We participated in the third edition of Brand 100 LATAM, an event that brings together prominent decision-makers from top-level brands, media, and agencies to strengthen bonds and create networking opportunities.

Latcom was the only company that carried out a plenary presentation, showcasing its recent success stories: Brand Equity for The Coca-Cola Company, Brand Content for Promperú, and Brand Experience for Procolombia. Additionally, emphasis was placed on how the use of Latcom Media Services technology was crucial in surpassing the set objectives for each campaign.

Latcom Media Services – LATMS – is our platform that integrates the entire business process in one place, allowing for the planning, implementation, control, and reporting of OOH campaigns worldwide. It is the largest OOH database globally, with over 9 billion available data points for audience segmentation and obtaining the best media mix based on goals and budget.

During the presentation on “OOH: Brand Interactions,” our CEO, Valentín Bueno, stated, “By optimizing the fusion of our specialized knowledge in OOH advertising, the expertise of our team in commercial, operational, and creative strategies, coupled with the support of our advanced technological tool, Latcom Media Services, we have turned our campaigns into successes with impactful results.”

The Latcom team was honored with the award for Best Media Proposal, a distinction for the planning and execution of OOH strategies.

Download our Brand 100 presentation here.

We invite you to schedule a meeting with our team here to exceed the marketing and commercial objectives of your brand:

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