{"id":1770,"date":"2020-03-30T09:50:00","date_gmt":"2020-03-30T12:50:00","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=1770"},"modified":"2023-09-28T17:17:56","modified_gmt":"2023-09-28T20:17:56","slug":"mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor\/","title":{"rendered":"McDonald\u2019s lidera el ranking de marcas en la mente del consumidor"},"content":{"rendered":"<style>.elementor-1770 .elementor-element.elementor-element-2438a86{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2752e42 e-con-full e-flex e-con e-child\" data-id=\"2752e42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff0b7b elementor-widget elementor-widget-jkit_post_title\" data-id=\"0ff0b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___6a031110ce414\" ><h2 class=\"post-title style-color \">McDonald\u2019s lidera el ranking de marcas en la mente del consumidor<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cdbd14 e-con-full e-flex e-con e-child\" data-id=\"8cdbd14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a710f3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a710f3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8ad2d5\" data-id=\"6f8ad2d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43bc4dd elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"43bc4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_6a031110cea09\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d-1024x597.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d-768x448.jpg 768w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee0cdb0 elementor-widget elementor-widget-text-editor\" data-id=\"3ee0cdb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong><em>Los resultados de las encuestas regionales realizadas por LATCOM, muestran a la compa\u00f1\u00eda de comidas r\u00e1pidas en los primeros lugares del Top of mind en cuanto visibilidad espont\u00e1nea en OOH.<\/em><\/strong><\/p>\n\n\n\n<p>A trav\u00e9s de la metodolog\u00eda de encuestas online, LATCOM recaba m\u00e9tricas de visibilidad OOH de sus clientes y competidores, en las principales ciudades Latam. Con olas de 1.500 casos bimestrales, McDonald\u2019s muestra su liderazgo en cuanto a visibilidad espont\u00e1nea OOH, apareciendo en los primeros lugares del Top of mind en los mercados de Rio de Janeiro, San Pablo, Ciudad de M\u00e9xico y CABA. Adem\u00e1s de medir la recordaci\u00f3n OOH de las piezas gr\u00e1ficas, se pudo detectar su amplia diferencia en comparaci\u00f3n con sus principales competidores.<\/p>\n\n\n\n<p>Su liderazgo se puede observar de manera marcada en Brasil y Argentina. Un ejemplo claro es este \u00faltimo pa\u00eds donde nunca bajo del primer puesto en los meses de junio, octubre y diciembre del a\u00f1o pasado. Adem\u00e1s, si bien un 55% de los encuestados en Buenos Aires dijeron ver las campa\u00f1as de McDonald\u2019s de manera espont\u00e1nea, al mostrarle la pieza gr\u00e1fica este porcentaje aument\u00f3 un 78% dejando as\u00ed una performance por encima de los niveles promedio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"383\" src=\"http:\/\/18.228.156.244\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor.jpg\" alt=\"\" class=\"wp-image-1771\" title=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-300x144.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-768x368.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Por otro lado, se pudo ver la efectividad de cada uno los elementos ubicados de manera estrat\u00e9gica en la v\u00eda p\u00fablica. Esto ubic\u00f3 los grandes formatos y el mobiliario urbano como piezas fundamentales en la estrategia de medios.<\/p>\n\n\n\n<p>Las constantes investigaciones reafirman el compromiso de LATCOM con la compa\u00f1\u00eda como principal soporte estrat\u00e9gico en publicidad OOH, realizando campa\u00f1as con un mix de medios indoor, outdoor, digital y medios de transporte en todo el pa\u00eds poniendo foco en los atributos de calidad, reconocimiento y diferenciaci\u00f3n que identifica a la cadena de comidas r\u00e1pidas en todo el mundo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"193\" src=\"http:\/\/18.228.156.244\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1.jpg\" alt=\"\" class=\"wp-image-1772\" title=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1-300x72.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1-768x185.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-1770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":1770,"en":16452,"pt":16702},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=1770"}],"version-history":[{"count":12,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1770\/revisions"}],"predecessor-version":[{"id":19935,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/1770\/revisions\/19935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/1773"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=1770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=1770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=1770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}