{"id":16991,"date":"2023-09-14T10:08:21","date_gmt":"2023-09-14T13:08:21","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16991"},"modified":"2023-11-10T13:35:00","modified_gmt":"2023-11-10T16:35:00","slug":"londres-e-nova-york-recebem-a-colombia-como-um-destino-turistico-para-promover","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/londres-e-nova-york-recebem-a-colombia-como-um-destino-turistico-para-promover\/","title":{"rendered":"Londres e Nova York recebem a Col\u00f4mbia como um destino tur\u00edstico para promover"},"content":{"rendered":"<style>.elementor-16991 .elementor-element.elementor-element-038f12b{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-16991 .elementor-element.elementor-element-038f12b:not(.elementor-motion-effects-element-type-background), .elementor-16991 .elementor-element.elementor-element-038f12b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-16991 .elementor-element.elementor-element-2642f98{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-16991 .elementor-element.elementor-element-5cdb044{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16991\" class=\"elementor elementor-16991\">\n\t\t\t\t<div class=\"elementor-element elementor-element-038f12b e-con-full e-flex e-con e-parent\" data-id=\"038f12b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2642f98 e-con-full e-flex e-con e-child\" data-id=\"2642f98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d9228 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"61d9228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Retornar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-550dde2 e-con-full e-flex e-con e-child\" data-id=\"550dde2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd0d43 elementor-widget elementor-widget-jkit_post_title\" data-id=\"2cd0d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e2f3d622be5\" ><h2 class=\"post-title style-color \">Londres e Nova York recebem a Col\u00f4mbia como um destino tur\u00edstico para promover<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cdb044 e-con-full e-flex e-con e-child\" data-id=\"5cdb044\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8826931 e-flex e-con-boxed e-con e-parent\" data-id=\"8826931\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74d71bf elementor-widget elementor-widget-image\" data-id=\"74d71bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/londres-y-nueva-york-reciben-a-colombia.jpg\" class=\"attachment-full size-full wp-image-16979\" alt=\"Londres y Nueva York reciben a Colombia como destino tur\u00edstico a promocionar\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/londres-y-nueva-york-reciben-a-colombia.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/londres-y-nueva-york-reciben-a-colombia-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/londres-y-nueva-york-reciben-a-colombia-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/londres-y-nueva-york-reciben-a-colombia-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9930c5c elementor-widget elementor-widget-text-editor\" data-id=\"9930c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reativar o turismo e promover o encanto da Col\u00f4mbia \u00e9 um dos principais objetivos do ProColombia, \u00f3rg\u00e3o governamental encarregado de promover as exporta\u00e7\u00f5es, o turismo internacional e o investimento estrangeiro. Neste \u00e2mbito, realizou uma campanha impressionante em Londres e Nova Iorque, duas cidades que acolhem 33% dos turistas de todo o mundo.<\/p><p>Em colabora\u00e7\u00e3o com a Latcom, empresa especializada em publicidade exterior (OOH), foi lan\u00e7ada a campanha \u201cFinding Encanto\u201d, cujo objetivo \u00e9 destacar as atra\u00e7\u00f5es da Col\u00f4mbia, um pa\u00eds com uma vasta geografia que oferece paisagens impressionantes, montanhas majestosas, selvas exuberantes, rica hist\u00f3ria, cultura vibrante e uma gastronomia variada.<\/p><p>Dada a diversidade de op\u00e7\u00f5es de turismo oferecidas pelo destino, foi implementada uma estrat\u00e9gia baseada em tecnologia e foram usados grandes pain\u00e9is digitais na Times Square e na Piccadilly para captar a aten\u00e7\u00e3o do p\u00fablico-alvo. A criatividade da campanha inclu\u00eda um c\u00f3digo QR que convidava a desfrutar de uma s\u00e9rie premium sem a necessidade de uma assinatura, que mostrava as diferentes regi\u00f5es da Col\u00f4mbia.<\/p><p>Essa s\u00e9rie de 6 epis\u00f3dios n\u00e3o s\u00f3 destaca as diferentes geografias da Col\u00f4mbia, mas tamb\u00e9m sua variedade gastron\u00f4mica, cultura, arte, m\u00fasica, misticismo e a cordialidade de seu povo. A escolha estrat\u00e9gica desses dois locais com alto tr\u00e1fego de pedestres e ve\u00edculos tornou poss\u00edvel atingir o p\u00fablico-alvo, alcan\u00e7ando mais de 356.000 visualiza\u00e7\u00f5es da s\u00e9rie \u201cFinding Encanto\u201d.<\/p><p>Cada um dos 6 cap\u00edtulos se concentra em uma das 6 regi\u00f5es da Col\u00f4mbia, um pa\u00eds que o convida a mergulhar em uma dan\u00e7a de culturas, sabores, m\u00fasica e hist\u00f3ria. A s\u00e9rie na web apresenta 6 viajantes com 6 miss\u00f5es pessoais que percorrem a Col\u00f4mbia de ponta a ponta, acompanhando o espectador na descoberta do verdadeiro encanto de nosso pa\u00eds.<\/p><p>A resposta \u00e9 encontrada ao explorar a tradi\u00e7\u00e3o musical do Gran Caribe Colombiano, os sabores ancestrais do Pac\u00edfico Colombiano, a incr\u00edvel natureza da Amaz\u00f4nia-Orinoqu\u00eda Colombiana, os enclaves art\u00edsticos dos Andes Ocidentais Colombianos, os infinitos caminhos a descobrir nos Andes Orientais Colombianos e o misticismo que envolve o Maci\u00e7o Colombiano.<\/p><p>Essas 6 hist\u00f3rias revelam v\u00e1rios destinos exclusivos para visitar na Col\u00f4mbia. Atrav\u00e9s dos olhos de um fot\u00f3grafo, do tempero requintado de um chef, da arte de um muralista excepcional, dos ritmos de um DJ renomado, do esp\u00edrito de uma esportista dedicada e da pena de um escritor talentoso, voc\u00ea \u00e9 convidado a descobrir as in\u00fameras facetas e maravilhas que o vasto territ\u00f3rio colombiano tem a oferecer. Cada cap\u00edtulo oferece aventuras emocionantes em cada um dos 6 destinos explorados ao longo da s\u00e9rie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":16979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-16991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt"],"acf":[],"lang":"pt","translations":{"pt":16991,"en":16986,"es":16977},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16991"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16991\/revisions"}],"predecessor-version":[{"id":23001,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16991\/revisions\/23001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/16979"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}