{"id":16398,"date":"2023-09-12T14:52:49","date_gmt":"2023-09-12T17:52:49","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16398"},"modified":"2023-11-10T13:47:32","modified_gmt":"2023-11-10T16:47:32","slug":"why-the-marketing-specialists-increased-their-advertising-ooh-budget-in-2022","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/en\/why-the-marketing-specialists-increased-their-advertising-ooh-budget-in-2022\/","title":{"rendered":"Why the marketing specialists increased their advertising OOH budget in 2022?"},"content":{"rendered":"<style>.elementor-16398 .elementor-element.elementor-element-97c42a7{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:5px;--padding-left:0px;--padding-right:0px;}.elementor-16398 .elementor-element.elementor-element-97c42a7:not(.elementor-motion-effects-element-type-background), .elementor-16398 .elementor-element.elementor-element-97c42a7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-16398 .elementor-element.elementor-element-283be29{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-16398 .elementor-element.elementor-element-283be29.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-widget-button .elementor-button{font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-16398 .elementor-element.elementor-element-a9c1282 .elementor-button{background-color:#E06330;border-style:solid;border-width:1px 1px 1px 1px;border-color:#FFFFFF;border-radius:50px 50px 50px 50px;}.elementor-16398 .elementor-element.elementor-element-a9c1282 .elementor-button:hover, .elementor-16398 .elementor-element.elementor-element-a9c1282 .elementor-button:focus{color:#E06330;background-color:#FFFFFF;}.elementor-16398 .elementor-element.elementor-element-a9c1282 .elementor-button:hover svg, .elementor-16398 .elementor-element.elementor-element-a9c1282 .elementor-button:focus svg{fill:#E06330;}.elementor-16398 .elementor-element.elementor-element-a9c1282.elementor-element{--align-self:center;}.elementor-16398 .elementor-element.elementor-element-54a87ba{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-16398 .elementor-element.elementor-element-54a87ba.e-con{--align-self:center;}.elementor-16398 .elementor-element.elementor-element-401c657 .jeg-elementor-kit.jkit-post-title{text-align:center;}.elementor-16398 .elementor-element.elementor-element-401c657 .jeg-elementor-kit.jkit-post-title .post-title, .elementor-16398 .elementor-element.elementor-element-401c657 .jeg-elementor-kit.jkit-post-title .post-title a{font-family:\"Sofia Pro\", Sans-serif;}.elementor-16398 .elementor-element.elementor-element-401c657 .jeg-elementor-kit.jkit-post-title .post-title.style-color, .elementor-16398 .elementor-element.elementor-element-401c657 .jeg-elementor-kit.jkit-post-title .post-title.style-color a{color:#FFFFFF;}.elementor-16398 .elementor-element.elementor-element-401c657 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:5px 0px 0px 0px;}.elementor-16398 .elementor-element.elementor-element-892c473{--display:flex;--justify-content:center;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-16398 .elementor-element.elementor-element-892c473.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-16398 .elementor-element.elementor-element-4f6f2b0{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:10px 10px;--row-gap:10px;--column-gap:10px;}.elementor-16398 .elementor-element.elementor-element-6518554{--display:flex;}.elementor-16398 .elementor-element.elementor-element-0f2c0c4 .jeg-elementor-kit.jkit-post-featured-image{text-align:center;}.elementor-widget-text-editor{font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}@media(min-width:768px){.elementor-16398 .elementor-element.elementor-element-283be29{--width:15%;}.elementor-16398 .elementor-element.elementor-element-892c473{--width:15%;}}@media(max-width:767px){.elementor-16398 .elementor-element.elementor-element-97c42a7{--padding-top:10px;--padding-bottom:10px;--padding-left:0px;--padding-right:0px;}.elementor-16398 .elementor-element.elementor-element-283be29{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-16398 .elementor-element.elementor-element-a9c1282.elementor-element{--align-self:center;}.elementor-16398 .elementor-element.elementor-element-54a87ba{--width:100%;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );}.elementor-16398 .elementor-element.elementor-element-892c473{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16398\" class=\"elementor elementor-16398\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97c42a7 e-con-full e-flex e-con e-parent\" data-id=\"97c42a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-283be29 e-con-full e-flex e-con e-child\" data-id=\"283be29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c1282 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"a9c1282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Go Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54a87ba e-con-full e-flex e-con e-child\" data-id=\"54a87ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-401c657 elementor-widget elementor-widget-jkit_post_title\" data-id=\"401c657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e6ef53acd37\" ><h2 class=\"post-title style-color \">Why the marketing specialists increased their advertising OOH budget in 2022?<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-892c473 e-con-full e-flex e-con e-child\" data-id=\"892c473\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f6f2b0 e-flex e-con-boxed e-con e-parent\" data-id=\"4f6f2b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6518554 e-con-full e-flex e-con e-child\" data-id=\"6518554\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2c0c4 elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"0f2c0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69e6ef53ad2fa\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/especialistas-en-marketing-aumentaron-su-presupuesto-para-publicidad-OOH-en-2022.