{"id":17007,"date":"2023-09-14T10:15:39","date_gmt":"2023-09-14T13:15:39","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=17007"},"modified":"2023-11-10T13:34:50","modified_gmt":"2023-11-10T16:34:50","slug":"impressive-peruvian-locations-in-transformers-rise-of-the-beasts-serve-as-the-ideal-framework-for-promperus-major-inbound-tourism-campaign","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/en\/impressive-peruvian-locations-in-transformers-rise-of-the-beasts-serve-as-the-ideal-framework-for-promperus-major-inbound-tourism-campaign\/","title":{"rendered":"Impressive Peruvian locations in \u201cTransformers: Rise of the Beasts\u201d serve as the ideal framework for PromPeru\u2019s major inbound tourism campaign"},"content":{"rendered":"<style>.elementor-17007 .elementor-element.elementor-element-75536d5{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-17007 .elementor-element.elementor-element-75536d5:not(.elementor-motion-effects-element-type-background), .elementor-17007 .elementor-element.elementor-element-75536d5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-17007 .elementor-element.elementor-element-efaaa8a{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-17007 .elementor-element.elementor-element-82fbead{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17007\" class=\"elementor elementor-17007\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75536d5 e-con-full e-flex e-con e-parent\" data-id=\"75536d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-efaaa8a e-con-full e-flex e-con e-child\" data-id=\"efaaa8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48935ba elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"48935ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Go Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-531335e e-con-full e-flex e-con e-child\" data-id=\"531335e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba56a54 elementor-widget elementor-widget-jkit_post_title\" data-id=\"ba56a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d94c96dd8a8\" ><h2 class=\"post-title style-color \">Impressive Peruvian locations in \u201cTransformers: Rise of the Beasts\u201d serve as the ideal framework for PromPeru\u2019s major inbound tourism campaign<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82fbead e-con-full e-flex e-con e-child\" data-id=\"82fbead\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4d2a35 e-flex e-con-boxed e-con e-parent\" data-id=\"f4d2a35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f03a18 elementor-widget elementor-widget-image\" data-id=\"7f03a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/locaciones-peruanas.jpg\" class=\"attachment-full size-full wp-image-16999\" alt=\"Impresionantes locaciones peruanas en \u00abTransformers: El Despertar de las Bestias\u00bb, son el marco ideal de la gran campa\u00f1a de turismo receptivo de Promper\u00fa\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/locaciones-peruanas.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/locaciones-peruanas-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/locaciones-peruanas-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/locaciones-peruanas-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5fc87a elementor-widget elementor-widget-text-editor\" data-id=\"c5fc87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The world premiere of the movie \u201cTransformers: Rise of the Beasts,\u201d filmed in the stunning Peruvian locations of Cusco and Tarapoto, has become the centerpiece of an ambitious inbound tourism campaign undertaken by PromPeru in prominent capitals around the world. The government agency responsible for promoting Peru\u2019s image, tourist destinations, and export products has decided to capitalize on the impact of this cinematic production and estimates that it could generate an increase of up to 50% in foreign visitor arrivals to the country.<\/p><p>Tourism promotion is once again on the rise, and PromPeru has invested in or focused on the massiveness and coverage of Out-of-Home (OOH) advertising in collaboration with Latcom, a renowned company specializing in outdoor advertising. As part of their strategy, they have targeted major cities that attract millions of travelers, such as the iconic Times Square in New York City, xxx in Los Angeles, and xxx in Mexico City, where the \u201cPromPeru Transformers\u201d campaign can be enjoyed during the movie premiere. The OOH campaign has been deployed through large digital billboards on the streets (in New York and Mexico) and screens in premium cinemas across all markets, connecting the release of this mega-production with the beautiful and unique landscapes offered by Peru\u2019s diverse and magnificent geography.<\/p><p>The campaign\u2019s theme is perfect for capturing attention towards the spectacular billboards, which aim to consolidate and increase inbound tourism through innovative strategies that promote Peruvian tourist destinations. PromPeru plays a fundamental role in the economic recovery and the dissemination of the cultural and natural wealth that make Peru a privileged destination in the world, thanks to its beauty, gastronomy, and diversity of landscapes, climates, and cultures.<\/p><p>In this way, PromPeru reaffirms its leadership in export promotion and the projection of the country\u2019s image as a tourist destination, with the coordinated participation of all stakeholders involved, thereby contributing to the competitive internationalization of businesses. For Latcom, it is a beautiful challenge to bring this campaign to life, surprising pedestrians in iconic cities and providing visibility to a country like Peru, which has so much to offer in terms of tourism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":16999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[629],"tags":[],"class_list":["post-17007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"lang":"en","translations":{"en":17007,"es":16997,"pt":17013},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/17007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=17007"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/17007\/revisions"}],"predecessor-version":[{"id":22995,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/17007\/revisions\/22995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/16999"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=17007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=17007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=17007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}