{"id":16289,"date":"2023-09-12T12:33:18","date_gmt":"2023-09-12T15:33:18","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?p=16289"},"modified":"2023-10-09T13:42:16","modified_gmt":"2023-10-09T16:42:16","slug":"latcom-apresenta-qatar-em-tempo-real-para-que-as-marcas-acompanhem-as-suas-audiencias-locais-durante-os-jogos-das-suas-selecoes","status":"publish","type":"post","link":"https:\/\/latcom.com\/latcom\/pt\/latcom-apresenta-qatar-em-tempo-real-para-que-as-marcas-acompanhem-as-suas-audiencias-locais-durante-os-jogos-das-suas-selecoes\/","title":{"rendered":"Latcom apresenta qatar em tempo real\u2019 para que as marcas acompanhem \u00e0s suas audi\u00eancias locais durante os jogos das suas sele\u00e7\u00f5es"},"content":{"rendered":"<style>.elementor-16289 .elementor-element.elementor-element-985a32d{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% 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data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Retornar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aa9a6f e-con-full e-flex e-con e-parent\" data-id=\"6aa9a6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a5077 elementor-widget elementor-widget-jkit_post_title\" data-id=\"c5a5077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___69e0fd83efc58\" ><h2 class=\"post-title style-color \">Latcom apresenta qatar em tempo real\u2019 para que as marcas acompanhem \u00e0s suas audi\u00eancias locais durante os jogos das suas sele\u00e7\u00f5es<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31e2413 e-con-full e-flex e-con e-parent\" data-id=\"31e2413\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed3d500 e-flex e-con-boxed e-con e-parent\" data-id=\"ed3d500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-524ac8b e-con-full e-flex e-con e-parent\" data-id=\"524ac8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4735ddf elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"4735ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__1_69e0fd83f0535\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-1-1024x597.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Latcom apresenta qatar em tempo real\u2019 para que as marcas acompanhem \u00e0s suas audi\u00eancias locais durante os jogos das suas sele\u00e7\u00f5es\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-1-1024x597.jpg 1024w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-1-300x175.jpg 300w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-1-768x448.jpg 768w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/latcom-presenta-qatar-en-tiempo-real-herramienta-para-que-las-marcas-acompanen-a-sus-audiencias-locales-durante-los-partidos-de-sus-selecciones-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a0e42 elementor-widget elementor-widget-text-editor\" data-id=\"03a0e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p>Latcom, empresa de trading de m\u00eddia mundial especializada em OOH, DOOH e Programmatic, apresenta seu desenvolvimento de an\u00fancios din\u00e2micos para que os milh\u00f5es de torcedores que n\u00e3o podem viajar para o Qatar vivam a copa do mundo minuto a minuto. \u2018Qatar em tempo real\u2019 oferece \u00e0s marcas a possibilidade de acompanhar as suas audi\u00eancias com mensagens que permitem combinar em tempo real os dados e o p\u00fablico-alvo, e ajustar-se a diferentes vari\u00e1veis como o clima, a hora do dia, o tr\u00e1fego, a temperatura, as intera\u00e7\u00f5es em redes sociais, entre outras, para obter uma personaliza\u00e7\u00e3o precisa para seus an\u00fancios, especialmente durante os jogos de sua sele\u00e7\u00e3o.<\/p><p>Latcom desenvolver\u00e1 para cada pa\u00eds, e cada anunciante, um mix de m\u00eddia com an\u00fancios din\u00e2micos apresentando em dois m\u00f3dulos. Um para Latam -Brasil, Argentina, Uruguai, Equador e M\u00e9xico; e outro para Europa, abrangendo Inglaterra, Espanha, Fran\u00e7a, Alemanha, Holanda, Su\u00ed\u00e7a, B\u00e9lgica e Pol\u00f4nia. Tudo isso com um plano que inclui o melhor mix de m\u00eddia de OOH e DOOH.<\/p><p><i>\u201cNa \u00faltima Copa do Mundo da FIFA R\u00fassia 2018, mais da metade da popula\u00e7\u00e3o do planeta viu alguma transmiss\u00e3o dos jogos, \u00e9 o evento que concentra a maior audi\u00eancia mundial, com quase 4 bilh\u00f5es de pessoas seguindo o evento. Esta \u00e9 uma verdadeira oportunidade para as marcas de todo o mundo. \u00c9 um belo desafio chegar aos milh\u00f5es de torcedores da Copa do Mundo com o Qatar em tempo real. Atrav\u00e9s desta publicidade din\u00e2mica, criamos a oportunidade de intera\u00e7\u00f5es personalizadas entre a marca e os consumidores, onde o anunciante pode definir as vari\u00e1veis para alcan\u00e7ar uma comunica\u00e7\u00e3o com uma chegada proativa e mais emp\u00e1tica que oferece um melhor desempenho. Desta forma, a mensagem vem acompanhada de um servi\u00e7o \u00e0s audi\u00eancias que tem a ver em informar em tempo real o desenrolar dos eventos durante os jogos de cada sele\u00e7\u00e3o\u201d, comenta Valent\u00edn Bueno, CEO da Latcom.<\/i><\/p><p><\/p><p><div class=\"wp-block-image\"><\/p><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"670\" height=\"600\" class=\"wp-image-1884\" src=\"http:\/\/18.228.156.244\/latcom\/wp-content\/uploads\/2022\/12\/mundial-qatar-2022-1.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mundial-qatar-2022-1.jpg 670w, https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2022\/12\/mundial-qatar-2022-1-300x269.jpg 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/figure><p><\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-16289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt"],"acf":[],"lang":"pt","translations":{"pt":16289,"es":1882,"en":16304},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/comments?post=16289"}],"version-history":[{"count":8,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16289\/revisions"}],"predecessor-version":[{"id":19920,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/posts\/16289\/revisions\/19920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/21173"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=16289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/categories?post=16289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/tags?post=16289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}