Specials
Cif
Objetivos:
- Branding / Brand awareness.
- Position the product as the #1 sanitizer.
- Innovation: “Eliminates 99.9% of viruses, fungi and bacteria”.
Launch: 2024
Markets: Argentina (focus in Córdoba, Rosario and Mendoza).
Special elements:
Outdoor (Large formats, Medium formats, CPMs, Columns, Urban Furniture).
Indoor (Stairs in shopping malls).
Digital (Digital Nozzles, Digital projection in subways).
Transportation (Buses, Trains).
Mobile (Fake OOH).
