Goal:
Communicate the launch of Moschino Toy 2 Pearl through a disruptive support in Alto Palermo and Dot shopping.

Launch: 2024

Market: Argentina (City and Province of Buenos Aires).

Special elements:
Indoor. 
BTL: Installation of a hand-carved replica of the product packaging, with dazzling colors and a back with neon light that invites visitors to take pictures, try the perfume and take a sample.

ver video