Goals: Attract tourists, during winter, to the Canary Islands. In cold times where you live, you always want to travel to warmer, more beautiful places, with attractions for all ages, etc. This is what the client points to: to motivate visits to the Canary Islands where there is `always` good weather.

Launch: 2021

Markets: UK, Germany, Sweden, Netherlands, Belgium, France, Italy, Norway, Ireland, Denmark, Finland, Poland y Swiss.

Category: Tourism.