{"id":1830,"date":"2020-04-30T12:18:00","date_gmt":"2020-04-30T15:18:00","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=1830"},"modified":"2023-09-28T17:16:32","modified_gmt":"2023-09-28T20:16:32","slug":"rappi-lanzo-una-campana-regional-contra-el-coronavirus","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/rappi-lanzo-una-campana-regional-contra-el-coronavirus\/","title":{"rendered":"RAPPI lanz\u00f3 una campa\u00f1a regional contra el CORONAVIRUS"},"content":{"rendered":"<style>.elementor-1830 .elementor-element.elementor-element-2faf0eb{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d35f93535ba\" ><h2 class=\"post-title style-color \">RAPPI lanz\u00f3 una campa\u00f1a regional contra el CORONAVIRUS<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ad19bd e-con-full e-flex e-con e-child\" data-id=\"4ad19bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-728129ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"728129ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27aa8e3a\" data-id=\"27aa8e3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-222ff71 elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"222ff71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69d35f9353bc3\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-d-1024x597.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-d-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-d-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-d-768x448.jpg 768w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-d.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443396e elementor-widget elementor-widget-text-editor\" data-id=\"443396e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong><em>La empresa colombiana confi\u00f3 en LATCOM para implementar una gran campa\u00f1a de concientizaci\u00f3n en Chile, Brasil, Ecuador y M\u00e9xico.<\/em><\/strong><\/p>\n\n<p>La pandemia provocada por el <strong><em>COVID 19<\/em><\/strong>oblig\u00f3 a las marcas a redefinir su estrategia publicitaria, generando cambios en su comunicaci\u00f3n y dando una mayor visibilidad a la concientizaci\u00f3n contra el coronavirus.<\/p>\n\n<p><em><strong>Rappi<\/strong><\/em>, compa\u00f1\u00eda multinacional de deliverys, tom\u00f3 cartas en el asunto y tuvo como objetivo comunicar las tres medidas de prevenci\u00f3n implementadas para el cuidado de sus usuarios y empleados: la opci\u00f3n de entrega a domicilio sin contacto; la protecci\u00f3n a la comunidad de Rappitenderos; y las obligaciones de calidad e higiene de los comercios que entregan los pedidos. De esta manera la marca planea afrontar la creciente propagaci\u00f3n del virus.<\/p>\n\n<p>De la mano de LATCOM, la implementaci\u00f3n de la campa\u00f1a hizo foco en el target de 18 a 55 a\u00f1os de NSE ABC, en las principales ciudades de la regi\u00f3n. En Santiago de Chile, se emple\u00f3 un mix de medios que incluy\u00f3 Mobiliario Urbano, para ganar cobertura y frecuencia, logrando comunicar los mensajes r\u00e1pidamente tanto en Oriente como Poniente. Tambi\u00e9n se implement\u00f3 Mobiliario Urbano Digital, tecnolog\u00eda que permiti\u00f3 rotar los mensajes en simult\u00e1neo.<\/p>\n\n<p>En San Pablo se implementaron pantallas digitales ubicadas estrat\u00e9gicamente en las principales avenidas de la ciudad, captando al p\u00fablico que se encontraba en circulaci\u00f3n para impactarlo con el mensaje. Tambi\u00e9n se colocaron lunetas de Buses realizando recorridos estrat\u00e9gicos por la ciudad, con esto se consigui\u00f3 captar a todo el p\u00fablico que este circulando por estas v\u00edas.<\/p>\n\n<p>En la Ciudad de M\u00e9xico se utiliz\u00f3 un circuito de relojes digitales para generar cobertura y frecuencia, distribuidos en las avenidas m\u00e1s importantes, logrando una buena cobertura para comunicar en los principales puntos de la ciudad. Mientras que en Quito se implement\u00f3 una pantalla digital ubicada en lo alto del Centro Comercial Caracol, punto de mayor concentraci\u00f3n de tr\u00e1fico. Con esta amplia campa\u00f1a regional, la multinacional colombiana comunic\u00f3 r\u00e1pidamente las medidas de prevenci\u00f3n tomadas con el fin de cuidar a los rapitenderos y clientes, ante el avance mundial del COVID 19.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"458\" class=\"wp-image-1832\" src=\"http:\/\/18.228.156.244\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-1.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-1.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-1-300x172.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-1-768x440.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-image-1833\" src=\"http:\/\/18.228.156.244\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-2.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-2.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-2-300x225.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-2-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-image-1834\" src=\"http:\/\/18.228.156.244\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-3.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-3.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-3-300x225.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-3-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":1830,"en":16436,"pt":16447},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=1830"}],"version-history":[{"count":15,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1830\/revisions"}],"predecessor-version":[{"id":19934,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1830\/revisions\/19934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/1835"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=1830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=1830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=1830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}