{"id":16421,"date":"2023-09-12T15:14:14","date_gmt":"2023-09-12T18:14:14","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16421"},"modified":"2024-07-01T11:06:20","modified_gmt":"2024-07-01T14:06:20","slug":"grande-lancamento-de-ala-liquido-na-argentina","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/grande-lancamento-de-ala-liquido-na-argentina\/","title":{"rendered":"Grande lan\u00e7amento de ALA l\u00edquido na Argentina"},"content":{"rendered":"<style>.elementor-16421 .elementor-element.elementor-element-e3f5c01{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-16421 .elementor-element.elementor-element-e3f5c01:not(.elementor-motion-effects-element-type-background), .elementor-16421 .elementor-element.elementor-element-e3f5c01 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-16421 .elementor-element.elementor-element-e61d943{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-16421 .elementor-element.elementor-element-710ff13{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16421\" class=\"elementor elementor-16421\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f5c01 e-con-full e-flex e-con e-parent\" data-id=\"e3f5c01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e61d943 e-con-full e-flex e-con e-child\" data-id=\"e61d943\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d95e87b elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"d95e87b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Retornar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d78349d e-con-full e-flex e-con e-child\" data-id=\"d78349d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc3386 elementor-widget elementor-widget-jkit_post_title\" data-id=\"3dc3386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69d323daa76be\" ><h2 class=\"post-title style-color \">Grande lan\u00e7amento de ALA l\u00edquido na Argentina<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-710ff13 e-con-full e-flex e-con e-child\" data-id=\"710ff13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5e05f5 e-flex e-con-boxed e-con e-parent\" data-id=\"e5e05f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d632a08 e-con-full e-flex e-con e-child\" data-id=\"d632a08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3613440 elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"3613440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69d323daa82fd\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b9913 elementor-widget elementor-widget-text-editor\" data-id=\"40b9913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A gigante multinacional Unilever confiou no LATCOM para realizar uma campanha OOH na Argentina com o objetivo de comunicar o lan\u00e7amento do novo produto Ala L\u00edquido para diluir.<\/strong><\/p><p>A pandemia do COVID-19 mudou a normalidade do mundo como conhecemos em termos econ\u00f4micos, pol\u00edticos e sociais, impactando tamb\u00e9m os h\u00e1bitos de consumo durante a quarentena devido \u00e0 crise econ\u00f4mica que est\u00e1 passando. Isso n\u00e3o passa despercebido pelas grandes marcas, que s\u00e3o obrigadas a repensar seus produtos e lan\u00e7ar estrat\u00e9gias para gerar uma melhor comunica\u00e7\u00e3o com seus clientes.<\/p><p>Com este contexto em mente, a Unilever confiou na Latcom para comunicar o lan\u00e7amento do novo Ala L\u00edquido para diluir, com o objetivo de alcan\u00e7ar posicionamento e prefer\u00eancia de marca na regi\u00e3o e direcionar os consumidores para pontos de venda, como lojas de conveni\u00eancia, Hiper e supermercados. O foco foi no p\u00fablico-alvo de homens e mulheres de 25 a 60 anos, do NSE C3 e a comunica\u00e7\u00e3o foi realizada em C\u00f3rdoba, Mendoza, Rosario, no NOA (Salta e Tucum\u00e1n) e NEA (Chaco, Misiones, Entre R\u00edos.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e71ec elementor-widget elementor-widget-image\" data-id=\"38e71ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-1.jpg\" class=\"attachment-large size-large wp-image-1843\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-1.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-1-300x225.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-1-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e7c5f elementor-widget elementor-widget-text-editor\" data-id=\"74e7c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A campanha foi desenvolvida com um mix de m\u00eddia Outdoor, atrav\u00e9s de grandes formatos, m\u00eddias e formatos digitais, em \u00e1reas de grande concentra\u00e7\u00e3o, privilegiando o esquema de trechos por onde o p\u00fablico se desloca de acordo com cada cidade. Suportes t\u00e1ticos como s\u00eaxtuplos e outdoors tamb\u00e9m foram utilizados nas principais avenidas, gerando reconhecimento da marca nas \u00e1reas pr\u00f3ximas aos pontos de venda. Para desenvolver uma comunica\u00e7\u00e3o estrat\u00e9gica s\u00f3lida, a Latcom realizou um detalhado trabalho de Pesquisa que permitiu uma identifica\u00e7\u00e3o mais precisa do p\u00fablico por meio de m\u00e9tricas comportamentais, perfil psicogr\u00e1fico, sociodemogr\u00e1ficas e publicit\u00e1rios. No final da campanha, foi realizado um p\u00f3s-teste para avaliar a visibilidade e os n\u00edveis de awareness, rendendo os dados valiosos que 7 em cada 10 entrevistados declararam ter visto fora de casa.<\/p><p>A Unilever conta com as vantagens do novo sab\u00e3o l\u00edquido Ala para diluir, sendo at\u00e9 20% mais barato e dando uma garrafa de 3 litros na primeira compra para que os clientes tenham o recipiente para preparo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6242131 elementor-widget elementor-widget-image\" data-id=\"6242131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-2.jpg\" class=\"attachment-large size-large wp-image-1844\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-2.jpg 800w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-2-300x225.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-2-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca796f1 elementor-widget elementor-widget-image\" data-id=\"ca796f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/great-launch-of-liquid-ala-in-argentina-3.jpg\" class=\"attachment-large 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