{"id":25271,"date":"2024-02-23T12:11:52","date_gmt":"2024-02-23T15:11:52","guid":{"rendered":"https:\/\/latcom.com\/latcom\/?post_type=campania&#038;p=25271"},"modified":"2025-02-10T16:57:59","modified_gmt":"2025-02-10T19:57:59","slug":"mc-melt-argentina","status":"publish","type":"campania","link":"https:\/\/latcom.com\/latcom\/en\/campania\/mc-melt-argentina\/","title":{"rendered":"McDonalds | Mc Melt"},"content":{"rendered":"<style>.elementor-25271 .elementor-element.elementor-element-8425eb3{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:15px;--padding-left:0px;--padding-right:0px;}.elementor-25271 .elementor-element.elementor-element-8425eb3:not(.elementor-motion-effects-element-type-background), .elementor-25271 .elementor-element.elementor-element-8425eb3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00294F;}.elementor-25271 .elementor-element.elementor-element-643ea81{--display:flex;}.elementor-25271 .elementor-element.elementor-element-643ea81.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-widget-button .elementor-button{font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-25271 .elementor-element.elementor-element-f407ca2 .elementor-button{background-color:#E06330;border-style:solid;border-width:1px 1px 1px 1px;border-color:#FFFFFF;border-radius:50px 50px 50px 50px;}.elementor-25271 .elementor-element.elementor-element-f407ca2 .elementor-button:hover, .elementor-25271 .elementor-element.elementor-element-f407ca2 .elementor-button:focus{color:#E06330;background-color:#FFFFFF;}.elementor-25271 .elementor-element.elementor-element-f407ca2 .elementor-button:hover svg, .elementor-25271 .elementor-element.elementor-element-f407ca2 .elementor-button:focus svg{fill:#E06330;}.elementor-25271 .elementor-element.elementor-element-f407ca2.elementor-element{--align-self:flex-start;}.elementor-25271 .elementor-element.elementor-element-de4b529{--display:flex;--justify-content:center;--align-items:flex-start;--container-widget-width:calc( ( 1 - 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var( --container-widget-flex-grow ) ) * 100% );}.elementor-25271 .elementor-element.elementor-element-2f56809 .elementor-heading-title{font-size:24px;}}@media(min-width:768px){.elementor-25271 .elementor-element.elementor-element-643ea81{--width:42.921%;}.elementor-25271 .elementor-element.elementor-element-966f25e{--width:33.424%;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25271\" class=\"elementor elementor-25271\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8425eb3 e-con-full e-flex e-con e-parent\" data-id=\"8425eb3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-643ea81 e-con-full e-flex e-con e-child\" data-id=\"643ea81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f407ca2 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"f407ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Go Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de4b529 e-con-full e-flex e-con e-child\" data-id=\"de4b529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f56809 elementor-widget elementor-widget-heading\" data-id=\"2f56809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fast Food<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef50a89 e-con-full e-flex e-con e-parent\" data-id=\"ef50a89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-966f25e e-con-full e-flex e-con e-child\" data-id=\"966f25e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7a7a0 elementor-widget elementor-widget-heading\" data-id=\"7d7a7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">McDonald's<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d563567 elementor-widget elementor-widget-heading\" data-id=\"d563567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mc Melt<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf6df62 elementor-widget elementor-widget-text-editor\" data-id=\"bf6df62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-weight-bold\"><strong>Goals:<\/strong> Communicate the new Cheddar platform through 2 new launches: Beef McMelt Sandwich and Cheddar Pileta. Highlight the sense of uniqueness. Generate Brand awareness and Brand recognition.<\/p><p class=\"font-weight-bold\"><strong>Launch: <\/strong>2023<\/p><p class=\"font-weight-bold\"><strong>Market: <\/strong>Argentina.<\/p><p class=\"font-weight-bold\"><b>Category<\/b><strong>:<\/strong> Outdoor.<\/p><p>Watch videos: <a class=\"btn-video2\" href=\"https:\/\/vimeo.com\/914770340\" data-fancybox=\"\" rel=\"nofollow noopener\" target=\"_blank\">V1 <i class=\"far fa-play-circle\"><\/i><\/a> | <a class=\"btn-video2\" href=\"https:\/\/vimeo.com\/914773246\" data-fancybox=\"\" rel=\"nofollow noopener\" target=\"_blank\">V2 <i class=\"far fa-play-circle\"><\/i><\/a> | <a class=\"btn-video2\" href=\"https:\/\/vimeo.com\/914779226\" data-fancybox=\"\" rel=\"nofollow noopener\" target=\"_blank\">V3 <i class=\"far fa-play-circle\"><\/i><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d233477 e-con-full e-flex e-con e-child\" data-id=\"d233477\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6784021 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"6784021\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-01.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-02.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-20.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-19.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-18.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-17.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-16.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-15.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-14.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-13.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-12.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-11.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-10.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-09.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-08.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-07.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-06.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2024\/02\/mcdonalds-mcmelt-05.jpg\" alt=\"McDonalds\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Outdoor | Digital 3D | Argentina<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"19 of 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