{"id":16702,"date":"2023-09-13T11:58:51","date_gmt":"2023-09-13T14:58:51","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16702"},"modified":"2023-11-10T13:46:09","modified_gmt":"2023-11-10T16:46:09","slug":"mcdonalds-lidera-o-ranking-de-marcas-na-mente-do-consumidor","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/mcdonalds-lidera-o-ranking-de-marcas-na-mente-do-consumidor\/","title":{"rendered":"McDonald\u2019s lidera o ranking de marcas na mente do consumidor"},"content":{"rendered":"<style>.elementor-16702 .elementor-element.elementor-element-2438a86{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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data-id=\"0ff0b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e1b87b211ac\" ><h2 class=\"post-title style-color \">McDonald\u2019s lidera o ranking de marcas na mente do consumidor<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cdbd14 e-con-full e-flex e-con e-child\" data-id=\"8cdbd14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a710f3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a710f3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8ad2d5\" data-id=\"6f8ad2d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43bc4dd elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"43bc4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69e1b87b2191d\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee0cdb0 elementor-widget elementor-widget-text-editor\" data-id=\"3ee0cdb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>Os resultados das pesquisas regionais realizadas pelo LATCOM mostram a empresa de fast food nos primeiros lugares do Top of mind em termos de visibilidade espont\u00e2nea no OOH.<\/em><\/strong><\/p><p>Por meio da metodologia de pesquisa on-line, o LATCOM coleta m\u00e9tricas de visibilidade de OOH de seus clientes e concorrentes, nas principais cidades da Am\u00e9rica Latina. Com ondas de 1.500 casos bimestrais, o McDonald\u2019s mostra sua lideran\u00e7a na visibilidade espont\u00e2nea de OOH, aparecendo no topo do Top of Mind nos mercados do Rio de Janeiro, S\u00e3o Paulo, Cidade do M\u00e9xico e CABA. Al\u00e9m de medir a recorda\u00e7\u00e3o de OOH das pe\u00e7as gr\u00e1ficas, foi poss\u00edvel detectar sua grande diferen\u00e7a em rela\u00e7\u00e3o aos principais concorrentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a3f7700 e-flex e-con-boxed e-con e-parent\" data-id=\"a3f7700\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c518ba elementor-widget elementor-widget-image\" data-id=\"7c518ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor.jpg\" class=\"attachment-large size-large wp-image-1771\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-300x144.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-768x368.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c50f02b e-flex e-con-boxed e-con e-parent\" data-id=\"c50f02b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d30f58 elementor-widget elementor-widget-text-editor\" data-id=\"6d30f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sua lideran\u00e7a pode ser vista de maneira marcante no Brasil e na Argentina. Um exemplo claro \u00e9 o \u00faltimo pa\u00eds onde nunca caiu abaixo do primeiro lugar nos meses de junho, outubro e dezembro do ano passado. Al\u00e9m disso, embora 55% dos pesquisados em Buenos Aires tenham visto as campanhas do McDonald\u2019s espontaneamente, ao mostrar o gr\u00e1fico esse percentual aumentou 78%, deixando o desempenho acima dos n\u00edveis m\u00e9dios.<\/p><p>Por outro lado, foi poss\u00edvel perceber a efic\u00e1cia de cada um dos elementos estrategicamente localizados nas vias p\u00fablicas. Isso colocou grandes formatos e mobili\u00e1rio urbano como pe\u00e7as fundamentais na estrat\u00e9gia de m\u00eddia.<\/p><p>As constantes pesquisas reafirmam o compromisso da LATCOM com a empresa como principal suporte estrat\u00e9gico na publicidade de OOH, realiza\u00e7\u00e3o de campanhas com um mix de meios indoor, outdoor, digital e de meios de transporte em todo o pa\u00eds, com foco nos atributos de qualidade, reconhecimento e diferencia\u00e7\u00e3o que identificam a cadeia de fast food em todo o mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f93e13a e-flex e-con-boxed e-con e-parent\" data-id=\"f93e13a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86842a2 elementor-widget elementor-widget-image\" data-id=\"86842a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"193\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1.jpg\" class=\"attachment-large size-large wp-image-1772\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1-300x72.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1-768x185.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-16702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt"],"acf":[],"lang":"pt","translations":{"pt":16702,"en":16452,"es":1770},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16702"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16702\/revisions"}],"predecessor-version":[{"id":23124,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16702\/revisions\/23124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/1773"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}