{"id":1868,"date":"2022-07-14T16:03:00","date_gmt":"2022-07-14T19:03:00","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=1868"},"modified":"2023-10-09T14:20:13","modified_gmt":"2023-10-09T17:20:13","slug":"latcom-media-services","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/latcom-media-services\/","title":{"rendered":"Latcom Media Services"},"content":{"rendered":"<style>.elementor-1868 .elementor-element.elementor-element-857c238{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-1868 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.elementor-element.elementor-element-4c42d4c{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1868\" class=\"elementor elementor-1868\">\n\t\t\t\t<div class=\"elementor-element elementor-element-857c238 e-con-full e-flex e-con e-parent\" data-id=\"857c238\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9398a00 e-con-full e-flex e-con e-child\" data-id=\"9398a00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50159a elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"c50159a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7406f24 e-con-full e-flex e-con e-child\" data-id=\"7406f24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1d03d elementor-widget elementor-widget-jkit_post_title\" data-id=\"5b1d03d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d76dd75cb9a\" ><h2 class=\"post-title style-color \">Latcom Media Services<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c42d4c e-con-full e-flex e-con e-child\" data-id=\"4c42d4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12db69e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12db69e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76d8b2d\" data-id=\"76d8b2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe7006f elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"fe7006f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69d76dd75d306\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/07\/insiderlatam-latcom-media-services-la-nueva-plataforma-de-servicios-para-campanas-ooh-y-dooh-1024x597.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Latcom Media Services\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/07\/insiderlatam-latcom-media-services-la-nueva-plataforma-de-servicios-para-campanas-ooh-y-dooh-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/07\/insiderlatam-latcom-media-services-la-nueva-plataforma-de-servicios-para-campanas-ooh-y-dooh-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/07\/insiderlatam-latcom-media-services-la-nueva-plataforma-de-servicios-para-campanas-ooh-y-dooh-768x448.jpg 768w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/07\/insiderlatam-latcom-media-services-la-nueva-plataforma-de-servicios-para-campanas-ooh-y-dooh.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e60714a elementor-widget elementor-widget-text-editor\" data-id=\"e60714a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Latcom presenta latcom media services: todos los servicios para campa\u00f1as ooh y dooh integrados en una \u00fanica y potente plataforma<\/p>\n<ul>\n<li>Innovaci\u00f3n tecnol\u00f3gica al servicio de los mejores resultados en comunicaci\u00f3n<\/li>\n<li>Nueve billones de datos para segmentar audiencias y construir verdaderos customer journeys<\/li>\n<li>Una herramienta de caracter\u00edsticas \u00fanica en la industria<\/li>\n<\/ul>\n<p>Latcom, empresa de trading de medios a nivel global especializada en OOH, DOOH y Programmatic, presenta Latcom Media Services.<\/p>\n<p>-LATMS-, una potente plataforma que tiene como objetivo una gesti\u00f3n eficiente de campa\u00f1as out of home, digital, programmatic y todos los soportes tradicionales, que hoy siguen representando m\u00e1s del 80% de la oferta de medios; concentrando todos los procesos de gesti\u00f3n y an\u00e1lisis de campa\u00f1as en una sola herramienta.<\/p>\n<p>Este marketplace ha sido desarrollado en alianza con TDT -Technology Development Tools-, especialista en digitalizaci\u00f3n y automatizaci\u00f3n de procesos comerciales y operativos. La flamante herramienta tiene la capacidad de optimizar todos los procesos y brindar una gesti\u00f3n de compra eficiente, junto con la implementaci\u00f3n, control y reporte de campa\u00f1as publicitarias en cualquier formato. Re\u00fane nueve billones de datos para segmentar audiencias por g\u00e9nero, edad, dispositivos, marcas que consumen, actividades que realizan, lugar de residencia, ciudades que visitaron y construir los recorridos reales que realizan en 100 millones de puntos de inter\u00e9s en el mundo -200 pa\u00edses y 2.500 ciudades-.<\/p>\n<p>LATMS abarca hoy todos los soportes -Outdoor, Indoor, Digital, Transporte, Mobile y Cines- y est\u00e1 organizada de acuerdo con las cuatro etapas propias de toda campa\u00f1a publicitaria. En un mismo lugar se gestiona la planificaci\u00f3n, la implementaci\u00f3n, el control y los reportes, garantizando agilidad en los tiempos y minimizando posibles errores. Adem\u00e1s, la plataforma permite realizar una supervisi\u00f3n en real time de las diferentes instancias de campa\u00f1a y entrega una propuesta de medios seleccionados de manera personalizada para cada cliente.<\/p>\n<p>Valent\u00edn Bueno, CEO de la compa\u00f1\u00eda, comenta sobre este lanzamiento: \u201cLatcom Media Services surge del deseo de brindar a la industria una herramienta como nunca existi\u00f3, concentrando nuestra experiencia de m\u00e1s de 15 a\u00f1os en un solo lugar a disposici\u00f3n de anunciantes y agencias. En este tiempo hemos trabajado para las marcas m\u00e1s importantes del mundo, conformando la red de medios m\u00e1s grande a nivel global.<\/p>\n<p>Celebramos el lanzamiento de nuestra herramienta que le hace honor a nuestro nuevo lema \u2018todo lo que hacemos en una plataforma\u2019, poniendo nuestra expertise y la m\u00e1s sofisticada tecnolog\u00eda al alcance del mundo en un solo click\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-1868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":1868,"en":16357,"pt":16369},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=1868"}],"version-history":[{"count":13,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1868\/revisions"}],"predecessor-version":[{"id":19928,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1868\/revisions\/19928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/21189"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=1868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=1868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=1868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}