{"id":1882,"date":"2022-09-14T16:37:00","date_gmt":"2022-09-14T19:37:00","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=1882"},"modified":"2023-10-09T13:51:37","modified_gmt":"2023-10-09T16:51:37","slug":"latcom-presenta-qatar-en-tiempo-real-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/latcom-presenta-qatar-en-tiempo-real-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones\/","title":{"rendered":"Latcom presenta &#8220;Qatar en tiempo real&#8221; para que las marcas acompa\u00f1en\u00a0 a sus audiencias locales durante los partidos de sus selecciones"},"content":{"rendered":"<style>.elementor-1882 .elementor-element.elementor-element-985a32d{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% 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class=\"elementor-element elementor-element-985a32d e-con-full e-flex e-con e-parent\" data-id=\"985a32d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-02f6eac e-con-full e-flex e-con e-child\" data-id=\"02f6eac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ef2f1 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"17ef2f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aa9a6f e-con-full e-flex e-con e-child\" data-id=\"6aa9a6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a5077 elementor-widget elementor-widget-jkit_post_title\" data-id=\"c5a5077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e349eaad5e0\" ><h2 class=\"post-title style-color \">Latcom presenta &#8220;Qatar en tiempo real&#8221; para que las marcas acompa\u00f1en\u00a0 a sus audiencias locales durante los partidos de sus selecciones<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31e2413 e-con-full e-flex e-con e-child\" data-id=\"31e2413\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed3d500 e-flex e-con-boxed e-con e-parent\" data-id=\"ed3d500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-524ac8b e-con-full e-flex e-con e-child\" data-id=\"524ac8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4735ddf elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"4735ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69e349eaadbb0\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-1024x597.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Latcom presenta &quot;Qatar en tiempo real&quot; para que las marcas acompa\u00f1en\u00a0 a sus audiencias locales durante los partidos de sus selecciones\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-768x448.jpg 768w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a0e42 elementor-widget elementor-widget-text-editor\" data-id=\"03a0e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Latcom, empresa de trading de medios a nivel mundial especializada en OOH, DOOH y Programmatic, presenta su desarrollo de anuncios din\u00e1micos para que los millones de hinchas que no pueden viajar a Qatar vivan la copa mundial minuto a minuto. \u2018Qatar en tiempo real\u2019 les brinda a las marcas la posibilidad de acompa\u00f1ar a sus audiencias con mensajes que permiten combinar en tiempo real los datos y el p\u00fablico objetivo, y ajustarse a diferentes variables como el clima, la hora del d\u00eda, el tr\u00e1fico, la temperatura, las interacciones en redes sociales, entre otras,&nbsp; para obtener una personalizaci\u00f3n precisa para sus anuncios, especialmente durante los partidos de su selecci\u00f3n.<\/p>\n\n\n\n<p>Latcom desarrollar\u00e1 para cada pa\u00eds, y cada anunciante, un mix de medios con anuncios din\u00e1micos planteados en dos m\u00f3dulos. Uno para Latam \u2013Brasil, Argentina, Uruguay, Ecuador y M\u00e9xico; y otro para Europa, abarcando Inglaterra, Espa\u00f1a, Francia, Alemania, Pa\u00edses Bajos, Suiza, B\u00e9lgica y Polonia. Todo esto con un plan que incluye el mejor mix de medios de OOH y DOOH.<\/p>\n\n\n\n<p><em>\u201cEn la \u00faltima Copa Mundial de la FIFA Rusia 2018, m\u00e1s de la mitad de la poblaci\u00f3n del planeta vio alguna transmisi\u00f3n de los partidos, es el evento que concentra la audiencia m\u00e1s grande a nivel mundial, con casi 4000 millones de personas siguiendo el evento. Esto es una verdadera oportunidad para las marcas de todo el globo<\/em><em>. Es un hermoso desaf\u00edo llegar a los millones de hinchas de la copa mundial con Qatar en tiempo real. Mediante esta publicidad din\u00e1mica generamos la oportunidad de que se produzcan interacciones personalizadas entre la marca y los consumidores, donde el anunciante puede definir las variables para lograr una comunicaci\u00f3n con una llegada proactiva y m\u00e1s emp\u00e1tica que brinda un mejor rendimiento. De esta forma, el mensaje viene acompa\u00f1ado de un servicio a las audiencias que tiene que ver con informar en tiempo real el desarrollo de los acontecimientos durante los partidos de cada selecci\u00f3n\u201d<\/em>, comenta Valent\u00edn Bueno, CEO de Latcom.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"670\" height=\"600\" src=\"http:\/\/18.228.156.244\/latcom\/wp-content\/uploads\/2022\/12\/mundial-qatar-2022-1.jpg\" alt=\"\" class=\"wp-image-1884\" title=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mundial-qatar-2022-1.jpg 670w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mundial-qatar-2022-1-300x269.jpg 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/figure>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-1882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":1882,"pt":16289,"en":16304},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=1882"}],"version-history":[{"count":12,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1882\/revisions"}],"predecessor-version":[{"id":19924,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1882\/revisions\/19924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/21174"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=1882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=1882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=1882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}