{"id":16874,"date":"2023-09-13T16:29:15","date_gmt":"2023-09-13T19:29:15","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16874"},"modified":"2023-11-10T13:37:25","modified_gmt":"2023-11-10T16:37:25","slug":"latcom-alcanzo-tres-veces-la-poblacion-mundial-con-sus-campanas-mas-de-26-000-millones-de-ots-en-2022-el-equivalente-a-mas-de-3-impactos-por-cada-habitante-del-planeta","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/latcom-alcanzo-tres-veces-la-poblacion-mundial-con-sus-campanas-mas-de-26-000-millones-de-ots-en-2022-el-equivalente-a-mas-de-3-impactos-por-cada-habitante-del-planeta\/","title":{"rendered":"Latcom alcanz\u00f3 tres veces la poblaci\u00f3n mundial con sus campa\u00f1as: m\u00e1s de 26.000 millones de ots en 2022, el equivalente a m\u00e1s de 3 impactos por cada habitante del planeta"},"content":{"rendered":"<style>.elementor-16874 .elementor-element.elementor-element-bfa21ea{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-16874 .elementor-element.elementor-element-3f3b800{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16874\" class=\"elementor elementor-16874\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa21ea e-con-full e-flex e-con e-parent\" data-id=\"bfa21ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d87323b e-con-full e-flex e-con e-child\" data-id=\"d87323b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-967a01e elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"967a01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-971909b e-con-full e-flex e-con e-child\" data-id=\"971909b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae041b5 elementor-widget elementor-widget-jkit_post_title\" data-id=\"ae041b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e410ffe31a2\" ><h2 class=\"post-title style-color \">Latcom alcanz\u00f3 tres veces la poblaci\u00f3n mundial con sus campa\u00f1as: m\u00e1s de 26.000 millones de ots en 2022, el equivalente a m\u00e1s de 3 impactos por cada habitante del planeta<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f3b800 e-con-full e-flex e-con e-child\" data-id=\"3f3b800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23433ed e-flex e-con-boxed e-con e-parent\" data-id=\"23433ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02a5d9b elementor-widget elementor-widget-image\" data-id=\"02a5d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial.jpg\" class=\"attachment-full size-full wp-image-16876\" alt=\"Latcom alcanz\u00f3 tres veces la poblaci\u00f3n mundial con sus campa\u00f1as: m\u00e1s de 26.000 millones de ots en 2022, el equivalente a m\u00e1s de 3 impactos por cada habitante del planeta\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-alcanzo-3-veces-la-poblacion-mundial-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027eafa elementor-widget elementor-widget-text-editor\" data-id=\"027eafa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con 824 campa\u00f1as en 34 pa\u00edses, y en el marco de su consolidaci\u00f3n a nivel internacional y el robustecimiento de su cartera de clientes<\/p><p>Latcom, empresa global especializada en OOH, DOOH y Programmatic, cerr\u00f3 y evalu\u00f3 los resultados de su ejercicio 2022: 827 campa\u00f1as desarrolladas en 34 pa\u00edses, en 189 ciudades y utilizando 1,434 Millones de soportes utilizados. Habiendo exhibido 2.967 spots digitales y 26.678 mil millones de potenciales consumidores alcanzados, tres veces la poblaci\u00f3n mundial. Con 5,2 billones en actividad comercial Global en la sumatoria de las acciones de sus anunciantes y las campa\u00f1as ejecutadas.<\/p><p>Estos excelentes resultados se dan en el marco de su consolidaci\u00f3n internacional, con nuevas operaciones en EE UU, Reino Unido y Alemania, y de la mano de su nueva y potente plataforma Latcom Media Services, de caracter\u00edsticas \u00fanicas en la industria publicitaria, que permite optimizar y gestionar exitosamente todo tipo de campa\u00f1as OOH y DOOH.<\/p><p>Las OTS, (sigla que viene del ingl\u00e9s \u201cOpportunity to see\u201d \u2013 Oportunidad de ver) representan la probabilidad de que una persona, que forma parte del p\u00fablico objetivo de una campa\u00f1a, efectivamente la vea al menos una vez. El fin principal de los instrumentos de medici\u00f3n de las campa\u00f1as publicitarias de OOH y DOOH es poder valorar su funcionamiento, para saber c\u00f3mo fue su performance, si cumpli\u00f3 con sus objetivos y desde luego tambi\u00e9n poder optimizar futuras campa\u00f1as.<\/p><p>\u201cCerramos un excelente 2022 de crecimiento y consolidaci\u00f3n global, siempre apostando por el talento, la calidad, la innovaci\u00f3n, la creatividad y la incorporaci\u00f3n de nuevas tecnolog\u00edas que nos permiten optimizar nuestro trabajo para brindar un mejor servicio. Las m\u00e1s de 800 campa\u00f1as de nuestros clientes en 34 pa\u00edses lograron exactamente 26.780.209.194 OTS, un dato que habla de la potencia de las herramientas con las que trabajamos y de la calidad de las campa\u00f1as que realizamos\u201d, comenta Valent\u00edn Bueno, CEO de Latcom.<\/p><p>Adem\u00e1s, durante todo 2022 Latcom ha incorporado clientes de la talla de Energizer, tv5monde, Duolingo, Vulk, Riot Games, Samsung, Sony Pictures Entertainment, Bitget, Gelsa, Cine Multiplex, Dior, FGV, ChileVision, Trii, Remy Martin, Amazon, strokka, ivf- life, Genshing Impact, Bvulgari, entre otros.<\/p><p>Que se han sumado a grandes clientes con los que ya ven\u00eda trabajando MCDonald\u00b4s, Chedraui, Rappi, Fr\u00e1vega, MasterCard, Diffupar, Paramount +, Puig, DirecTV, Unilever, Turismo Tucum\u00e1n, Grupo Petersen, Playstation, Dyson, Indrive, Remax, Samsung, Santander, NBC, Turismo C\u00f3rdoba, Telef\u00f3nica, Apex Brasil, Caia Media, A&amp;E Networks Latin America, Air Europa, Turismo Marruecos, Remy Martin, Embratur, Globalia, Pedidos Ya, DoradoBet, Sonda, Uralkali Trading SIA, A&amp;E, Mango, Chanel, Albizu University, Ta-Da, Siempre en Casa, Turismo de Mosc\u00fa, Eucofel, Sony, Microsoft, Swatch, Cartier, Newsan, Coty, City Time, Tommy Hilfiger, Natura, Amazon, Pandora, Minist\u00e9rio do Turismo, Secom PR, Chopard, General Mills, FGV, Turismo de Madeira, Ailimpo, Wowshop, Clinica del Country, Genshim Impact, Euroitalia, Bankaya, Ganador, Grifols, Wabi, Incalpaca, Recuerdo Mezcal, Chilevisi\u00f3n, Fiwind, TRII, GELSA, Cines Multiplex, Bitget, Interborders, IVF.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[327],"tags":[],"class_list":["post-16874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"lang":"es","translations":{"es":16874,"en":16883,"pt":16888},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16874"}],"version-history":[{"count":11,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16874\/revisions"}],"predecessor-version":[{"id":23052,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16874\/revisions\/23052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/21178"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}