{"id":14478,"date":"2023-08-07T10:34:49","date_gmt":"2023-08-07T13:34:49","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?page_id=14478"},"modified":"2024-07-29T11:13:24","modified_gmt":"2024-07-29T14:13:24","slug":"mobile-ooh","status":"publish","type":"page","link":"https:\/\/latcom.com\/latcom\/en\/out-of-home\/mobile-ooh\/","title":{"rendered":"Mobile OOH"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14478\" class=\"elementor elementor-14478\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b537ea8 e-con-full e-flex e-con e-parent\" data-id=\"b537ea8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-09a9715 e-con-full e-flex e-con e-child\" data-id=\"09a9715\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c89e9 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"f2c89e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Go Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bba1fc e-con-full e-flex e-con e-child\" data-id=\"1bba1fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a9583 elementor-widget elementor-widget-heading\" data-id=\"f5a9583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Out Of Home<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdce88a e-con-full e-flex e-con e-child\" data-id=\"bdce88a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f2168b e-con-full e-flex e-con e-parent\" data-id=\"8f2168b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-152ba06 e-con-full section e-flex e-con e-child\" data-id=\"152ba06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2827636 e-con-full e-flex e-con e-child\" data-id=\"2827636\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d5cd5dd e-con-full e-flex e-con e-child\" data-id=\"d5cd5dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dacfd04 e-con-full e-flex e-con e-child\" data-id=\"dacfd04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2dd866e e-flex e-con-boxed e-con e-child\" data-id=\"2dd866e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ea3f62 e-flex e-con-boxed e-con e-child\" data-id=\"1ea3f62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-616df8a e-con-full e-flex e-con e-child\" data-id=\"616df8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd51938 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"bd51938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/09\/mobile.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-15754\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6ab205 e-flex e-con-boxed e-con e-child\" data-id=\"f6ab205\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-861e719 elementor-widget elementor-widget-heading\" data-id=\"861e719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mobile OOH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4311eb8 elementor-widget elementor-widget-text-editor\" data-id=\"4311eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The MOOH is the category that allows us to segment a geographical area (OOH support or point of interest) and a specific audience. Through geolocation and dynamic content, it manages to interact with the target audience by responding to their behavior and interests, generating engagement and interaction.<\/p><p><strong>Attributes:<\/strong> segmentation + call to action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0af13 elementor-widget elementor-widget-jkit_off_canvas\" data-id=\"fd0af13\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sg_setting_overflow_hidden&quot;:0}\" data-widget_type=\"jkit_off_canvas.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-off-canvas jeg_module___6a35969642003\" ><div class=\"toggle-wrapper\"><a href=\"#\" class=\"offcanvas-sidebar-button\" aria-label=\"Off Canvas Button\">Ver m\u00e1s ...<\/a><\/div>\n\t\t<div class=\"offcanvas-sidebar position-left\">\n\t\t\t<div class=\"bg-overlay\"><\/div>\n\t\t\t<div class=\"sidebar-widget\">\n\t\t\t\t<div class=\"widget-container\">\n\t\t\t\t\t<div class=\"widget-heading\"><a href=\"#\" class=\"offcanvas-close-button\" aria-label=\"Off Canvas Button\"><i aria-hidden=\"true\" class=\"far fa-times-circle\"><\/i><\/a><\/div>\n\t\t\t\t\t<div class=\"widget-content\"><style>.elementor-17420 .elementor-element.elementor-element-7a7b232b{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-widget-text-editor{font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"page\" data-elementor-id=\"17420\" class=\"elementor elementor-17420\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7b232b e-flex e-con-boxed e-con e-parent\" data-id=\"7a7b232b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-587e5adf elementor-widget elementor-widget-text-editor\" data-id=\"587e5adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"m-t-20\"><strong><b>Channels<\/b>:<\/strong><\/h5><ul><li>Programmatic<\/li><li>Social Media<\/li><li>Search<\/li><li>Display<\/li><li>Retargeting<\/li><li>Video<\/li><\/ul><h5 class=\"m-t-20\"><strong><b>Advantages<\/b>:<\/strong><\/h5><ul><li>Audience segmentation<\/li><li>Measurement and optimization in real time<\/li><li>OOH synergy<\/li><\/ul><p><a class=\"btn-video2\" href=\"https:\/\/vimeo.com\/864565997\" data-fancybox=\"\" rel=\"nofollow noopener\" target=\"_blank\"><i class=\"bx bx-play\"><\/i>Case Coca Cola<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bacc8e e-con-full col-right e-flex e-con e-child\" data-id=\"9bacc8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a07f2e elementor-absolute elementor-widget elementor-widget-html\" data-id=\"1a07f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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