Casos
ALA | Unilever
Objetivos:
- Branding / brand awareness.
- Comunicación del producto y posicionamiento de la marca como Sponsor de la Selección Argentina de Fútbol.
Lanzamiento:
2024
Mercado:
Argentina.
Categorías:
Outdoor (Murales estándar, Hipervallas, Terraceros, Séxtuples, Metrobus, 7 x 7, Refugios).
Indoor (Shoppings, Estación de trenes).
Digital (Pantallas LED, PPLs Digitales, Tótems LED, Bocas Digitales de Subte, Kioscos Digitales).
Medios de transporte (Buses, Mediabus).
![Unilever Ala 31 Outdoor | Mural](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-1.jpg)
![Unilever Ala 32 Outdoor | Bus Shelter](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-15.jpg)
![Unilever Ala 33 Digital | Subway Screen](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-14.jpg)
![Unilever Ala 34 Digital | Digital Newstands](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-13.jpg)
![Unilever Ala 35 Digital | Led Screen](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-12.jpg)
![Unilever Ala 36 Digital | Led Screen](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-11.jpg)
![Unilever Ala 37 Digital | Led Screen](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-10.jpg)
![Unilever Ala 38 Digital | Led Screen](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-9.jpg)
![Unilever Ala 39 Digital | Screen](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-8.jpg)
![Unilever Ala 40 Digital | Totem](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-7.jpg)
![Unilever Ala 41 Transit | Buses](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-6.jpg)
![Unilever Ala 42 Transit | Buses](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-5.jpg)
![Unilever Ala 43 Transit | Mediabus](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-4.jpg)
![Unilever Ala 44 Outdoor | Billboards](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-3.jpg)
![Unilever Ala 45 Outdoor | Mural](https://latcom.com/latcom/wp-content/uploads/2024/07/ala-copa-america-2.jpg)