{"id":14274,"date":"2023-08-04T16:52:11","date_gmt":"2023-08-04T19:52:11","guid":{"rendered":"http:\/\/18.228.156.244\/latcom\/?post_type=campania&#038;p=14274"},"modified":"2024-07-30T17:29:41","modified_gmt":"2024-07-30T20:29:41","slug":"wow-concept-out-of-home-campaign","status":"publish","type":"campania","link":"https:\/\/latcom.com\/latcom\/en\/campania\/wow-concept-out-of-home-campaign\/","title":{"rendered":"WOW concept"},"content":{"rendered":"<style>.elementor-14274 .elementor-element.elementor-element-e473f86{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 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data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-152c376 elementor-align-center volver-atras elementor-widget elementor-widget-button\" data-id=\"152c376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt;&lt; Go Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97afab8 e-con-full e-flex e-con e-child\" data-id=\"97afab8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24cb634 elementor-widget elementor-widget-heading\" data-id=\"24cb634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fashion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-597b907 e-con-full e-flex e-con e-parent\" data-id=\"597b907\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e1cd805 e-con-full e-flex e-con e-child\" data-id=\"e1cd805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9570e0 elementor-widget elementor-widget-heading\" data-id=\"f9570e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WOW CONCEPT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4ab7b elementor-widget elementor-widget-heading\" data-id=\"3e4ab7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Out Of Home Campaign<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b4f8c elementor-widget elementor-widget-text-editor\" data-id=\"a5b4f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-weight-bold\"><strong>Goals:<\/strong> Communicate the opening of a new concept for a Phygital space, incent the visits to the store with the download of a QR\/WEBSITE and special actions in key areas to generate impact and brand awareness.<\/p>\n<p class=\"font-weight-bold\"><strong>Launch: <\/strong>2022<\/p>\n<p class=\"font-weight-bold\"><strong>Market: <\/strong>Spain.<\/p>\n<p class=\"font-weight-bold\"><strong>Category:<\/strong> Indoor, outdoor and transit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9cba46 e-con-full e-flex e-con e-child\" data-id=\"a9cba46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-976a873 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"976a873\" data-element_type=\"widget\" data-e-type=\"widget\" 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src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/04\/wow-7.jpg\" alt=\"Bus Stop\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Bus Stop<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/04\/wow-6.jpg\" alt=\"Bus Plotting\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Bus Plotting<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/04\/wow-5.jpg\" alt=\"Bus Stop\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Bus Stop<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/04\/wow-4.jpg\" alt=\"Bus Stop\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Bus Stop<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/04\/wow-3.jpg\" alt=\"Bus Plotting\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Bus Plotting<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/04\/wow-2.jpg\" alt=\"Subway Platform\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Subway Platform<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/latcom.com\/latcom\/wp-content\/uploads\/2023\/04\/wow-1.jpg\" alt=\"Bus Plotting\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Bus Plotting<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" 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