{"id":16977,"date":"2023-09-14T10:03:26","date_gmt":"2023-09-14T13:03:26","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16977"},"modified":"2023-11-10T13:35:11","modified_gmt":"2023-11-10T16:35:11","slug":"londres-y-nueva-york-reciben-a-colombia-como-destino-turistico-a-promocionar","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/londres-y-nueva-york-reciben-a-colombia-como-destino-turistico-a-promocionar\/","title":{"rendered":"Londres y Nueva York reciben a Colombia como destino tur\u00edstico a promocionar"},"content":{"rendered":"<style>.elementor-16977 .elementor-element.elementor-element-038f12b{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-16977 .elementor-element.elementor-element-038f12b:not(.elementor-motion-effects-element-type-background), .elementor-16977 .elementor-element.elementor-element-038f12b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-16977 .elementor-element.elementor-element-2642f98{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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En este marco ha llevado a cabo una impresionante campa\u00f1a en Londres y Nueva York, dos ciudades que acogen al 33% del total de los turistas a nivel mundial.<\/p><p>En colaboraci\u00f3n con Latcom, empresa especializada en publicidad exterior (OOH), se lanzaron la campa\u00f1a \u00abFinding Encanto\u00bb, cuyo objetivo es destacar los atractivos de Colombia, un pa\u00eds con una amplia geograf\u00eda que ofrece paisajes impresionantes, monta\u00f1as majestuosas, selvas exuberantes, rica historia, cultura vibrante y una gastronom\u00eda variada.<\/p><p>Dada la diversidad de opciones tur\u00edsticas que ofrece el destino, se implement\u00f3 una estrategia basada en la tecnolog\u00eda y se utilizaron grandes paneles digitales en Times Square y Piccadilly para captar la atenci\u00f3n del p\u00fablico objetivo. La creatividad de la campa\u00f1a incluy\u00f3 un c\u00f3digo QR que invitaba a disfrutar de una serie premium sin necesidad de suscripci\u00f3n, la cual muestra las diferentes regiones de Colombia.<\/p><p>Esta serie de 6 episodios no solo resalta las distintas geograf\u00edas de Colombia, sino tambi\u00e9n su variedad gastron\u00f3mica, cultura, arte, m\u00fasica, misticismo y la calidez de su gente. La elecci\u00f3n estrat\u00e9gica de estos dos lugares de alto tr\u00e1fico peatonal y vehicular permiti\u00f3 llegar a la audiencia objetivo, logrando m\u00e1s de 356,000 visualizaciones de la serie \u00abFinding Encanto\u00bb.<\/p><p>Cada uno de los 6 cap\u00edtulos se centra en una de las 6 regiones de Colombia, un pa\u00eds que invita a sumergirse en un baile de culturas, sabores, m\u00fasica e historia. La serie web presenta a 6 viajeros con 6 misiones personales que recorren Colombia de punta a punta, acompa\u00f1ando al espectador en el descubrimiento del verdadero encanto de nuestro pa\u00eds.<\/p><p>La respuesta se encuentra al explorar la tradici\u00f3n musical del Gran Caribe Colombiano, los sabores ancestrales del Pac\u00edfico Colombiano, la incre\u00edble naturaleza de la Amazon\u00eda-Orinoqu\u00eda Colombiana, los enclaves art\u00edsticos de los Andes Occidentales Colombianos, los infinitos caminos por descubrir en los Andes Orientales Colombianos y el misticismo que envuelve el Macizo Colombiano.<\/p><p>Estas 6 historias revelan numerosos destinos \u00fanicos para visitar en Colombia. A trav\u00e9s de la mirada de un fot\u00f3grafo, la exquisita saz\u00f3n de una chef, el arte de una muralista destacada, los ritmos de un reconocido DJ, el esp\u00edritu de una deportista entregada y la pluma de un escritor talentoso, se invita a descubrir las miles de facetas y maravillas que el amplio territorio colombiano tiene para ofrecer. Cada cap\u00edtulo ofrece emocionantes aventuras en cada uno de los 6 destinos que se exploran a lo largo de la serie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":16979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-16977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":16977,"en":16986,"pt":16991},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16977"}],"version-history":[{"count":11,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16977\/revisions"}],"predecessor-version":[{"id":23007,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16977\/revisions\/23007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/16979"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}