{"id":25276,"date":"2024-02-23T12:14:51","date_gmt":"2024-02-23T15:14:51","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?post_type=campania&#038;p=25276"},"modified":"2025-02-10T16:58:07","modified_gmt":"2025-02-10T19:58:07","slug":"mc-melt-argentina","status":"publish","type":"campania","link":"https:\/\/latcom.com\/latcom\/pt\/campania\/mc-melt-argentina\/","title":{"rendered":"McDonalds | Mc Melt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25276\" class=\"elementor elementor-25276\" data-elementor-post-type=\"campania\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8425eb3 e-con-full e-flex e-con e-parent\" data-id=\"8425eb3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-643ea81 e-con-full e-flex e-con e-child\" data-id=\"643ea81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f407ca2 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"f407ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Retornar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de4b529 e-con-full e-flex e-con e-child\" data-id=\"de4b529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f56809 elementor-widget elementor-widget-heading\" data-id=\"2f56809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fast Food<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef50a89 e-con-full e-flex e-con e-parent\" data-id=\"ef50a89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-966f25e e-con-full e-flex e-con e-child\" data-id=\"966f25e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7a7a0 elementor-widget elementor-widget-heading\" data-id=\"7d7a7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">McDonald's<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d563567 elementor-widget elementor-widget-heading\" data-id=\"d563567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mc Melt<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf6df62 elementor-widget elementor-widget-text-editor\" data-id=\"bf6df62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-weight-bold\"><strong>Objetivos:<\/strong> Comunicar a nova plataforma Cheddar atrav\u00e9s de 2 novos lan\u00e7amentos: Beef McMelt Sandwich e Cheddar Pileta. Destaque a sensa\u00e7\u00e3o de singularidade. Gerar conhecimento e reconhecimento da marca.<\/p><p class=\"font-weight-bold\"><strong>Lan\u00e7amento: <\/strong>2023<\/p><p class=\"font-weight-bold\"><strong>Mercado: <\/strong>Argentina.<\/p><p class=\"font-weight-bold\"><b>Categoria<\/b><strong>:<\/strong> Outdoor.<\/p><p>Ver videos: <a class=\"btn-video2\" href=\"https:\/\/vimeo.com\/914770340\" data-fancybox=\"\" rel=\"nofollow noopener\" target=\"_blank\">V1 <i class=\"far fa-play-circle\"><\/i><\/a> | <a class=\"btn-video2\" href=\"https:\/\/vimeo.com\/914773246\" data-fancybox=\"\" rel=\"nofollow noopener\" target=\"_blank\">V2 <i class=\"far fa-play-circle\"><\/i><\/a> | <a class=\"btn-video2\" href=\"https:\/\/vimeo.com\/914779226\" data-fancybox=\"\" rel=\"nofollow noopener\" target=\"_blank\">V3 <i class=\"far fa-play-circle\"><\/i><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d233477 e-con-full e-flex e-con e-child\" data-id=\"d233477\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6784021 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"6784021\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrossel de imagens\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-01.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-02.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-20.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-19.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-18.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-17.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-16.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-15.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-14.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-13.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-12.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-11.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-10.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-09.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-08.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-07.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-06.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-05.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"19 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-04.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"20 de 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-03.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":27360,"parent":0,"menu_order":0,"template":"","campania_categoria":[467],"campania_etiqueta":[],"class_list":["post-25276","campania","type-campania","status-publish","has-post-thumbnail","hentry","campania_categoria-fast-food"],"acf":[],"lang":"pt","translations":{"pt":25276,"en":25271,"es":24971},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/campania\/25276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/campania"}],"about":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/types\/campania"}],"version-history":[{"count":6,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/campania\/25276\/revisions"}],"predecessor-version":[{"id":30849,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/campania\/25276\/revisions\/30849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media\/27360"}],"wp:attachment":[{"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/media?parent=25276"}],"wp:term":[{"taxonomy":"campania_categoria","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/campania_categoria?post=25276"},{"taxonomy":"campania_etiqueta","embeddable":true,"href":"https:\/\/latcom.com\/latcom\/wp-json\/wp\/v2\/campania_etiqueta?post=25276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}