{"id":16951,"date":"2023-09-14T09:40:00","date_gmt":"2023-09-14T12:40:00","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16951"},"modified":"2023-11-10T13:35:31","modified_gmt":"2023-11-10T16:35:31","slug":"martin-roll-presidiu-uma-sessao-privada-para-um-grupo-seleto-de-cmos","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/martin-roll-presidiu-uma-sessao-privada-para-um-grupo-seleto-de-cmos\/","title":{"rendered":"Martin Roll presidiu uma sess\u00e3o privada para um grupo seleto de CMO\u2019S"},"content":{"rendered":"<style>.elementor-16951 .elementor-element.elementor-element-e2910e0{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-16951 .elementor-element.elementor-element-e2910e0:not(.elementor-motion-effects-element-type-background), .elementor-16951 .elementor-element.elementor-element-e2910e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-16951 .elementor-element.elementor-element-3309f11{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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Durante o encontro, Roll falou sobre os principais desafios dos CMOs em n\u00edvel global e respondeu, aconselhou e debateu junto aos presentes sobre como gerenciar marcas globais s\u00f3lidas e como construir a lideran\u00e7a de empresas de alto rendimento orientadas para o marketing.<\/p><p>Do encontro com Roll participaram Valent\u00edn Bueno, CEO da Latcom; Alejandro Ahuad, CEO da Petco M\u00e9xico e Latam; Etienne-Charles Nobert, country manager da Ubisoft M\u00e9xico; Gustavo Quiroga, presidente da Quiroga M\u00eddia; Fernando Silva, CEO da Brainlabs Latam; Mariano Serkin, cofundador da Ilha; Carlos Mar\u00edn Tamariz, global marketing diretor da Sanki; Ana Paulina Vel\u00e1zquez, marketing &amp; public relations Deputy diretor da Mitsubishi Motors; e Marco Z\u00fa\u00f1iga, gerente geral da Latcom M\u00e9xico e Am\u00e9rica Central.<\/p><p>\u201cFoi muito enriquecedor este quase mano a mano com Martin Roll, cuja consultora tem base em Singapura, com grande experi\u00eancia no mercado asi\u00e1tico. Muito produtiva a sua proposta sobre o que as marcas latino-americanas podem aprender com as experi\u00eancias das marcas asi\u00e1ticas. A \u00c1sia \u00e9 de longe a maior amea\u00e7a comercial e de neg\u00f3cios para a Am\u00e9rica Latina e o Ocidente e j\u00e1 n\u00e3o por seus custos, mas por sua educa\u00e7\u00e3o e capacidade laboral. No Ocidente, discutimos cada dia hor\u00e1rios de trabalho mais curtos quando na \u00c1sia os regimes s\u00e3o de 12 x 6, de 9 a 9 seis dias por semana. Na \u00c1sia, o desenvolvimento da tecnologia \u00e9 impressionante e isso mant\u00e9m-nos na vanguarda do mundo. S\u00f3 na China h\u00e1 mais de 150 mil quil\u00f4metros de estradas e trens el\u00e9tricos de alta velocidade, 15 mil quil\u00f4metros a mais do que em todo o Ocidente. Ele argumentou que, felizmente, as pessoas no Ocidente n\u00e3o compram tecnologia, mas sim marcas, marcas que representam algo e desenvolveu um conceito muito interessante: as marcas est\u00e3o salvando o Ocidente, porque a maior custo e pior tecnologia subsistem pelo que representam\u201d, destacou Valentin Bueno, CEO da Latcom<\/p><p>Em sua avalia\u00e7\u00e3o do encontro, Bueno acrescentou: \u201cSobre \u00e0 Intelig\u00eancia Artificial, evidentemente esta \u00e9 uma grande mudan\u00e7a na humanidade, embora observe que ela \u00e9 muito superdimensionada e acrescentou que est\u00e1 acontecendo algo similar que ao ocorrido com o Metaverso. Um enorme aparato de comunica\u00e7\u00e3o para o posicionamento de um produto inovador. Ao referir-se aos meios, salientou que considera que a estrutura dos meios como os conhecemos mudou, que a distribui\u00e7\u00e3o de conte\u00fados \u00e9 Multiverso ou transversal a todos os meios de comunica\u00e7\u00e3o, e que as mensagens devem ser distribu\u00eddas de maneira que cruzem todos os meios, sem distin\u00e7\u00e3o de sistemas\u201d.<\/p><p>Martin Roll \u00e9 um experiente estrategista de neg\u00f3cios globais, consultor s\u00eanior e facilitador para empresas da Fortune 500, empresas asi\u00e1ticas e empresas familiares. Assessora aos clientes sobre como construir e gerenciar marcas globais s\u00f3lidas, bem como a lideran\u00e7a de empresas de alto rendimento orientadas ao marketing. \u00c9 CEO da Mart\u00edn Roll Company com mais de 25 anos de experi\u00eancia em assessoria em conselhos de administra\u00e7\u00e3o e executivos. \u00c9 assessor de v\u00e1rios conselhos de administra\u00e7\u00e3o globais e fam\u00edlias empresariais de destaque, e mentor dos l\u00edderes da pr\u00f3xima gera\u00e7\u00e3o em fam\u00edlias empresariais, novas empresas e empresas de alto crescimento.<\/p><p>O CMO Summit M\u00e9xico teve sua sess\u00e3o principal nesta ter\u00e7a-feira 30, na qual o consultor dinamarqu\u00eas Martin Roll foi o principal speaker, tamb\u00e9m foi exibido um v\u00eddeo inspirador exclusivo do CMO global de Mastercard Raja Rajamannar, incluiu a apresenta\u00e7\u00e3o do CMO do Mercado Livre Sean Summers, dois pain\u00e9is de debate um com os marketers mais efetivos do M\u00e9xico e outro sobre novos formatos publicit\u00e1rios e a entrega dos Pr\u00eamios Marketers M\u00e9xico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-16951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt"],"acf":[],"lang":"pt","translations":{"pt":16951,"en":16946,"es":16936},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16951"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16951\/revisions"}],"predecessor-version":[{"id":23019,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16951\/revisions\/23019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/21194"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}