{"id":17038,"date":"2023-09-14T10:33:10","date_gmt":"2023-09-14T13:33:10","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=17038"},"modified":"2023-11-10T13:33:45","modified_gmt":"2023-11-10T16:33:45","slug":"espetacular-campanha-3d-de-dolce-gabbana-junto-a-latcom","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/espetacular-campanha-3d-de-dolce-gabbana-junto-a-latcom\/","title":{"rendered":"Espetacular campanha 3d de dolce &amp; gabbana junto \u00e0 latcom"},"content":{"rendered":"<style>.elementor-17038 .elementor-element.elementor-element-bfe6dc7{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-17038 .elementor-element.elementor-element-bfe6dc7:not(.elementor-motion-effects-element-type-background), .elementor-17038 .elementor-element.elementor-element-bfe6dc7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-17038 .elementor-element.elementor-element-6023f08{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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Trata-se de uma criatividade especialmente desenhada para telas 3D, conseguindo um espetacular efeito tridimensional que, ao adicionar uma nova dimens\u00e3o visual, permite captar a aten\u00e7\u00e3o do espectador criando uma experi\u00eancia mais imersiva.<\/p><p>A utiliza\u00e7\u00e3o de telas 3D foi acompanhada por uma proposta que combina suportes tradicionais e especiais, entre eles abrigos, 100% marcados com ilumina\u00e7\u00e3o e telas LED. Um mix estrat\u00e9gico de m\u00eddia desenhado especialmente para garantir alto impacto e frequ\u00eancia, para o lan\u00e7amento da nova fragr\u00e2ncia Q, que vem completar a vers\u00e3o masculina K, de D&amp;G, a prestigiosa marca que imp\u00f5e tend\u00eancia em mat\u00e9ria de alta moda e fragr\u00e2ncias exclusivas.<\/p><p>\u201cEstamos realmente felizes com os resultados desta campanha que desde o in\u00edcio nos colocou v\u00e1rios desafios operacionais, desde a criatividade que devia gerar o impacto que a marca buscava para o lan\u00e7amento e sua adapta\u00e7\u00e3o tanto para telas 3D como para abrigos e outros suportes localizados em \u00e1reas premium de Lima direcionando aos pontos de venda. Um caminho que percorremos junto com o cliente at\u00e9 encontrar todos os efeitos desejados. Por outro lado, toda a campanha foi documentada com filmagens a\u00e9reas realizadas por drones que permitiram captar o impacto que resultou do spot em 3D, imagens que al\u00e9m disso foram utilizadas para divulgar a campanha em redes\u201d, comenta Victoria Muscatello, Gerente de Mercados da Latcom.<\/p><p>\u201cEm rela\u00e7\u00e3o aos pontos de \u00f4nibus especiais, trabalhamos em um render e junto com o parceiro, foi definido proativamente que as letras que sa\u00edam tinham luz led, resultando em algumas imagens noturnas impressionantes que destacavam o nome do produto. Adicionalmente \u00e0 campanha, gerenciamos uma sa\u00edda bonificada em 10 telas digitais para o dia das m\u00e3es, amplificando a visibilidade do spot em um dia de alta circula\u00e7\u00e3o de pessoas na via p\u00fablica\u201d, acrescentou Muscatello.<\/p><p>SOBRE A LATCOM<\/p><p>Latcom \u00e9 uma empresa especializada em m\u00eddia OOH, criada para atender a demanda de publicidade fora de casa em meios outdoor, indoor, digital, meios de transporte, mobile e cinema. Oferece servi\u00e7os locais e regionais para a Am\u00e9rica Latina, nas tr\u00eas fases do neg\u00f3cio: planejamento, implementa\u00e7\u00e3o e controle. Emprega mais de 200 pessoas diretamente e conta com uma ampla rede de parceiros estrat\u00e9gicos para a gest\u00e3o comercial e operacional em mais de 18 pa\u00edses da Am\u00e9rica do Norte e Europa, com atual proje\u00e7\u00e3o para o mercado asi\u00e1tico.<\/p><p>Clientes: Energizer, tv5 monde, Duolingo, Vulk, Riot Games, Samsung, Sony Pictures Entertainment, Bitget, Gelsa, Cine Multiplex, Dior, FGV, ChileVision, Trii, Remy Martin, Amazon, strokka, ivf- life, Genshing Impact, Bvulgari y Havas, MCDonald\u00b4s, Chedraui, Rappi, Fravega, MasterCard, Diffupar, Pramount +, Puig, DirecTV, Unilever, Turismo Tucum\u00e1n, Grupo Petersen, Playstaition, Dyson, Indrive, Remax, Samsung, Sandander, NBC, Turismo C\u00f3rdoba, Telef\u00f3nica, Apex Brasil, Caia Media, A &amp;E Networks Latin America, Air Europa, Turismo Marruecos, Remy Martin, Embratur, Globalia, Pedidos Ya, DoradoBet, Sonda, Uralkali Traiding SIA, A&amp;E, Mango, Chanel, Albizu University, Ta-Da, Siempre en Casa, Turismo de Mosc\u00fa, Eucofel, Sony, Microsoft, Swatch, Cartier, Newsan, Coty, City Time, Tommy Hilfiger, Natura, Amazon, Pandora, Minist\u00e9rio do Turismo, Secom PR, Chopard, General Mills, FGV, Turismo de Madeira, Ailimpo, Wowshop, Clinica del Country, Genshim Impact, Euroitalia, Bankaya, Ganador, Grifols, Wabi, Incalpaca, Recuerdo Mezcal, Chilevisi\u00f3n, Fiwind, TRII, GELSA, Cines Multiplex, Bitget, Interborders, IVF.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-17038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt"],"acf":[],"lang":"pt","translations":{"pt":17038,"en":17030,"es":17021},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/17038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=17038"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/17038\/revisions"}],"predecessor-version":[{"id":22983,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/17038\/revisions\/22983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/21202"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=17038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=17038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=17038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}