{"id":16431,"date":"2023-09-12T15:23:20","date_gmt":"2023-09-12T18:23:20","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16431"},"modified":"2023-11-10T13:46:49","modified_gmt":"2023-11-10T16:46:49","slug":"a-microsoft-lancou-a-campanha-regional-de-inteligencia-artificial-2020","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/a-microsoft-lancou-a-campanha-regional-de-inteligencia-artificial-2020\/","title":{"rendered":"A MICROSOFT lan\u00e7ou a campanha regional de Intelig\u00eancia Artificial 2020"},"content":{"rendered":"<style>.elementor-16431 .elementor-element.elementor-element-5a00388{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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.elementor-element.elementor-element-f5f6c35{--width:100%;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );}.elementor-16431 .elementor-element.elementor-element-4f074c2{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16431\" class=\"elementor elementor-16431\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a00388 e-con-full e-flex e-con e-parent\" data-id=\"5a00388\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4ffb4c7 e-con-full e-flex e-con e-child\" data-id=\"4ffb4c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-129e9e0 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"129e9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Retornar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5f6c35 e-con-full e-flex e-con e-child\" data-id=\"f5f6c35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a61c9 elementor-widget elementor-widget-jkit_post_title\" data-id=\"a9a61c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e19e269795e\" ><h2 class=\"post-title style-color \">A MICROSOFT lan\u00e7ou a campanha regional de Intelig\u00eancia Artificial 2020<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f074c2 e-con-full e-flex e-con e-child\" data-id=\"4f074c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e99d475 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e99d475\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4733d6e4\" data-id=\"4733d6e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-685aa3c elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"685aa3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69e19e2697f92\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02233e0 elementor-widget elementor-widget-text-editor\" data-id=\"02233e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Com o objetivo de comunicar o seu desenvolvimentos na tecnologia da informa\u00e7\u00e3o em tempos de quarentena, a empresa de tecnologia confiou na Latcom para implementar uma campanha regional na Argentina, Col\u00f4mbia e M\u00e9xico.<\/strong><\/p><p>O gigante da tecnologia Microsoft, na raiz da pandemia global COVID 19, teve como objetivo comunicar as solu\u00e7\u00f5es e ferramentas projetadas em desenvolvimento tecnol\u00f3gico para ajudar as empresas que possuem funcion\u00e1rios que trabalham em casa, ou pessoas que reinventam seus neg\u00f3cios ou v\u00e3o para trabalhar como itens essenciais.<\/p><p>Atrav\u00e9s da Latcom, foi implementada uma campanha regional nas principais cidades da Argentina, Col\u00f4mbia e M\u00e9xico, com foco no target de homens e mulheres do NSE AB-C1-C2, com o objetivo de aumentar as vendas, dando conhecimento das suas ferramentas e redirecionando o tr\u00e1fego.<\/p><p>Na Argentina, a comunica\u00e7\u00e3o foi realizada em Buenos Aires, utilizando um mix de meios que inclu\u00eda Grandes Formatos, alcan\u00e7ado impacto com telas Led localizadas nas principais avenidas. A principal \u00e1rea de cobertura foi considerada edif\u00edcios essenciais, centros de sa\u00fade com alto fluxo de tr\u00e1fego de ve\u00edculos e pedestres, pr\u00f3ximo \u00e0s esta\u00e7\u00f5es de trem e metr\u00f4, locais comerciais.<\/p><p>Na Col\u00f4mbia, a campanha foi implementada em Bogot\u00e1 e Medell\u00edn, com Grandes formatos localizados nas principais avenidas das \u00e1reas de empresas essenciais. Perto de \u00e1reas relevantes. Tamb\u00e9m foi comunicada atrav\u00e9s do mobili\u00e1rio urbano, gerando cobertura e frequ\u00eancia nas \u00e1reas comerciais mais importantes ao longo do percurso di\u00e1rio do p\u00fablico-alvo.<\/p><p>Na Cidade do M\u00e9xico, a comunica\u00e7\u00e3o foi atrav\u00e9s de Grandes formatos localizados nas principais avenidas e rodovias, com alto fluxo de tr\u00e1fego, \u00e1reas de pedestres de alta fluidez, galerias e \u00e1reas de neg\u00f3cios. Tamb\u00e9m foram utilizados rel\u00f3gios digitais nos bairros mais importantes da cidade, como Santa F\u00e9, El Pedregal e San Jeronimo, em locais estrat\u00e9gicos que enfrentam o tr\u00e1fego e o fluxo de pedestres durante o dia e a noite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c51b4fe elementor-widget elementor-widget-image\" data-id=\"c51b4fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1.jpg\" class=\"attachment-large size-large wp-image-1839\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1-300x225.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/microsoft-lanzo-la-campania-regional-inteligencia-artificial-2020-1-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-16431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt"],"acf":[],"lang":"pt","translations":{"pt":16431,"en":16426,"es":1837},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16431"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16431\/revisions"}],"predecessor-version":[{"id":23139,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16431\/revisions\/23139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/1838"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}