f5es incluindo Argentina, Aruba, Brasil, Chile, Col\u00f4mbia, Costa Rica, Cura\u00e7ao, Equador, Guiana Francesa, Guadalupe, Martinica, M\u00e9xico, Panam\u00e1, Peru, Porto Rico, St. Croix, St. Thomas, Trinidad e Tobago, Uruguai e Venezuela. Desde 2007, quando nos consolidamos regionalmente, continuamos apostando nos mesmos compromissos que conduzem o nosso caminho: qualidade da comida e transpar\u00eancia; gera\u00e7\u00e3o de emprego formal para jovens; apoio \u00e0s comunidades; cadeia de abastecimento sustent\u00e1vel e impacto ambiental; diversidade e inclus\u00e3o; inova\u00e7\u00e3o de experi\u00eancias para toda a fam\u00edlia, s\u00e3o alguns deles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":24486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-24523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt"],"acf":[],"lang":"pt","translations":{"pt":24523,"en":24491,"es":24474},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/24523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=24523"}],"version-history":[{"count":9,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/24523\/revisions"}],"predecessor-version":[{"id":24656,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/24523\/revisions\/24656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/24486"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=24523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=24523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=24523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}