{"id":16883,"date":"2023-09-13T16:43:07","date_gmt":"2023-09-13T19:43:07","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16883"},"modified":"2023-11-10T13:37:11","modified_gmt":"2023-11-10T16:37:11","slug":"latcom-reaches-three-times-the-world-population-with-its-campaigns-over-26-billion-ots-in-2022-equivalent-to-more-than-3-impressions-per-person-on-the-planet","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/en\/latcom-reaches-three-times-the-world-population-with-its-campaigns-over-26-billion-ots-in-2022-equivalent-to-more-than-3-impressions-per-person-on-the-planet\/","title":{"rendered":"Latcom reaches three times the world population with its campaigns: over 26 billion ots in 2022, equivalent to more than 3 impressions per person on the planet"},"content":{"rendered":"<style>.elementor-16883 .elementor-element.elementor-element-bfa21ea{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-16883 .elementor-element.elementor-element-bfa21ea:not(.elementor-motion-effects-element-type-background), .elementor-16883 .elementor-element.elementor-element-bfa21ea > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-16883 .elementor-element.elementor-element-d87323b{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-16883 .elementor-element.elementor-element-3f3b800{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16883\" class=\"elementor elementor-16883\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa21ea e-con-full e-flex e-con e-parent\" data-id=\"bfa21ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d87323b e-con-full e-flex e-con e-child\" data-id=\"d87323b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-967a01e elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"967a01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Go Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-971909b e-con-full e-flex e-con e-child\" data-id=\"971909b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae041b5 elementor-widget elementor-widget-jkit_post_title\" data-id=\"ae041b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d7242e337d8\" ><h2 class=\"post-title style-color \">Latcom reaches three times the world population with its campaigns: over 26 billion ots in 2022, equivalent to more than 3 impressions per person on the planet<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f3b800 e-con-full e-flex e-con e-child\" data-id=\"3f3b800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23433ed e-flex e-con-boxed e-con e-parent\" data-id=\"23433ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02a5d9b elementor-widget elementor-widget-image\" data-id=\"02a5d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial.jpg\" class=\"attachment-full size-full wp-image-16876\" alt=\"Latcom alcanz\u00f3 tres veces la poblaci\u00f3n mundial con sus campa\u00f1as: m\u00e1s de 26.000 millones de ots en 2022, el equivalente a m\u00e1s de 3 impactos por cada habitante del planeta\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027eafa elementor-widget elementor-widget-text-editor\" data-id=\"027eafa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With 824 campaigns in 34 countries and as part of its international consolidation and the strengthening of its client portfolio.<\/p><p>USA, March 27, 2023 \u2013 Latcom\/Worldcom, a global company specializing in OOH, DOOH and Programmatic advertising, has concluded and evaluated the results of its 2022 campaign exercise: 827 campaigns developed in 34 countries, across 189 cities, using 1.434 billion media supports. The campaigns exhibited 2,967 digital spots and reached 26.678 billion potential consumers, three times the world\u2019s population. The sum of their advertisers\u2019 actions and executed campaigns amounted to 5.2 trillion in global commercial activity.<\/p><p>These excellent results were achieved within the framework of their international consolidation, with new operations in the United States, United Kingdom, and Germany, and hand in hand with their new and powerful platform, Latcom Media Services. The platform has unique characteristics in the advertising industry, allowing for the successful optimization and management of all types of OOH and DOOH campaigns.<\/p><p>OTS (Opportunity to See) represents the probability that a person who is part of the target audience of a campaign will actually see it at least once. The main purpose of measuring tools for OOH and DOOH advertising campaigns is to assess their performance, measure how they performed, if they met their objectives, and of course, optimize future campaigns.<\/p><p>\u201cWe closed an excellent 2022 of global growth and consolidation, always betting on talent, quality, innovation, creativity, and the incorporation of new technologies that allow us to optimize our work to provide better service. The more than 800 campaigns of our clients in 34 countries achieved exactly 26,780,209,194 OTS, a figure that speaks to the power of the tools we work with and the quality of the campaigns we carry out,\u201d commented Valent\u00edn Bueno, CEO of Latcom.<\/p><p>In addition, throughout 2022, Latcom has incorporated clients of the caliber of Energizer, tv5monde, Duolingo, Vulk, Riot Games, Samsung, Sony Pictures Entertainment, Bitget, Gelsa, Cine Multiplex, Dior, FGV, ChileVision, Trii, Remy Martin, Amazon, strokka, ivf-life, Genshing Impact, Bvulgari, among others.<\/p><p>These clients have been added to the big clients with which Latcom was already working, such as McDonald\u2019s, Chedraui, Rappi, Fr\u00e1vega, MasterCard, Diffupar, Paramount +, Puig, DirecTV, Unilever, Turismo Tucum\u00e1n, Grupo Petersen, Playstation, Dyson, Indrive, Remax, Samsung, Santander, NBC, Turismo C\u00f3rdoba, Telef\u00f3nica, Apex Brasil, Caia Media, A&amp;E Networks Latin America, Air Europa, Turismo Marruecos, Remy Martin, Embratur, Globalia, Pedidos Ya, DoradoBet, Sonda, Uralkali Trading SIA, A&amp;E, Mango, Chanel, Albizu University, Ta-Da, Siempre en Casa, Turismo de Mosc\u00fa, Eucofel, Sony, Microsoft, Swatch, Cartier, Newsan, Coty, City Time, Tommy Hilfiger, Natura, Amazon, Pandora, Minist\u00e9rio do Turismo, Secom PR, Chopard, General Mills, FGV, Turismo de Madeira, Ailimpo, Wowshop, Clinica del Country, Genshim Impact, Euroitalia, Bankaya, Ganador, Grifols, Wabi, Incalpaca, Recuerdo Mezcal, Chilevisi\u00f3n, Fiwind, TRII, GELSA, Cines Multiplex, Bitget, Interborders, IVF.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[629],"tags":[],"class_list":["post-16883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"lang":"en","translations":{"en":16883,"es":16874,"pt":16888},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16883"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16883\/revisions"}],"predecessor-version":[{"id":23049,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16883\/revisions\/23049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/21180"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}