{"id":23512,"date":"2023-11-21T12:59:54","date_gmt":"2023-11-21T15:59:54","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?p=23512"},"modified":"2023-11-21T13:02:17","modified_gmt":"2023-11-21T16:02:17","slug":"technology-strategy-and-recognition-latcom-shines-in-brand-100-latam","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/en\/technology-strategy-and-recognition-latcom-shines-in-brand-100-latam\/","title":{"rendered":"Technology, Strategy, and Recognition: Latcom Shines in Brand 100 LATAM"},"content":{"rendered":"<style>.elementor-23512 .elementor-element.elementor-element-34bf016a{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-23512 .elementor-element.elementor-element-34bf016a:not(.elementor-motion-effects-element-type-background), .elementor-23512 .elementor-element.elementor-element-34bf016a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-23512 .elementor-element.elementor-element-48b3fb32{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-23512 .elementor-element.elementor-element-54cef569{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23512\" class=\"elementor elementor-23512\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34bf016a e-con-full e-flex e-con e-parent\" data-id=\"34bf016a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48b3fb32 e-con-full e-flex e-con e-child\" data-id=\"48b3fb32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3249da42 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"3249da42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Go Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-236df1d1 e-con-full e-flex e-con e-child\" data-id=\"236df1d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6811c87e elementor-widget elementor-widget-jkit_post_title\" data-id=\"6811c87e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e160e066c19\" ><h2 class=\"post-title style-color \">Technology, Strategy, and Recognition: Latcom Shines in Brand 100 LATAM<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54cef569 e-con-full e-flex e-con e-child\" data-id=\"54cef569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1935ea5c e-flex e-con-boxed e-con e-parent\" data-id=\"1935ea5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b77b197 elementor-widget elementor-widget-image\" data-id=\"b77b197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/11\/latcom-worldcom-brand-100-1024x597.jpg\" class=\"attachment-large size-large wp-image-23495\" alt=\"Tecnolog\u00eda, Estrategia y Reconocimiento: Latcom destaca en Brand 100 LATAM\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/11\/latcom-worldcom-brand-100-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/11\/latcom-worldcom-brand-100-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/11\/latcom-worldcom-brand-100-768x448.jpg 768w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/11\/latcom-worldcom-brand-100.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe8d9a elementor-widget elementor-widget-text-editor\" data-id=\"7fe8d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We participated in the third edition of Brand 100 LATAM, an event that brings together prominent decision-makers from top-level brands, media, and agencies to strengthen bonds and create networking opportunities.<\/p><p>Latcom was the only company that carried out a plenary presentation, showcasing its recent success stories: Brand Equity for The Coca-Cola Company, Brand Content for Promper\u00fa, and Brand Experience for Procolombia. Additionally, emphasis was placed on how the use of Latcom Media Services technology was crucial in surpassing the set objectives for each campaign.<\/p><p>Latcom Media Services \u2013 LATMS \u2013 is our platform that integrates the entire business process in one place, allowing for the planning, implementation, control, and reporting of OOH campaigns worldwide. It is the largest OOH database globally, with over 9 billion available data points for audience segmentation and obtaining the best media mix based on goals and budget.<\/p><p>During the presentation on &#8220;OOH: Brand Interactions,&#8221; our CEO, Valent\u00edn Bueno, stated, &#8220;By optimizing the fusion of our specialized knowledge in OOH advertising, the expertise of our team in commercial, operational, and creative strategies, coupled with the support of our advanced technological tool, Latcom Media Services, we have turned our campaigns into successes with impactful results.&#8221;<\/p><p>The Latcom team was honored with the award for Best Media Proposal, a distinction for the planning and execution of OOH strategies.<\/p><p>Download our Brand 100 presentation <a href=\"https:\/\/latcom.com\/latcom\/wp-content\/themes\/gp_latcom\/img\/Presentacion-Brand-100-unificada-V5.pptx\">here<\/a>.<\/p><p>We invite you to schedule a meeting with our team here to exceed the marketing and commercial objectives of your brand:<\/p><p><a href=\"https:\/\/calendly.com\/latcomooh\/30min?month=2023\" target=\"_blank\" rel=\"noopener nofollow\">Schedule a meeting<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":23502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[629],"tags":[],"class_list":["post-23512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"lang":"en","translations":{"en":23512,"es":23488,"pt":23517},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/23512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=23512"}],"version-history":[{"count":4,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/23512\/revisions"}],"predecessor-version":[{"id":23516,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/23512\/revisions\/23516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/23502"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=23512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=23512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=23512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}