{"id":16452,"date":"2023-09-12T15:47:40","date_gmt":"2023-09-12T18:47:40","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16452"},"modified":"2024-07-02T13:55:45","modified_gmt":"2024-07-02T16:55:45","slug":"mcdonalds-leads-the-ranking-of-brands-in-the-consumers-mind","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/en\/mcdonalds-leads-the-ranking-of-brands-in-the-consumers-mind\/","title":{"rendered":"McDonald\u2019s leads the ranking of brands in the consumer\u2019s mind"},"content":{"rendered":"<style>.elementor-16452 .elementor-element.elementor-element-2438a86{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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.elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-16452 .elementor-element.elementor-element-be434a3{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-weight:var( --e-global-typography-text-font-weight );}.elementor-16452 .elementor-element.elementor-element-cdc9e18{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-16452 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.elementor-element.elementor-element-2752e42{--width:100%;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );}.elementor-16452 .elementor-element.elementor-element-8cdbd14{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16452\" class=\"elementor elementor-16452\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2438a86 e-con-full e-flex e-con e-parent\" data-id=\"2438a86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c21ef71 e-con-full e-flex e-con e-child\" data-id=\"c21ef71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f75ac02 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"f75ac02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Go Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2752e42 e-con-full e-flex e-con e-child\" data-id=\"2752e42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff0b7b elementor-widget elementor-widget-jkit_post_title\" data-id=\"0ff0b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d2c4c8d654a\" ><h2 class=\"post-title style-color \">McDonald\u2019s leads the ranking of brands in the consumer\u2019s mind<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cdbd14 e-con-full e-flex e-con e-child\" data-id=\"8cdbd14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a710f3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a710f3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8ad2d5\" data-id=\"6f8ad2d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43bc4dd elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"43bc4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69d2c4c8d6e32\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-d-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee0cdb0 elementor-widget elementor-widget-text-editor\" data-id=\"3ee0cdb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>The results of a regional survey conducted by LATCOM show that the fast food company is leading Top of Mind for spontaneous visibility in OOH.<\/em><\/strong><\/p>\n\n<p>Through an online survey methodology, LATCOM collects OOH visibility metrics, from its customers and competitors, in major Latam cities. With waves of 1,500 bi-monthly cases, McDonald\u2019s proves its leadership as Top of Mind in markets such as Rio de Janeiro, San Pablo, Mexico City, and CABA.In addition to measuring OOH assets, their wide difference compared to their main competitors was also detected.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-be434a3 e-flex e-con-boxed e-con e-parent\" data-id=\"be434a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5992300 elementor-widget elementor-widget-image\" data-id=\"5992300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor.jpg\" class=\"attachment-large size-large wp-image-1771\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-300x144.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-768x368.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdc9e18 e-flex e-con-boxed e-con e-parent\" data-id=\"cdc9e18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09e028f elementor-widget elementor-widget-text-editor\" data-id=\"09e028f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>McDonald\u2019s leadership is well established in Brazil and Argentina, as can be seen in the above charts. This is specifically visible in Argentina, where it ranked as the number 1 spot in June, October and December of last year. Additionally, 55% of respondents in Buenos Aires said they saw McDonald\u2019s campaigns spontaneously, but by showing the graphic piece, this percentage increased by 78% \u2013 thus resulting in a performance of above average levels.<\/p>\n<p>On the other hand, it was also possible for viewers to see the effectiveness of each of the elements strategically located on public roads. This placed large formats and urban furniture as fundamental pieces in the media strategy.<\/p>\n<p>This constant research reaffirms LATCOM\u2019s commitment to McDonald\u2019s as its main strategic support in OOH advertising. By carrying out its campaigns with a mix of indoor, outdoor, digital and means of transport media, LATCOM focuses on the attributes of quality, recognition and differentiation that identifies the fast food chain around the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72af637 e-flex e-con-boxed e-con e-parent\" data-id=\"72af637\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdac5cc elementor-widget elementor-widget-image\" data-id=\"fdac5cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"193\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1.jpg\" class=\"attachment-large size-large wp-image-1772\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1-300x72.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mcdonalds-lidera-el-ranking-de-marcas-en-la-mente-del-consumidor-1-768x185.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[629],"tags":[],"class_list":["post-16452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"lang":"en","translations":{"en":16452,"es":1770,"pt":16702},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16452"}],"version-history":[{"count":11,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16452\/revisions"}],"predecessor-version":[{"id":23130,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16452\/revisions\/23130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/1773"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}