{"id":1837,"date":"2020-08-20T12:54:00","date_gmt":"2020-08-20T15:54:00","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=1837"},"modified":"2023-09-28T17:16:18","modified_gmt":"2023-09-28T20:16:18","slug":"microsoft-lanzo-la-campana-regional-inteligencia-artificial-2020","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/microsoft-lanzo-la-campana-regional-inteligencia-artificial-2020\/","title":{"rendered":"MICROSOFT lanz\u00f3 la campa\u00f1a regional Inteligencia Artificial 2020"},"content":{"rendered":"<style>.elementor-1837 .elementor-element.elementor-element-5a00388{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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.elementor-element.elementor-element-f5f6c35{--width:100%;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );}.elementor-1837 .elementor-element.elementor-element-4f074c2{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1837\" class=\"elementor elementor-1837\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a00388 e-con-full e-flex e-con e-parent\" data-id=\"5a00388\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4ffb4c7 e-con-full e-flex e-con e-child\" data-id=\"4ffb4c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-129e9e0 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"129e9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5f6c35 e-con-full e-flex e-con e-child\" data-id=\"f5f6c35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a61c9 elementor-widget elementor-widget-jkit_post_title\" data-id=\"a9a61c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e4e5030c33a\" ><h2 class=\"post-title style-color \">MICROSOFT lanz\u00f3 la campa\u00f1a regional Inteligencia Artificial 2020<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f074c2 e-con-full e-flex e-con e-child\" data-id=\"4f074c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e99d475 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e99d475\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4733d6e4\" data-id=\"4733d6e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-685aa3c elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"685aa3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69e4e5030ca49\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1024x597.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-768x448.jpg 768w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02233e0 elementor-widget elementor-widget-text-editor\" data-id=\"02233e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La compa\u00f1\u00eda multinacional de tecnolog\u00eda confi\u00f3 en LATCOM para implementar una gran campa\u00f1a regional en Argentina, Colombia y M\u00e9xico para comunicar sus desarrollos en tecnolog\u00eda informativa en tiempos de cuarentena.<\/strong><\/p>\n<p>A ra\u00edz de la pandemia mundial de &lt;strong&gt;&lt;em&gt;COVID 19&lt;\/em&gt;&lt;\/strong&gt;, el trabajo sufri\u00f3 diversas modificaciones, algunas personas contin\u00faan trabajando como esenciales y una gran mayor\u00eda tuvieron que adecuar su hogar como oficina, continuando su labor pero desde sus hogares.<\/p>\n<p>Es por esto que el gigante tecnol\u00f3gico, &lt;em&gt;&lt;strong&gt;Microsoft&lt;\/strong&gt;&lt;\/em&gt;, tuvo como objetivo comunicar las soluciones y herramientas dise\u00f1adas en desarrollo tecnol\u00f3gico para ayudar a las empresas que tienen empleados que trabajan desde su hogar, o bien personas que reinventan sus negocios o van a trabajar como esenciales.<\/p>\n<p>A trav\u00e9s de Latcom, se implement\u00f3 una campa\u00f1a regional en las principales ciudades de Argentina, Colombia y M\u00e9xico, haciendo foco en el target de hombres y mujeres de NSE AB-C1-C2, con el objetivo de incrementar las ventas, dar conocimiento de sus herramientas y redirigir el tr\u00e1fico.<\/p>\n<p>En Argentina, la comunicaci\u00f3n se realiz\u00f3 en Buenos Aires, empleando un mix de medios que incluy\u00f3 Grandes formatos, logrando impacto con pantallas Led ubicadas en las principales avenidas. El \u00e1rea principal de cobertura fueron edificios considerado esenciales, centros de salud, con un alto flujo de tr\u00e1fico de veh\u00edculos y peatones, cerca de las estaciones de tren y metro, locales comerciales.<\/p>\n<p>En tanto Colombia, se implement\u00f3 la campa\u00f1a en Bogot\u00e1 y Medell\u00edn con Grandes formatos ubicados en las principales avenidas de las zonas de empresas esenciales. Cerca de \u00e1reas relevantes. Tambi\u00e9n se comunic\u00f3 a trav\u00e9s de Mobiliario urbano, generando cobertura y frecuencia en \u00e1reas comerciales m\u00e1s importantes a lo largo del viaje diario del p\u00fablico objetivo.<\/p>\n<p>En la Ciudad de M\u00e9xico, se comunic\u00f3 a trav\u00e9s de Grandes formatos ubicados en las principales avenidas y autopistas, con un alto flujo de tr\u00e1fico, \u00e1reas peatonales con alta fluidez, galer\u00edas y \u00e1reas de negocios. Tambi\u00e9n se emplearon relojes digitales en los barrios m\u00e1s relevantes de la ciudad como Santa Fe, El Pedregal y San Jer\u00f3nimo, en ubicaciones estrat\u00e9gicas que enfrentan el tr\u00e1fico y el flujo de peatones durante el d\u00eda y la noche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c51b4fe elementor-widget elementor-widget-image\" data-id=\"c51b4fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1.jpg\" class=\"attachment-large size-large wp-image-1839\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1-300x225.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-1837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":1837,"en":16426,"pt":16431},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=1837"}],"version-history":[{"count":12,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1837\/revisions"}],"predecessor-version":[{"id":19933,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1837\/revisions\/19933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/1838"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=1837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=1837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=1837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}