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/especialistas-en-marketing-aumentaron-su-presupuesto-para-publicidad-OOH-en-2022.jpg 1200w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/especialistas-en-marketing-aumentaron-su-presupuesto-para-publicidad-OOH-en-2022-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/especialistas-en-marketing-aumentaron-su-presupuesto-para-publicidad-OOH-en-2022-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/especialistas-en-marketing-aumentaron-su-presupuesto-para-publicidad-OOH-en-2022-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5b158 elementor-widget elementor-widget-text-editor\" data-id=\"ab5b158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Further to the effectiveness drop in digital advertising, the brands have bet on OOH advertising in 2022. According to Out of Home Advertising Association of America (OAAA), the revenue for out of home advertising has increased 17,6% in USA when compared to 2021. This increase will be higher during the current year.<\/p><p>Innovation, creativity, segmentation, flexibility and control are the competitive advantages offered by this media in front of the other channels.<\/p><p>Although it is right that in the last decade the digital marketing channels have become the quickest and most innovative way to advertise, the effectiveness of the internet ads is decreasing. This drop obeys to multiple factors such as the excessive push in SEO, the oversaturation of messages to catch the users\u2019 attention, or the lack of trust of the consumer to ads in social media. This has caused a change of behavior in the advertisement investment favoring OOH and DOOH, which allows from generation of dynamic advertisement to the launching of other interactive formats which allow the brands to exchange with their audience in a more customized way.<\/p><p>\u201cOOH allows the announcers to reach their target public in any consumption situation because it intercepts the consumer wherever he is, without any kind of barrier. To the multiple options offered by the media about kind of supports, we have to add the great variety of disruptive elements that reinforces communication, and extremely powerful measuring tools.\u201d says Fabrizio Luna, Woldcom\u2019s Managing Director for Europe. \u201cIn this way, the technology of our tool, LMS (Latcom Media Services), allows our customers the absolute control of their campaigns from the brief generation to the achievement of reports. One of the main advantages of this solution is the possibility to generate the best OOH media plan, because the service tools allow the optimization according to the customers\u2019 goals. Thanks to LMS it is not only possible to improve the campaign planning and execution, as well as have with detailed reports in terms of ROI and reach.<\/p><p>Evolution of the media does not stop. The possibilities given by OOH are infinite and include classic billboards and MUPIs, LED screens with interactive advertising, murals, facilities in cinemas or airports and billboards in buses with smart devices that change in real time, and taking into account multiple factors such as climatology or the demographic group you wish to impact.<\/p><p>And if there is something that makes this option even more attractive for planners is the evolution that offers this media in measurement systems, given the availability of trustable tools including digital integration with promotional codes, QRs and landings. The metrics achieved from OOH allow quantifiable results, that could only be obtained in online campaigns. This giant data ecosystem, also allows the advertisers to create more customized campaigns and to hyper segment according to very specific audiences.<\/p><p>OOH \u2013 and more specifically DOOH \u2013 is now able to provide brands with the confidence and the data to support successful media planning, giving them the ability to reach the consumers with relevant messages and to achieve a precise measurement of the results. To the channel omnipresence, with a wide variety of outdoor and indoor assets, it is added the accuracy of the results, the feedback from the audiences and the measurement in real time. Therefore, 2022 is the year when the brands double down to communicate in OOH.<\/p><p>About Worldcom:<br \/>WorldcomOOH is an international agency focused in OOH\/DOOH that provides an integral service of planning, dealing, purchase of advertising supports, as well at the campaign execution and control from our customers in any region or country in the world. We propose and offer multiple OOH\/DOOH communication solutions through an ecosystem of advice services and a network of local experts located in each market. We have advanced tools of our own for planning, measurement and control, applicable to any company, independently of the country of execution. WorldcomOOH is an independent company, which let us to be more responsive, have a more customized service and adapt our structure to the needs of each one of our customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[629],"tags":[],"class_list":["post-16398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"lang":"en","translations":{"en":16398,"es":1857,"pt":16403},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16398"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16398\/revisions"}],"predecessor-version":[{"id":23154,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16398\/revisions\/23154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/1858"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}