{"id":16304,"date":"2023-09-12T12:40:38","date_gmt":"2023-09-12T15:40:38","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16304"},"modified":"2023-10-09T13:41:54","modified_gmt":"2023-10-09T16:41:54","slug":"latcom-presents-qatar-in-real-time-for-brands-to-accompany-to-your-local-audiences-during-your-national-team-matches","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/en\/latcom-presents-qatar-in-real-time-for-brands-to-accompany-to-your-local-audiences-during-your-national-team-matches\/","title":{"rendered":"Latcom presents \u2018qatar in real time\u2019 for brands to accompany to your local audiences during your national team matches"},"content":{"rendered":"<style>.elementor-16304 .elementor-element.elementor-element-985a32d{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% 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data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Go Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aa9a6f e-con-full e-flex e-con e-parent\" data-id=\"6aa9a6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a5077 elementor-widget elementor-widget-jkit_post_title\" data-id=\"c5a5077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e0e74386ef7\" ><h2 class=\"post-title style-color \">Latcom presents \u2018qatar in real time\u2019 for brands to accompany to your local audiences during your national team matches<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31e2413 e-con-full e-flex e-con e-parent\" data-id=\"31e2413\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed3d500 e-flex e-con-boxed e-con e-parent\" data-id=\"ed3d500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-524ac8b e-con-full e-flex e-con e-parent\" data-id=\"524ac8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4735ddf elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"4735ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69e0e74387509\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-1024x597.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Latcom presents \u2018qatar in real time\u2019 for brands to accompany to your local audiences during your national team matches\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-768x448.jpg 768w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a0e42 elementor-widget elementor-widget-text-editor\" data-id=\"03a0e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p>Latcom, a global media trading company specialized in OOH, DOOH and Programmatic, presents its development of dynamic ads so that the millions of fans who cannot travel to Qatar experience the world cup minute to minute \u2018Qatar in real time\u2019 gives brands the possibility of accompany their audiences with messages that allow data and target audience to be combined in real time, and adjust to different variables such as weather, daytime, traffic, temperature, interactions on social networks, among others, to obtain precise customization for your ads, especially during the matches of your selection.<\/p><p>Latcom will develop for each country, and each advertiser, a media mix with dynamic ads presented in two modules. One for Latam \u2013Brazil, Argentina, Uruguay, Ecuador and Mexico; and another for Europe, covering England, Spain, France, Germany, the Netherlands, Switzerland, Belgium and Poland. All this with a plan that includes the best mix of OOH and DOOH media.<\/p><p><i>\u201cIn the last FIFA World Cup Russia 2018, more than half of the planet\u2019s population watched some broadcast of the matches, it is the event that concentrates the largest audience worldwide, with almost 4 billion people following the event. This is a real opportunity for brands around the globe. It is a beautiful challenge to reach the millions of world cup fans with Qatar in real time. Through this dynamic advertising we create the opportunity for customized interactions between the brand and consumers, where the advertiser can define the variables to achieve a communication with a proactive and more empathetic arrival that provides better performance. In this way, the message is accompanied by a service to the audience that has to do with informing in real time the development of events during the matches of each team\u201d, comments Valent\u00edn Bueno, CEO from Latcom<\/i>.<\/p><p><\/p><p><div class=\"wp-block-image\"><\/p><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"670\" height=\"600\" class=\"wp-image-1884\" src=\"http:\/\/18.228.156.244\/latcom\/wp-content\/uploads\/2022\/12\/mundial-qatar-2022-1.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mundial-qatar-2022-1.jpg 670w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mundial-qatar-2022-1-300x269.jpg 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/figure><p><\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[629],"tags":[],"class_list":["post-16304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"lang":"en","translations":{"en":16304,"pt":16289,"es":1882},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16304"}],"version-history":[{"count":5,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16304\/revisions"}],"predecessor-version":[{"id":19919,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16304\/revisions\/19919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/21172"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}