{"id":16888,"date":"2023-09-13T16:45:06","date_gmt":"2023-09-13T19:45:06","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16888"},"modified":"2023-11-10T13:37:04","modified_gmt":"2023-11-10T16:37:04","slug":"a-latcom-atingiu-tres-vezes-a-populacao-mundial-com-suas-campanhas-mais-de-26-bilhoes-de-ots-em-2022-o-equivalente-a-mais-de-3-impactos-para-cada-habitante-do-planeta","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/a-latcom-atingiu-tres-vezes-a-populacao-mundial-com-suas-campanhas-mais-de-26-bilhoes-de-ots-em-2022-o-equivalente-a-mais-de-3-impactos-para-cada-habitante-do-planeta\/","title":{"rendered":"A latcom atingiu tr\u00eas vezes a popula\u00e7\u00e3o mundial com suas campanhas: mais de 26 bilh\u00f5es de ots em 2022, o equivalente a mais de 3 impactos para cada habitante do planeta."},"content":{"rendered":"<style>.elementor-16888 .elementor-element.elementor-element-bfa21ea{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-16888 .elementor-element.elementor-element-3f3b800{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16888\" class=\"elementor elementor-16888\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa21ea e-con-full e-flex e-con e-parent\" data-id=\"bfa21ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d87323b e-con-full e-flex e-con e-child\" data-id=\"d87323b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-967a01e elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"967a01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Retornar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-971909b e-con-full e-flex e-con e-child\" data-id=\"971909b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae041b5 elementor-widget elementor-widget-jkit_post_title\" data-id=\"ae041b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e2324e319e6\" ><h2 class=\"post-title style-color \">A latcom atingiu tr\u00eas vezes a popula\u00e7\u00e3o mundial com suas campanhas: mais de 26 bilh\u00f5es de ots em 2022, o equivalente a mais de 3 impactos para cada habitante do planeta.<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f3b800 e-con-full e-flex e-con e-child\" data-id=\"3f3b800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23433ed e-flex e-con-boxed e-con e-parent\" data-id=\"23433ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02a5d9b elementor-widget elementor-widget-image\" data-id=\"02a5d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial.jpg\" class=\"attachment-full size-full wp-image-16876\" alt=\"Latcom alcanz\u00f3 tres veces la poblaci\u00f3n mundial con sus campa\u00f1as: m\u00e1s de 26.000 millones de ots en 2022, el equivalente a m\u00e1s de 3 impactos por cada habitante del planeta\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027eafa elementor-widget elementor-widget-text-editor\" data-id=\"027eafa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Com 824 campanhas em 34 pa\u00edses, e no \u00e2mbito de sua consolida\u00e7\u00e3o a n\u00edvel internacional e do fortalecimento de sua carteira de clientes.<\/p><p>Latcom, uma empresa global especializada em OOH, DOOH e Program\u00e1tica, fechou e avaliou os resultados de seu exerc\u00edcio 2022: 827 campanhas desenvolvidas em 34 pa\u00edses, em 189 cidades e utilizando 1.434 milh\u00f5es de meios de comunica\u00e7\u00e3o utilizados. Tendo exibido 2.967 spots digitais e 26,678 bilh\u00f5es de consumidores potenciais atingidos, tr\u00eas vezes a popula\u00e7\u00e3o mundial. Com 5,2 trilh\u00f5es em atividade comercial Global na soma das a\u00e7\u00f5es de seus anunciantes e das campanhas realizadas.<\/p><p>Estes excelentes resultados s\u00e3o obtidos no \u00e2mbito da sua consolida\u00e7\u00e3o internacional, com novas opera\u00e7\u00f5es nos EUA, no Reino Unido e na Alemanha, e junto da sua nova e poderosa plataforma Latcom Media Services, de caracter\u00edsticas \u00fanicas na ind\u00fastria publicit\u00e1ria, que permite otimizar e gerenciar com sucesso todos os tipos de campanhas OOH e DOOH.<\/p><p>As OTS (sigla que vem do ingl\u00eas \u201cOpportunity to see\u201d \u2013 Oportunidade de ver) representam a probabilidade de que uma pessoa, que faz parte do p\u00fablico-alvo de uma campanha, a veja pelo menos uma vez. O principal objetivo dos instrumentos de medi\u00e7\u00e3o para campanhas publicit\u00e1rias OOH e DOOH \u00e9 poder avaliar o seu funcionamento, saber como foi o seu desempenho, se cumpriram os seus objetivos e, claro, tamb\u00e9m poder otimizar futuras campanhas.<\/p><p>\u201cFechamos um excelente 2022 de crescimento e consolida\u00e7\u00e3o global, sempre apostando no talento, qualidade, inova\u00e7\u00e3o, criatividade e a incorpora\u00e7\u00e3o de novas tecnologias que nos permitem otimizar nosso trabalho para proporcionar um melhor servi\u00e7o. As mais de 800 campanhas de nossos clientes em 34 pa\u00edses obtiveram exatamente 26.780.209.194 OTS, um dado que fala da pot\u00eancia das ferramentas com as quais trabalhamos e da qualidade das campanhas que realizamos\u201d, comenta Valent\u00edn Bueno, CEO da Latcom.<\/p><p>Al\u00e9m disso, durante todo 2022 Latcom incorporou clientes de tamanho como Energizer, tv5monde, Duolingo, Vulk, Riot Games, Samsung, Sony Pictures Entertainment, Bitget, Gelsa, Cines Multiplex, Dior, FGV, ChileVision, Trii, Remy Martin, Amazon, strokka, ivf- life, Genshing Impact, Bvulgari, entre outros.<\/p><p>Que se juntaram a grandes clientes com os quais j\u00e1 vinha trabalhando Mcdonald s, Chedraui, Rappi, Fr\u00e1vega, MasterCard, Diffupar, Paramount +, Puig, DirecTV, Unilever, Turismo Tucum\u00e1n, Grupo Petersen, Playstation, Dyson, Indrive, Remax, Samsung, Santander, NBC, Turismo C\u00f3rdoba, Telefonica, Apex Brasil, Caia Media, A&amp;E Networks Latin America, Air Europa, Turismo Marrocos, Remy Martin, Embratur, Globalia, Encomendas Ya, DoradoBet, Sonda, Uralkali Trading SIA, A&amp;E, Mango, Chanel, Albizu University, Ta-Da, Sempre em Casa, Turismo de Moscou, Eucofel, Sony, Microsoft, Swatch, Cartier, Newsan, Coty, City Time, Tommy Hilfiger, Natura, Amazon, Pandora, Minist\u00e9rio do Turismo, Secom PR, Chopard, General Mills, FGV, Turismo da Madeira, Ailimpo, Wowshop, Clinica del Country, Genshim Impact, Euroitalia, Bankaya, Ganador, Grifols, Wabi, Incalpaca, Recuerdo Mezcal, Chilevisi\u00f3n, Fiwind, TRII, GELSA, Cines Multiplex, Bitget, Interborders, IVF.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-16888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt"],"acf":[],"lang":"pt","translations":{"pt":16888,"en":16883,"es":16874},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16888"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16888\/revisions"}],"predecessor-version":[{"id":23046,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16888\/revisions\/23046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/21179"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}