{"id":16447,"date":"2023-09-12T15:34:56","date_gmt":"2023-09-12T18:34:56","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16447"},"modified":"2023-11-10T13:46:30","modified_gmt":"2023-11-10T16:46:30","slug":"rappi-lanca-uma-campanha-regional-contra-coronavirus","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/rappi-lanca-uma-campanha-regional-contra-coronavirus\/","title":{"rendered":"RAPPI lan\u00e7a uma campanha regional contra Coronavirus"},"content":{"rendered":"<style>.elementor-16447 .elementor-element.elementor-element-2faf0eb{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Retornar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf9b437 e-con-full e-flex e-con e-child\" data-id=\"bf9b437\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7cf46 elementor-widget elementor-widget-jkit_post_title\" data-id=\"1d7cf46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e1e3429b4a5\" ><h2 class=\"post-title style-color \">RAPPI lan\u00e7a uma campanha regional contra Coronavirus<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ad19bd e-con-full e-flex e-con e-child\" data-id=\"4ad19bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-728129ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"728129ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27aa8e3a\" data-id=\"27aa8e3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-222ff71 elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"222ff71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69e1e3429ba65\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-d.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-d.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-d-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-d-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/rappi-lanzo-campania-coronavirus-d-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443396e elementor-widget elementor-widget-text-editor\" data-id=\"443396e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>A empresa colombiana confiou na LATCOM para implementar uma grande campanha de conscientiza\u00e7\u00e3o no Chile, Brasil, Equador e M\u00e9xico.<\/em><\/strong><\/p><p>A pandemia causada pelo COVID 19 obrigou as marcas a redefinir sua estrat\u00e9gia de publicidade, gerando mudan\u00e7as na comunica\u00e7\u00e3o e dando maior visibilidade \u00e0 conscientiza\u00e7\u00e3o contra o coronav\u00edrus.<\/p><p>A Rappi, empresa multinacional de entregas, agiu sobre o assunto e teve como objetivo comunicar as tr\u00eas medidas de preven\u00e7\u00e3o implementadas para o atendimento de seus usu\u00e1rios e funcion\u00e1rios: a op\u00e7\u00e3o de entrega em domic\u00edlio sem contato; prote\u00e7\u00e3o da comunidade Rappitenderos; e as obriga\u00e7\u00f5es de qualidade e higiene das empresas que entregam os pedidos. Dessa forma, a marca planeja enfrentar a crescente dissemina\u00e7\u00e3o do v\u00edrus.<\/p><p>De m\u00e3os dadas com a LATCOM, a implementa\u00e7\u00e3o da campanha focou o target de 18 a 55 anos da NSE ABC, nas principais cidades da regi\u00e3o. Em Santiago do Chile, um mix de m\u00eddia que inclu\u00eda Mobili\u00e1rio Urbano foi usado para ganhar cobertura e frequ\u00eancia, conseguindo comunicar mensagens rapidamente tanto no Oriente quanto no Ocidente. Tamb\u00e9m foi implementado o Mobili\u00e1rio Urbano Digital, tecnologia que permitia rodar as mensagens simultaneamente.<\/p><p>Em S\u00e3o Paulo, foram implementadas telas digitais estrategicamente localizadas nas principais avenidas da cidade, capturando o p\u00fablico que estava em circula\u00e7\u00e3o para impact\u00e1-lo com a mensagem. Tamb\u00e9m foram colocados nos vidros traseiros de \u00f4nibus fazendo um percurso estrat\u00e9gicos pela cidade, com isso foi poss\u00edvel capturar todo o p\u00fablico que circula nessa rota.<\/p><p>Na Cidade do M\u00e9xico, foi utilizado um circuito de rel\u00f3gios digitais para gerar cobertura e frequ\u00eancia, distribu\u00eddos nas avenidas mais importantes, obtendo boa cobertura para se comunicar nos principais pontos da cidade. Enquanto em Quito foi instalada uma tela digital localizada no topo do Caracol Shopping Center, o ponto de maior concentra\u00e7\u00e3o de tr\u00e1fego. Com essa ampla campanha regional, a multinacional colombiana rapidamente comunicou as medidas preventivas adotadas para cuidar dos rapitenderos e clientes, tendo em vista o avan\u00e7o mundial do COVID 19.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-16447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt"],"acf":[],"lang":"pt","translations":{"pt":16447,"en":16436,"es":1830},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16447"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16447\/revisions"}],"predecessor-version":[{"id":23133,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16447\/revisions\/23133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/1835"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}